agriculture abroad
DESCRIPTION
The Footprint Forum went to Fruit Towers to talk about Agriculture Abroad and the positive contribution that Foodservice can make to the global food system and sustainabilityTRANSCRIPT
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AGRICULTURE ABROAD 23RD NOVEMBER 2011
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Barbara Crowther Communications & Policy Director
© Fairtrade 2011
Agriculture Abroad and International Development
Barbara Crowther – Communications and Policy Director
FAIRTRADE AROUND THE WORLD
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The UK imports £16bn worth of goods from countries in the
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(2009 excl. China ) Global South - Agriculture - £5bn - Meat / Fish / Dairy - £1.4bn - Manufacturing - £6bn
- Mining - £3.6bn
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75% of Worlds poor depend on agriculture for the future (DFID)
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UK is importing £1.3bn of products from Africa - 70% sourced from 4 nations
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African countries have highest levels of agricultural employment in the world (Tanzania = 74%)
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Challenges to African agriculture
-Poverty & lack of
infrastructure
-Access to credit and
contracts
-Productivity, yield, quality
-HIV/AIDS
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Case Study of
Government support
FRICH – Supporting
African Agriculture
Iri-aini Tea
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Packing the Tea at Iri-aini Factory
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© Fairtrade 2011
Conclusions • Increased focus on agriculture and building public-private partnerships for development • Opportunities for convergence between private sector, NGOs and third party certifications, and government (both North & South) • Government agenda must seek coherence between agriculture, trade policy and private sector development strategy
© Fairtrade 2011
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Mark Line
No time to lose The drive for sustainable sourcing
in the food supply chain
Mark Line Two Tomorrows
So just how engaged are consumers?
When it comes to living an environmentally conscious lifestyle, the picture is mixed
Source: Global Monitor 2011 (Unstandardiseddata), The FuturesCompany
Ethical issues are of limited importance when consumers choose food/beverage products
Source: Global Monitor 2011, The FuturesCompany
Which factors strongly affect your decision to choose one food/beverage product over another?
CITIZEN Willing to give time
or make compromises to do the right thing
CONSUMER Choice, price, quality and convenience driving purchase choices
Conflict!
Source: The FuturesCompany
There is a discrepancy between intention and action
Source: Defra, 2011
My priorities The environment
The environment is not a core priority for most consumers
Source: The FuturesCompany
e.g. Growing vegetables with the kids
The environment can be a supporting factor in actions that relate to the core priorities
Source: The FuturesCompany
e.g. Turning down the thermostat
51 51
41 42
80 60
companies I feel are damaging the environment in the past 12 months”.
Consumers will stop spending money with those who are seen to be acting unethically % all agree 100 “I have stopped buying from
Source: Global Monitor 2010 (Standardiseddata), The FuturesCompany
36 39
30 34 33
38 36 39
20 0
40
2009 2010 2009 2010 2009 2010 2009 2010 2009 2010 2009 2010
16 market average North America Latin America Western Europe Eastern Europe Asia
Country 2004 2009 2014
US 319 911 1,451
UK 162 688 1,177
France 114 360 594
Germany 71 294 520
Spain 1 8 15
China 0.7 1 3
India 0.7 1 1.2
Brazil 0.8 1 1.2
Spending on fair trade food and beverage products, while growing fast, it still relatively small and is negligible in developing countries
Estimated spending on fair trade food and non-alcoholic beverages in selected global markets ($m)
Source: Datamonitor, 2010
Limits to growth
The population crisis
Source: United Nations, World PopulationProspects, 1998 Revision; and estimates by the Population Reference Bureau
Half the world lives on lessthan
$2.50aday
Source: UNDP
Source: FAO
Nearly a billion people are
malnourished
By 2030, 1.2 billion more will have joined the
global middle class
Source: World Bank
Climate change
The results are devastating
Deforestation Water scarcity
Species loss
“By 2030 the world will need to produce 50 per cent more food and energy, together with 30 per cent more available fresh water, whilst mitigating and adapting to climate change. This threatens to create a ‘perfect storm’ of global events.” Professor John Beddington Chief Scientific Adviser to the UK Government
Actions of leaders
SustainableLiving Plan
• Help more than one billion people improve their health and wellbeing • Halve the environmental impact of Unilever products • Source 100 per cent of agricultural raw materials sustainably
Rebuilding the Cadbury reputation
Certification schemes
Progress on palm oil certification
confused Consumers are
Government
Five drivers for sustainable sourcing in the food supply chain
Consumer demand
Limits to growth
Actions of leaders
Certification schemes
Government
How to respond?
www.twotomorrows.com [email protected]
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Richard Reed
We have a Miss World-esq aim to leave things a little bit better than we find them.
