agriculture and the agricultural equipment industry in the usa

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Agriculture and the Agricultural Equipment Industry in the USA Analysis of the Presentation by Rusty Fowler at Agrievolution John K. Schueller Club of Bologna 15 November 08

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Page 1: Agriculture and the Agricultural Equipment Industry in the USA

Agriculture and the Agricultural Equipment Industry in the USA

Analysis of the Presentation by Rusty Fowler at Agrievolution

John K. SchuellerClub of Bologna15 November 08

Page 2: Agriculture and the Agricultural Equipment Industry in the USA

Agriculture and the Agriculture Equipment Manufacturing

Industry in the United States of America

Presented by Russell A. Fowlerrepresenting the Association of Equipment Manufacturers

Rusty Fowler is President and CEO of KroneNorth America and on Executive Committee of Board of Directions of the Association of Equipment Manufacturers.

Page 3: Agriculture and the Agricultural Equipment Industry in the USA

DISCUSSION TOPICS

• State of Agriculture in the USA

• Mechanization Evolution and Economic Weight of Industry

• Legislative Framework and Regulations

• Research and Technological Innovation

Page 4: Agriculture and the Agricultural Equipment Industry in the USA

STATE OF AGRICULTURE IN THE USA

Page 5: Agriculture and the Agricultural Equipment Industry in the USA

State of Agriculture in the USAU.S. FARMS

q Operating farms in the U.S.: 2,076,000q Net U.S. Farm Income: $92.3 billion in 2008q Total operated hectares: 376,729,956q Family Farms: 98% q Small family farms (<$250,000 annual sales):

90%q Large scale farms account for only 10% of

farms, but 75% of production valueq Small farms hold 68% of all farm assetsq Average production area: 182 hectares

• Small family farms – 70 hectares• Large scale farms – 382 hectares• Non-family farms – 70 hectares

q Ownership:• Full owner – 61.8%• Part owner – 32.1%• Tenant – 6.1%

Farms

90%

8%2%

SmallFamilyFarms

LargeScaleFamilyFarmsNon-FamilyFarms

x

Value of Production

15%

60%

25%

Small F amily &N o n-F amilyF arms

Large-ScaleF amily F arms

Large ScaleN o n-F amilyF arms

Large-scale family farms most important to the equipment industry. Equipment often operated by family member.

Page 6: Agriculture and the Agricultural Equipment Industry in the USA

Top 10 Farming States (by Cash Receipts)

California (Dairy & Nursery)Texas (Cattle & cotton)Iowa (Corn & hogs)Nebraska (Cattle & corn)Minnesota (Corn & hogs)Illinois (Corn & soybeans)Kansas (Cattle & wheat)North Carolina (Hogs & broilers)Wisconsin (Dairy& cattle)Florida (Nursery & oranges)

U.S. Farms

USDA

43% of Receipts are Animal

Doesn’t Include F&V, Sugar, etc. !

Page 7: Agriculture and the Agricultural Equipment Industry in the USA

Corn•37,9 million hectares planted in 2007• Up 19% from 2006 and highest since 1946•Yield 373.2 bushels/hectare•Decrease to 35 million planted hectares expected in 2008 •Corn prices to average $4.61/bushel

Soybeans•25,7 million hectares planted in 2007•16% less than in 2006•Yield 101.8 bushels/hectare•Increase to 30.3 million planted hectares expected in 2008•Average $13/bushel

State of Agriculture in the USAMajor Field Crops

Because dominate near leading manufacturers, tends to be focus

Page 8: Agriculture and the Agricultural Equipment Industry in the USA

USDA “Resource Regions

http://www.ers.usda.gov/Briefing/ARMS/ResourceRegions/ers_reg_color.htm

Page 9: Agriculture and the Agricultural Equipment Industry in the USA

Continued increased corn use for EthanolU.S. to produce 11.9 billion gallons in 2008

30% of 2008 corn crop will go to ethanol production

8

U.S. Corn Usage

0500

1000150020002500300035004000450050005500600065007000

1990

/91

1991

/92

1992

/93

1993

/94

1994

/95

1995

/96

1996

/97

1997

/98

1998

/99

1999

/00

2000

/01

2001

/02

2002

/03

2003

/04

2004

/05

2005

/06

2006

/07

2007

/08*

2008

/09*

Crop Year

Mill

ion

Bus

hels

Ethanol Exports Feed Sweeteners* Informa Est.

