agricultural biotechnology market analysis
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RTI International
RTI International is a trade name of Research Triangle Institute. www.rti.org
Agricultural Biotechnology:
Market Analysis
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Outline
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Acronyms and Definitions
• Bacillus thuringiensis (Bt) – a gram-positive, soil-dwelling bacterium,
commonly used as a biological pesticide
• FAO – Food and Agriculture Organization of the United Nations
• GE – genetically engineered
• GMO – genetically modified organism
• ISAAA – International Service for the Acquisition of Agri-biotech Applications
• OECD – Organisation for Economic Cooperation and Development
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RTI Task The North Carolina Biotech Center and RTI International worked to identify
agricultural biotechnology assets, opportunities, and barriers across the state in
order to meet the ambitious goal of growing the state’s agricultural economy by
$30 billion by 2020.
Approach:
1. Define and Categorize − Determine the definition of Ag Biotech for this assessment
− Categorize the subtopics incorporated within Ag Biotech
2. Inventory Assets − Discover relevant research within NC universities, organizations, and
companies
− Identify relevant degree, certificate, and training programs in the state
− Identify the companies in NC that compose the ag biotech sector
4. Identify Opportunities − Recommend and prioritize opportunity areas
− Identify near- and long-term action items
3. Analyze Markets and Industry − Understand new definitions of ag biotech
− Understand current domestic and global ag biotech trends
− Identify potential areas of opportunity for NC
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North Carolina’s central role in Ag Biotech
Highly Diversified
• NC has a broad range of climate conditions due to its regional distinctions
• NC has over 400 different soils to promote varied crop growth
North Carolina’s Past
• Deeply rooted tradition in agriculture, with an emphasis on research and education
• Agriculture contributes nearly $70 billion to the state economy every year (about 18%
of the state income) and employs over 700,000 people
• More than 27 years of biotechnology growth, resulting in 58,000+ employees at over
530 biotech companies
Utilizing the Tools of Biotechnology
• NC has the potential to produce more Ag on less land, at a lower cost, and with
less environmental impact
• Biotech tools can grow new crops or find new uses for existing crops
• With NC’s history in Ag and its highly developed biotechnology community, the
state is primed to take advantage of the world’s changing needs
This industry/market analysis provides an overview of historical trends,
areas of innovation, and small and large companies (both worldwide
and in NC), thereby framing NC’s potential role in ag biotech.
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Outline
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Ag Biotech: Historical Perspective
Today’s agricultural biotechnology market/industry data tracks
just 15 years of data, since introduction of GMOs in the 1990s.
Testing of biotech foods began in the early 1980s, leading to the
FDA approval of the FlavrSavr® tomato in 1994. Classical definition
of agricultural biotechnology primarily captures genetically modified
organisms (GMOs).
Rate of adoption was slow at first due to confusion over biotech
practices, which led to misperceptions and activist movements.
However, market trends indicate a fast-growing, innovative, and
robust market.
Using biosciences for agricultural purposes has occurred
since 2500 B.C. when Egyptians developed fermentation
techniques for wine production. Other milestones: pasteurization of
milk, 1864; Mendel genetics, 1865; hybridization, 1926; DNA helix
discovery, 1953; insulin gene isolation, 1978.
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Key Drivers: Overview
The future of global agriculture will depend on the successful
adoption of biotech practices to overcome growing dilemmas,
in conjunction with ingenuity, innovation, and implementation.
Near- and Long-Term
Challenges Facing
Global Society
Overpopulation
Demographic shifts
Food security
Sustainability
Biodiversity
Environmental concerns
Climate change
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Population growth, demographics drive demand
Facts and Figures
• Today, 1 billion people go hungry; more are malnourished
• From 1960 to 2007, the global population grew from
3 billion to over 6.5 billion
• By 2050, global population is expected to increase to
9 billion
– Majority of growth will be in developing countries
– Urbanization will accelerate, accounting for 70% of
world population, up from 49%
– Consumption patterns will change; more diverse diets
will include meats and packaged foods
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Water, land, energy needs compound the issue Facts and Figures continued
• Average increases of 70% in food production will be
required by 2050, with developing world requiring
increases of 200%
– Adding to the challenges of food production: yield gains
have dropped in recent years, from 3.2% per year in 1960
to 1.5% in 2000, for example
• Water and land scarcity will worsen
– Today, agriculture uses 40% of the world’s land surface
and 70% of all available fresh water
• Bio-based energy sources will increase needs
– The Energy Independence and Security Act (EISA)
mandates minimums in biofuels production
Arable land per person
(hectares)
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Past performance measures show strong growth
While definitions of Agricultural Biotechnology are expanding, historical trend data
focuses on primary market drivers: genetically modified crops. Despite some
negative perceptions of GMOs, numbers reflect robust adoption.