Miss World
the future of food
Our principle narrative is that there is an opportunity for the world to think more intelligently about how it feeds itself.
Nutritional benefit Socio-environmental cost
nutritional benefit The FSA Wellness score now provides an objective way of determining whether a food is net positive or negative in terms of health impact.
Fruit & Veg
Fibre
Sat Fat
Energy
Sugars
Sodium
Protein
Innocent Indian
Daal Veg Pot
wellness score Everything innocent makes is, and will only ever be, net positive on the FSA Wellness score.
6
Innocent Kiwis,
Apples & Limes
smoothie
Innocent orange juice
health impact
negative
Strawberry Yoghurt Brand
Chocolate Brand Y Crisp Brand X
-21 -16 -11 -5 neutral 0 2 3 4
positive 14 5 6 8
kg C
O2
/ kg
prod
uct
sustainable nutrition And we map carbon footprint against Wellness Score, to ensure that we give positive nutrition in an environmentally efficient way.
0
1 Cashew nuts Banana
Cherries SB smoothie
Apple
2
3
4
-25 -20 -15 -10 -5 0 5 10
Wellness Score
Cake biscuit
Crisp Brand Y
Chocolate Brand X
Yoghurt Pineapple Mango
Blueberries
Our approach We have a five-legged strategy to improve the socio-economic footprint of our business
Natural, healthy products
Ethical ingredients Sustainable packaging Resource-efficient production
Share the profits
Our products We make food and drink only using the ingredients we all need to eat more of, as identified by the Scientific Advisory Committee
Fruit Vegetables
Dairy Wholegrains
5 a day We are the only company in the world that offers a simple solution to the biggest dietary need in Western economies
10
Get closer
We have our own comprehensive minimum standards to help tackle social and environmental challenges
innocent X Y Z
Innocent minimum standards No existing certification scheme meets all our requirements
Purchasing Safety / Quality Social Environment
All types & sizes of farms No additives Non GMO Food safety Worker rights/wages Worker safety Product pricing Local community Biodiversity protection Soil conservation Efficient water use Agrochemical bans / restrictions
Agricultural projects
And we invest in projects to improve the socio-economic issues we come across.
Working with WWF, Cordoba University, our supplier and Uniliver to map and reduce water usage in Spanish strawberry farm
Pilot with Indian mango suppliers to trial farming practices to help local farmers adapt to changing climatic conditions .
Launched project to trade with Kenya and West Africa smallholders to supply us with mango .
our packaging We continuously improve the sustainability of our packaging via our four-fold approach
That is from recycled or renewable sources
Use as little material as possible
And is widely recyclable
And has a low carbon footprint
80%
And we aim to lead the industry 100%
Sustainable packaging 100%
Introduce 50% PCR April 2006
60% 40% 20% 0%
2001 2003 2005 2007
Introduce 25% PCR June 2003 Lightweight bottle 21g to 18g April 2003
bottles Cartons kids TW vegpots
Reduced energy use
Reduced water use
Reduced landfill
Resource efficient
We have integrated sustainability targets with all principle manufacturers
2006
Resource efficient
It has helped us move the shift the dial in the right direction Disposal Distribution Manufacture 200 CO2
per bottle (grams)
100 0
Packaging Material shipping Growing & Packing 2006 2010
innocent foundation
A minimum of ten percent of profits are distributed to charity
18
Do gooding
Plus we engage in ‘social marketing’ that delivers altruistic and commercial benefits
what we’ve achieved We’ve delivered a distinctive set of results in our first ten years
1.7 billion fruit portions 358,513 people helped 1.25 million hats
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