Page 10: Agriculture and the Agricultural Equipment Industry in the USA

Increased corn, soybean use for biofuelsIncreased global populationIncreased demand for quality food due to global prosperityDecreased global yield due to low rainfall in other countriesResult: Decreased U.S. corn and wheat stocks

6

U.S. Ending Stocks-to-Use Ratio: Corn, Soybeans, Wheat, Rice, Cotton

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

50.0

55.0

60.0

00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08* 08/09*Crop Year

Perc

ent

Rice Cotton Corn Soybeans Wheat

* Informa Est.

Page 11: Agriculture and the Agricultural Equipment Industry in the USA

2008ExportsCrop ProductionNet Farm Income

Page 12: Agriculture and the Agricultural Equipment Industry in the USA

But Prices Have Fallen Since May

[Example: Cash Price ($/bu) Near Univ. of Illinois]

Page 13: Agriculture and the Agricultural Equipment Industry in the USA

MECHANIZATION EVOLUTION AND ECONOMIC WEIGHT OF

INDUSTRY

Page 14: Agriculture and the Agricultural Equipment Industry in the USA

Equipment March 2008

March 2007 % Chg. Y-T-D

2008Y-T-D 2007 % Chg.

Beginning Inventory

March 2008

Farm Wheel Tractors -2 Wheel DriveUnder 40 HP

8,277 11,961 (30.8%) 17,260 22,138 (21.8%) 62,584

40 & Under 100 HP5,715 7,806 (26.8%) 13,580 16,643 (18.4%) 35,075

100 HP & Over 2,572 2,287 12.5% 6,127 4,776 28.2% 5,837

Total - 2 Wheel Drive 16,564 22,054 (24.9%) 36,967 43,557 (15.0%) 103,496

Total - 4 Wheel Drive 468 363 28.9% 957 731 30.8% 844

Total Farm Wheel Tractors 17,032 22,417 (24.0%) 37,924 44,288 (14.0%) 104,340

Combines(Self-Propelled) 443 410 8.0% 1,275 1,151 10.8% 965

U.S. Unit Retail Sales

•Trend towards larger, higher horsepower equipment

•Repeating double digit growth of 2007

•Growth again fueled by increase in corn production & energy needs

Page 15: Agriculture and the Agricultural Equipment Industry in the USA

• Less than 2% of the U.S. population today works in agriculture.

• At the turn of the 20th

century, one farmer in the U.S. could feed 25 people; today, that ratio is 1:130 (in a modern grain farm, a single farmer can produce cereal to feed over a thousand people).

• With continuing advances in agricultural machinery, the role of the farmer will become increasingly specialized and rare.

• Automation continues to be critical.

Figure 3: Farms in thousands / 500 acres = 202 hectares

(Area of farmland almost constant)

Page 16: Agriculture and the Agricultural Equipment Industry in the USA

q Fewer but larger machines have followed the trend to fewer but larger farms.• In the 1970s there were

approximately 30,000Combines and 60,000100+hp tractors sold per year.

• By the mid 1980s that number had declined to less than 10,000 Combines and 25,000 100+hp Tractors.

• At the end of 2007, annual sales are 7000 Combines and 20,000 100+hp Ag Tractors.

q The trend to larger machines, offering higher efficiencies and greater productivity gains will continue.

q

30 Year History AEM U.S. Ag Retail Sales Flash Self-Propelled Combines

-

5,00010,000

15,00020,000

25,00030,000

35,000

1977

1979

1981

1983

1985

1987

1989

1991

1993

1995

1997

1999

2001

2003

2005

2007

30 Year History AEM U.S. Ag Retail Sales Flash2WD Tractors 100 HP & Over

-10,00020,00030,00040,00050,00060,00070,000

1977

1979

1981

1983

1985

1987

1989

1991

1993

1995

1997

1999

2001

2003

2005

2007

Effect of Technology Development and Adoption?