• 87% increase in hectarage between 1996 and 2010 makes biotechnology crops the
fastest-adopted crop technology in the history of modern agriculture
• Strong double-digit growth of 10% in 2010, reaching 148 million hectares
– The 2010 increase is second largest in 15 years
• Developing countries grew 48% of global biotech crops and will exceed industrial
countries before 2015
• 75% of the world’s population live in the 59 countries that have approved biotech crops
for planting or import
• Accumulated hectarage from 1996 to 2010 exceeded an unprecedented 1 billion
hectares for the first time, signaling that biotech crops are here to stay
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Planting trends indicate robust adoption of GMOs
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Adoption in developing world matches industrialized
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GMOs diversifying, extend beyond large row crops
Facts and Figures
• GMOs have extended beyond
large acre cash crops – trials
have been conducted for ~130
plant species
• New GM varieties likely to be
in maize, soy, cotton, and
rapeseed
• Others will include peanuts,
barley, peas, and sugar cane
• Big increases expected in
agronomic traits (i.e., traits
that improve yields and
provide stress resistance)
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Stacked traits increasingly common
Stacked traits crops
becoming increasingly
common. In 2010, 22%
were stacked
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Ag Biotech: A Look Ahead Looking ahead, companies are making big investments in ag
biotech and strong growth is anticipated.
• 12 countries are projected to adopt biotech crops for the first time,
bringing the total number of biotech crop countries globally to
approximately 40 in 2015
• The countries with leading adoption rates are predicted to be China,
India, Brazil, Argentina, and South Africa
• Next generation biotech crops will focus on trait stacking and quality
traits; definitions of Ag Biotech will continue to expand into a broad
range of biotechnology applications and solutions
• Crop biotechnology in the production of biofuels will continue to
optimize the cost-effective yield of biomass/biofuel per hectare,
providing more affordable fuel
• The focus on innovations in supply chain could lead to more
affordable products and processes
• Key drivers remain the same: overpopulation, demographic shifts,
security, affordability, sustainability, biodiversity, environmental
concerns, climate change
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Ag Biotech: Definition Is Expanding
Expanded definition includes broader categories/applications.
Solutions will span range from bio-based energy to animal diagnostics.
Plant-based genetic manipulations
• Pest-resistant plants
• Pesticide-resistant plants
• Nutrient supplementation
• Plants with increased protein content and
reduced anti-nutritional content
• Agronomic traits (e.g., drought, salinity,
cold resistance)
• Seeds of higher purity
• Bio-based energy production
• Industrial enzyme production
• Microbe-based pest control and growth
enhancers
• Aquaculture improvements, e.g.,
diagnostics
• Human and animal therapeutics and
vaccines
• Industrial materials and fibers
• Environmental restoration
• Animal diagnostics and marker-
assisted animal selection (MAS)
Classical Definition Expanded Definition
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Expanding definitions of ag biotech: livestock applications
Facts and Figures
In OECD countries, livestock accounts for
40%–50% of the value of ag production via
dairy, eggs, meat, and fiber
Three main applications
• Breeding via marker-assisted selection
• Advanced propagation, e.g., transgenics
• Therapeutics and diagnostics
A Look at New Horizons in Livestock
• Human and animal therapeutics and
vaccines
• Animal diagnostics and marker-assisted
animal selection
Therapeutics will include
Monoclonals Vaccines Blood factors
Hormones Cytokines
Enzymes & Proteins
Propagation technologies will use
cloned animals to manufacture
therapeutics and as breeding stock
Marker-assisted selection
• Morphological, biochemical, genetic markers
used for animal selection
• Largest commercial application
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Expanding definitions of ag biotech: aquaculture applications
A Look at New Horizons in Aquaculture
• Diagnostics and therapeutics
• Use of MAS for breeding
Facts and Figures
• Capture production is considered fully
exploited; however, in a 10-year period,
aquaculture increased from 13 million to
33 million tonnes
• An indication of disease impact: annual
losses due to disease in 16 Asian
countries: US $3 B
• Between 2002 and 2007, 54 new animal
diagnostics were launched in U.S.
