Agriculture Agriculture MarketingMarketing-by Pooja Garg-by Pooja Garg

What is Agriculture?What is Agriculture? People working in primary sectorPeople working in primary sector People dependent on agriculturePeople dependent on agriculture Contribution of agriculture in India’s GDPContribution of agriculture in India’s GDP

Agriculture marketing in Agriculture marketing in IndiaIndia

IntroductionIntroduction Subsistence forming (for a long period)Subsistence forming (for a long period)

Troubles in the Troubles in the agricultural fieldagricultural field

Middle mensMiddle mens Illeteracy (used unfair means to cheat Illeteracy (used unfair means to cheat

farmers)farmers) Absence of proper fair housing and Absence of proper fair housing and

facilities in the villagefacilities in the village No provision of grading agriculture No provision of grading agriculture

produceproduce Transportation facilities were in adequateTransportation facilities were in adequate

Lack of informationLack of information Poor and lacked staying powerPoor and lacked staying power Lack of institutional source of creditsLack of institutional source of credits

Government measuresGovernment measures To improve system of agriculture and its To improve system of agriculture and its

marketingmarketing Post independence scenario etc.Post independence scenario etc.

Organisation of regulated Organisation of regulated marketsmarkets

FunctionsFunctions1)1) Fixation of chargesFixation of charges2)2) Prevention of deductionPrevention of deduction3)3) Enforcing use of standardized weightsEnforcing use of standardized weights4)4) Providing reliable informationProviding reliable information5)5) Seetling disputesSeetling disputes

Grading and Grading and standardizationstandardization

Grading and marketing act 1937Grading and marketing act 1937 For hemp and tobaccoFor hemp and tobacco AGMARK sealsAGMARK seals- CommoditiesCommodities

Use of standard weightsUse of standard weights Standard weight act 1939Standard weight act 1939 Central govt (metric system of measures Central govt (metric system of measures

1958)1958)

Godown and storage Godown and storage facilitiesfacilities

Bring power to farmersBring power to farmers Farmers can obtain credit from Farmers can obtain credit from

commercial bankscommercial banks Three tier storage system 1954Three tier storage system 1954 CWC and SWC’sCWC and SWC’s FCIFCI

Dessemination of market Dessemination of market informationinformation

Price broadcasting by AIRPrice broadcasting by AIR Also DOORDARSHANAlso DOORDARSHAN Market intelligence reportMarket intelligence report NewspapersNewspapers

Directorate of marketing Directorate of marketing ans inspectionans inspection

Setup to coordinate agricultural marketing Setup to coordinate agricultural marketing activitiesactivities

ActivitiesActivities1)Promotion of grading of agriculture1)Promotion of grading of agriculture2)Statutatory regulations2)Statutatory regulations3)Training3)Training4)Market extension4)Market extension

5)market research5)market research6)administration of meet food product order 6)administration of meet food product order

19731973 Cold storage 1980Cold storage 1980 Essential commodity act 1955Essential commodity act 1955

Government purchaes Government purchaes and fixation of support and fixation of support pricesprices

MSPMSP CACPCACP FCI purchases commodity from the FCI purchases commodity from the

farmersfarmers PDSPDS1)Purchase commodities at ensured price1)Purchase commodities at ensured price2)Supplying commodities at low price2)Supplying commodities at low price

Choudhary charan singh Choudhary charan singh national institute of national institute of agricultural marketingagricultural marketing

Earlier known as CAM 1988Earlier known as CAM 1988 ObjectivesObjectives1)Augment the agricultural marketing 1)Augment the agricultural marketing

infrastructureinfrastructure2)Design and conduct training2)Design and conduct training3)Undertake research for better 3)Undertake research for better

managementmanagement

4)Provide services for formulating 4)Provide services for formulating investment projectsinvestment projects

5)Offer educational programs5)Offer educational programs

THANK YOUTHANK YOU