Page 17: Agriculture and the Agricultural Equipment Industry in the USA

•$82.0 billion in revenue•$6.2 billion in exports•250,000 employed in industry •$8.5 billion payroll•Regional Economic influence:

• Minnesota, Illinois, Wisconsin, Iowa, Nebraska

• California• Texas• North Carolina, Florida

U.S. Agriculture Equipment Manufacturing Industry Facts

There is a strong relationship between farm income and new farm tractor sales.

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005Bi

llion

s of

Dol

lars

0.0

2.0

4.0

6.0

8.0

10.0

12.0

% C

hang

e Ye

ar A

go

Farm Income (left)New Farm Tractor Unit Sales (right)

Although everywhere, centered in North Central except specialty. Linked to automotive industries.

Page 18: Agriculture and the Agricultural Equipment Industry in the USA

LEGISLATIVE FRAMEWORK AND REGULATIONS PERTAINING TO

AGRICULTURE

Page 19: Agriculture and the Agricultural Equipment Industry in the USA

The Food, Conservation and Energy Act of 2008“The Farm Bill”

• Reauthorizes crop subsidies and conservation programs

• Tightens income eligibility limits for farm payments

• Boosts funding for Food Assistance programs

• Expands land conservation programs

• Offers new incentives for alternative energy research and development

• Programs for Farm, Nutrition and Conservation through 2012.

• Overwhelming bi-partisan support in Congress.

• 1000+ Ag groups supported the bill sent to the President

• President Bush vetoed the bill as too expensive, lacking major reform

• Congress overwhelmingly rejected his veto.

Also, Specialty Crop Research initiative.

Technology emphasized. (But hijacked by horticulturalists?)

Page 20: Agriculture and the Agricultural Equipment Industry in the USA

Example Project

• Carneige-Mellon University/University of Florida/Deere US$8,000,000 project

“…will produce four safe-guarded, autonomous tractors for mowing and spraying, a mission planner for optimizing coverage routes, and a remote operator control station for configuring, monitoring, and controlling the operation.”

• Will be tested in south Florida citrus grove

Page 21: Agriculture and the Agricultural Equipment Industry in the USA

RESEARCH AND TECHNOLOGICAL INNOVATION

Page 22: Agriculture and the Agricultural Equipment Industry in the USA

Research & Technological Innovation

• Biofuels

– Cellulosic

– Biomass harvesters

• Autonomous Tractors

• ISOBUS

• Further Commercialization of Precision Farming

• Mechatronics

A very good list!

Page 23: Agriculture and the Agricultural Equipment Industry in the USA

Needed Research and Development

• Specialty Crop Mechanization

• Sensors and Control Systems

• Autonomous Vehicles

• Integrated Precision Agriculture

• High Efficiency Hydraulic and Electric Drives

• Vehicle Concepts

• Controlled Traffic

Page 24: Agriculture and the Agricultural Equipment Industry in the USA

Rome 30-31 May 2008

Rusty Thanked and Offered to Host Future Meeting

AEM is Developing a Show for Orlando

Page 25: Agriculture and the Agricultural Equipment Industry in the USA

Comments From Rusty in Late October

It may or may not be useful and is strictly one man's opinion:

Facts and figures based on the here and now, the bulk of mine and other presentations in Rome, are becoming less relevant today due to wild swings in indicators affecting world business including finance, politics, commodity prices, environmental issues, and other factors affecting everyone, not just those of us in Agriculture. Cases in point: oil prices, corn and grain prices, the value of the dollar, … . The plus or minus impact of these important factors, depending on your perspective, have completely shifted in the short time since our visit in Rome. What people are clamoring about and wringing their hands about today may not be relevant tomorrow.