• Technologies could include microarrays
that allow farmers to screen for variety of
pathogens
Crustacean Diseases Pathogen Commercial tests
Crayfish plaque Fungus No
Infectious hypodermal and haematopoietic necrosis Virus Yes
Spherical baculovirus Virus Yes
Taura syndrome Virus Yes
Tetrahedral baculovirus Virus Yes
White spot disease Virus No
Yellowhead disease Virus No
Fish Diseases
Epizootic haematopoietic necrosis Virus No
Epizootic ulcerative syndrome Fungus No
Gyrodactylosis Parasite No
Infectious haematopoietic necrosis Virus No
Infectious salmon anaemia Virus No
Koi herpesvirus disease Virus Yes
Red sea bream iridoviral disease Virus No
Spring viraemia of carp Virus Yes
Viral haemorrhagic septicaemia Virus No
Mollusc Diseases
Abalone viral mortality Virus
Infection with Bonamia exitiosa Parasite Yes
Infection with Bonamia ostreae Parasite No
Infection with Marteilia refringens Parasite No
Infection with Perkinsus marinus Parasite No
Infection with Perkinsus olseni Parasite No
Infection with Xenohaliotis califomiensis Parasite No
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NC company example: Novozymes New Horizons in Ag Biotechnology
• Bio-based energy production
• Industrial enzyme production
• Microbe-based pest control and
growth enhancers
• Aquaculture improvements
• Human and animal therapeutics and
vaccines
• Industrial materials and fibers
• Environmental restoration
• Animal diagnostics and marker-
assisted animal selection
Novozymes
• North American HQ in Franklinton, NC
• Offering bioinnovative products, including
industrial enzymes, beneficial microorganisms,
biopolymers, and other proteins for food, energy,
and environmental applications
• NC-based operation focuses on biofuels, with
custom enzyme blends to match specific needs
for extraction, liquefaction, saccharification,
fermentation enhancement, and viscosity
reduction
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NC company example: BioDyne
BioDyne Group
• BioDyne provides biological wastewater
treatment systems and services for a
wide range of applications
• Advantages include small plant footprint,
outstanding performance specs, lower
capital costs, co-treatment of solids and
liquids, and removal of harmful nutrients
Applications – waste H2O from:
New Horizons in Ag Biotechnology
• Bio-based energy production
• Industrial enzyme production
• Microbe-based pest control and growth
enhancers
• Aquaculture improvements
• Human and animal therapeutics and
vaccines
• Industrial materials and fibers
• Environmental restoration
• Animal diagnostics and marker-assisted
animal selection
Municipal sources Slaughterhouses
Food processing Pulp & paper rendering
Fisheries/feed lots Hog waste
Distilleries Cosmetics
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Outline
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Ag Biotech Corporate highlights
Companies in the Ag Biotech Sector
• Have undergone considerable consolidation
– seed and research companies acquisition
targets
• Forging joint ventures and cross-licensing
arrangements, particularly around seed traits
• Fostering new sources of innovation through
large-scale investments in R&D and externally
via universities and research institutes
• Seeking value chain partnerships and solutions,
such as those described by the Syngenta
Foundation
Source: Syngenta Foundation
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Consolidations, partnerships transform the industry
Figures reflect rapid and extensive
industry transformation
• Between 1990 and1994, five firms accounted
for 36.7% of biotechnology plant patents;
between 2000 and 2004, 80.5% of biotech
plant patents were held by top five firms
• Between 1995 and1999, 146 firms applied
for a GM field trial; from 2005 to 2009, the
number of firms declined to 76
• As of 2009, top four seed firms account for
56% of brand name seeds; top three firms
account for 85% of transgenic corn patents
• Cross licensing is also a major consideration,
particularly with the advent of stacking
multiple transgenic traits within a single seed
Monsanto and Dow have announced plans to־
commercialize a corn seed with eight different
transgenic traits
Historically, Monsanto
has been central player
Source: Sustainability 2009, l, 1266-1287
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Monsanto highlights
Key Facts and Figures
• Monsanto has been most active, with
50 acquisitions since introduction of
GMOs
• Acquisitions include Delta Pine and
Land, Cargill, DeKalb Genetics,
Holden’s Foundation Seeds
• Monsanto licenses its seed traits to
over 200 seed companies
• Seeds and traits may account for as
much as 85% of gross profits by 2012
Visualizing Consolidation
Study by Philip Howard at Michigan State provides
graphical representations of the industry structures
and trends in consolidation
Arrows represent ownership connections
Source: Sustainability 2009, l, 1266-1287
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Syngenta highlights Syngenta recently underwent significant restructuring, new alignment
by crop. Other highlights:
• Established a 50/50 joint venture with DuPont – Greenleaf Genetics – to
sell foundation seed
• On September 30, 2010, acquired the Maribo Seed sugar beet business
from Nordic Sugar
• Established Syngenta Ventures to invest in new technologies that support
overall company mission; investment in Metabolon (NC-based
metabolomics company) is an example
• Continues to acquire small seed companies, e.g., Monsanto’s sunflower
seed business and U.S. lettuce seed companies
Two North Carolina
Companies Partner:
Syngenta Ventures and
Metabolon
Syngenta Ventures made
Series C Equity
Investment in Metabolon
and will assume a Board
seat.
Metabolon will use its
metabolomics profiling
approach to provide
mechanistic insight and
biochemical markers for
complex biological
processes.
This technology aims to
accelerate the
development of plants with
innovative new native and
genetically modified traits.
Source: Sustainability 2009, l, 1266-1287
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Bayer CropScience highlights Bayer CropScience (BCS) has made a big push to expand biotech business
and been very active in acquiring seed companies and research capabilities.
• In 2007, acquired Stoneville from Monsanto for $310 million
• For $350 million, BCS completed acquisition of biotech company Athenix Corp
for extensive herbicide tolerance and insect control trait development platform
• Acquisition of Aventis, particularly AgrEvo subsidiary, provided most seeds
• In March 2011, BCS and KeyGene, a biotech company headquarted in
Wageningen, the Netherlands, announced that they had entered into an
exclusive trait development agreement
A North Carolina Ag
Biotech Success:
Bayer Crop Science
acquisition of Athenix
Athenix was acquired for
its extensive herbicide
tolerance and insect
control trait development
platform.
The company also had
the largest collection of
Bt genes in the industry–
genes that are crucial for
insect resistance of
plants.
Many of the original
Athenix team continue to
operate within BCS as a
trait discovery engine.
Source: Sustainability 2009, l, 1266-1287
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BASF highlights
Two North Carolina
Companies Partner:
Precision Biosciences
and BASF Plant Sciences
RTP-based Precision
BioSciences, recently
announced that they have
entered into a collaborative
agreement with BASF Plant
Science to create site-
specific genome
modifications in plants.
The agreement provides
BASF Plant Science with
non-exclusive access to
aspects of Precision
BioSciences’ proprietary
Directed Nuclease Editor™
(DNE) technology, which
can be used to develop
advanced agricultural
products.
• In 2010, BASF and Monsanto announced expansion of JV to develop
higher-yielding and stress-tolerant crops to include a fifth crop, wheat, up
from corn, soy, cotton, and canola. Formerly, budget was potentially $1.5
billion. The new agreement would result in a potential additional investment
of more than $1 billion by the companies over the life of the collaboration.
• BASF Plant Science, Genomine, the South Korean venture company and
POSTECH, the South Korean university, recently entered a license
agreement. Focus of the agreement is discovery of new genes that
maximize yields in staple food and feed crops such as rice and corn,
including yield under normal circumstances and adverse environmental
conditions such as drought.
BASF strikes both large and small deals and research collaborations.
• BASF Plant Science and Bayer
CropScience entered into a long-term
collaboration agreement to improve rice
productivity through plant biotechnology
with identification of traits that will enable
yield advances of 10% or more over
conventional hybrid rice seeds
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Investment in R&D
• Bayer CropScience to build $20-million, 60,000-sq-ft
greenhouse and announced $400 million in
investments to U.S. headquarters in RTP
• Syngenta announced construction of new state-of-
the-art biotechnology research facility; the
$71-million investment will focus on discovering
and developing new agronomic traits
• Monsanto investor reports highlight benefit of RTP
divisions to global R&D infrastructure
Big firms seek new sources of innovation As companies seek new sources of innovation, they make big investments in internal
R&D, as well as look externally for new technologies, talent, and capabilities.