Page 26: Agriculture and the Agricultural Equipment Industry in the USA

Comments From Rusty in Late OctoberIt may or may not be useful and is strictly one man's opinion:

... To keep it short, our movement from an post WWII Semi-Agrarian society to the predominantly high tech culture of today has, and is continuing to drive the development of the Ag machines necessary for feeding and clothing our population and for the continuing growth of our Ag export business. Socio-economic factors will ultimately do the same for all emerging countries with adequate arable land, possibly at a faster pace. …

Simply put, increasing affluence and higher education levels ultimately lead to a declining Ag labor force and a higher demand for Ag products. These conflicting factors are the economic drivers for larger farms, larger machines, increasing automation and a very positive outlook for Agriculture.

Page 27: Agriculture and the Agricultural Equipment Industry in the USA

Testimony Before US Congress28 October 2008

• President --- Krause Corporation– Tillage equipment manufacturer since 1916

– 225 Employees

• Chairman of AEM Small Enterprise Committee– 769 companies in 44 states

– Construction, agriculture, utilities, mining, forestry

– <$250M each, but combine to >$12B

Richard A. Brown

Page 28: Agriculture and the Agricultural Equipment Industry in the USA

Charts Used in TestimonyUnit Volume of Demand

-100

-50

0

50

100

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

1st Qtr2nd Qtr3rd Qtr4th Qtr

Profit Margins

-60

-40

-20

0

20

40

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

1st Qtr2nd Qtr3rd Qtr

4th Qtr

(Construction Equipment)

(Basis Unknown)

Page 29: Agriculture and the Agricultural Equipment Industry in the USA

Mr. Brown told a story of a small South Carolina manufacturer who lost line of credit when Wachovia bank had problems and other banks would only lend to some of their own past customers.

(Personal Note: Before CIGR-Brazil I had to visit 3 ATM’s before finding one that would take my Wachovia card!)

Page 30: Agriculture and the Agricultural Equipment Industry in the USA

Farmers are having difficulty getting credit while

The U.S. Department of Agriculture (USDA) estimates a 36 percent increase in crop-related expenses in 2008.

USDA also estimates that since 2002,

for the 14 major crops grown in the U.S., fertilizer expenses have increased 175 percent, seed expenses have increased 72 percent, and pesticide expenses have increased 29 percent.

Page 31: Agriculture and the Agricultural Equipment Industry in the USA

“We are now seeing farmers delay the purchase of these inputs from their "normal" pre-season purchasing patterns as they are having trouble accessing credit and are hesitant to pay such steep prices.

The ripple effects of tightening credit markets at a time of increasing capital requirements for agriculture will lead to economic hardships for rural America.

I can also say that I personally perceive a sense of anger among rural Americans about this situation.

Generally speaking, they did not buy homes they could not afford or run up huge credit card debt, but now are forced to deal with the consequences of other people’s excesses and as a consequence are losing faith in the system.”

Page 32: Agriculture and the Agricultural Equipment Industry in the USA

Recommendations for US Congress

• Extend the Bonus Depreciation and Enhanced Expensing Provision

• Invest in Infrastructure

• Help Small Businesses Export

• Help Control Rising Health Care Costs

• Continue the Government’s Commitment to Renewable Fuels

Page 33: Agriculture and the Agricultural Equipment Industry in the USA

Barack Obama and Joe Biden's Plan

• Ensure Economic Opportunity For Family Farmers– Strong Safety Net for Family Farmers

– Prevent Anticompetitive Behavior Against Family Farms

– Regulate CAFOs

– Establish Country of Origin Labeling

– Encourage Organic and Local Agriculture

– Encourage Young People to Become Farmers

– Partner with Landowners to Conserve Private Lands

Page 34: Agriculture and the Agricultural Equipment Industry in the USA

Barack Obama and Joe Biden's Plan

• Support Rural Economic Development– Support Small Business Development– Connect Rural America– Promote Leadership in Renewable Energy

• Improve Rural Quality Of Life– Combat Methamphetamine– Improve Health Care– Improve Rural Education– Upgrade Rural Infrastructure

Page 35: Agriculture and the Agricultural Equipment Industry in the USA

Questions??

John Schueller --- [email protected]

www.agrievolution.com/en/atti.php

www.aem.org

www.c-span.org

www.barackobama.com/issues/rural