External Partnerships – examples
• BASF Plant Science and the Botanical Institute of
the University of Cologne entered into cooperation
in plant biotechnology to increase the yield of crops
like soybeans, rice, and canola
• Bayer formed 5-year collaboration with Nature
Source Genetics for pre-breeding and
enhancement of corn germplasm
• GrassRoots and Monsanto form 3-year
collaboration to identify novel technologies for gene
expression
• Syngenta enters into global technology partnership
for development of bio-nematicides
• Piedmont Pharmaceuticals of Greensboro, NC,
strikes deal with Bayer Animal Health Division for
platform technology and late-stage products in
development
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Firms partnering across supply chain
Examples
• Bayer CropScience forged partnership with PepsiCo
to increase the adoption of sustainable agricultural
practices along the production chain of PepsiCo’s
potato suppliers
• Syngenta and John Deere partnered to create
equipment suited for a unique method of sugar cane
harvesting—“Plene” for biofuels production
• Frameworks like those developed by researchers at
Louisiana State (left) have been developed to assist
in identifying firms that exhibit innovativeness and in
identifying gaps in supply chains
As the Ag Biotech sector redefines traditional markets to
include energy, industrial products, and therapeutics,
companies will also seek to broaden value chain.
The need for sustainable solutions will extend the reach across
company divisions and industries, up and down the supply
chain
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Foundational role of universities, research institutes
As firms seek new sources of innovations, they will look to universities and research
institutes as sources of technology and talent.
• The public research sector conducted an estimated 20.7% of all GM field trials in the OECD* between
2004 and 2008
• Between 2001 and 2006, 23.8% of biotechnology plant patent applications at the EPO and 21.9% at the
USPTO were filed by public sector institutions
• Between 1987 and 2008, the public research sector within the OECD accounted for 19.2% of all plant field
trials >> higher share of trials focused on agronomic and product quality traits as well as foundational/
platform advances in ag biotechnology
Universities and institutes continue
to be a significant player in R&D
and often establish foundations for
new advances in biotechnology,
reflected in higher percentage of
technical and agronomic trials
Fostering Innovations
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Ag R&D heavily supported by public sector
Public Sector continues to play major role in R&D funding
in both high-income and developing countries
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North Carolina’s Role: highly diversified
North Carolina has a strong basis for an ag biotechnology economic ecosystem, including
large corporate presence, diversified biotechnology community of small and mid-size
companies, universities, talented workforce, and long ties to an agricultural economy.
A broad range of climate conditions, from the Appalachian Mountains to the coastal Outer
Banks, provide an abundance of natural resources.
Ag biotech companies in North Carolina can coalesce around diverse economic sectors
of forestry, marine, agriculture, biofuels, medicine, and health.
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NC is home to 5 of 6 major ag biotech companies
BASF
– Locations in RTP,
Charlotte, Enka,
Holly Springs,
Morganton, and
Wilmington
– RTP location serves
as headquarters for
the BASF Crop
Protection NAFTA
division and BASF
Plant Science LLC,
with ~800 employees
DuPont
– Multiple locations
across the state, with
Ag-specific facilities
in Laurinburg and
Kinston
– DuPont’s Pioneer Hi-
Bred $2.3-million
research center in
Kinston focuses on
corn and soybean
seed development
with an increase of
local product
development and
testing investments
Bayer
CropScience
– Established in 2008,
the RTP site is home
to U.S. corporate
headquarters and
570 employees
– Research at Biotech
Innovation Center
supports traits
across a range of
crop platforms,
focusing on
agronomic
performance and
yield stability
Syngenta
– Located in RTP and
Greensboro, with
1,000 employees
– Syngenta
Biotechnology, Inc.
recently announced
$71-million
expansion plans to
pursue new traits
Monsanto
– Facilities in Mt. Olive,
RTP, and Kannapolis
– Monsanto signed a
long-term lease with
the NC Research
Campus to establish
research facilities
focused on taste and
nutritional
composition of
vegetables and
enhanced nutrition
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… and smaller, rapidly growing companies
In addition to the Big Players, North Carolina is home to a number of mid-sized
and small biotechnology companies that, consistent with new definitions of ag
biotechnology, span sectors and industries.
Industries and capabilities include bioremediation, industrial enzymes, plant-based therapeutics,
testing and diagnostic services, metabolomics, DNA-based technologies, and more.
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NC universities seed ag biotech
North Carolina’s Universities – Providing Foundations
for Ag-Biotechnology
Degree Programs and
Workforce Development
• BS, MS, DVM, PhD, JD, ED
• Programs in economics, science &
technology, medicine, environment,
law, agribusiness, husbandry, forestry,
and many others
R&D and Grant Funding
Corporate Collaborations
and Sponsored Research
Technology Transfer and
Economic Development