agribusiness roadmap and action agenda
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Agribusiness Roadmap and Action AgendaTRANSCRIPT
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AGRI-BUSINESS
ROADMAP & ACTION AGENDA
Oscar Aleson Torralba
Management Association of the Philippines
Presented at the 2nd LGU ConferenceOrganized by the National Competitiveness Council
27 February 2009
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ROADMAP & ACTION AGENDA
� Roadmap
�A practical guide for LGUs in developing
agribusiness potential at the LGU level.
� Action Agenda
�A list of actions to be undertaken by the
national and local government agencies
(executive and legislative) to support the
competitiveness of the agribusiness sector as
a whole (To be prioritized during this break-out session)
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ROADMAP
� A practical guide for LGUs in developing agribusiness potential at the LGU level.
�a checklist of attributes of competitiveness
�a list of guide questions and indicators to
assess potential in agri-business as a whole,
and
�an overall framework for developing the local
agribusiness industry to steer local initiatives
towards enhancing their competitiveness.
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AGRIBUSINESS
� Sum total of all operations involved in the
�Farm supplies manufacture & distribution;
�Farm production activities; and
�storage, processing, and distribution of farm
commodities and items derived from them.
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Agribusiness Chain of Activities
� supply of farm inputs;
� production of farm products;
� post-harvest handling, storage, processing and
transport of farm products;
� supply of packaging materials;
� marketing and distribution of fresh processed
and packaged goods; and
� financing of various activities.
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ROADMAP STEP-BY-STEP APPROACH
STEP 1: Ascertain Public-
Private Sector Commitment
STEP 2: Participatory
Resource Assessment
• Form the working group
• Identify and provide financial and other resources
• Define the assessment area
• Conduct biophysical and socio-economic survey• Collect secondary data• Collect primary data• Write report
• Prepare resource map
• Define area zones
• Identify convening agents
• Hold municipal competitiveness conference
STEP 3: Supply Chain
Analysis
• Value chain mapping
• Quantify and describe value chains in detail
• Economic analysis of value chain
STEP 4: Formulate
Strategic Objectives
Based on Competitiveness Analysis Attributes
• Cost • Quality
• Supply reliability • Appropriate Innovation
• Customer service
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STEP 1: Ascertain Commitment to
Competitiveness Initiative
1-1 Identify convening agents and hold a municipal competitiveness conference
�Convening agents = respected and
influential business people and government
officials at provincial and regional levels
�Conference purpose: to assess genuine
interest and commitment among local
stakeholders and agents of change
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STEP 2: Rapid Participatory
Resource Assessment
� Resource Assessment is learning about - -
� local resources and assets, and
� the local people’s perspectives of the potential
and current contribution to development goals
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2-1 Form the working group�Select members of the assessment/survey
team from among the working group members
�The assessment/survey team would be guided and supported by local professional, technical groups and educational and research institutions.
STEP 2: Rapid Participatory
Resource Assessment
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Step 2: Rapid Participatory Resource Assessment
Sample working group members & linkage to enterprise groups.
Working GroupPolicy and
Implementation
Facilitator of the process
NGOsGovernment Agencies
Development agencies
Traders/entrepreneur
Finance
Chamber ofcommerce
Research
Specialists
BDS BDS BDS FA
FG FG FG
FG FG
FAPA
Farmer groups
FG FG FG
FG FG
FG FG FG
FG FG
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� Form the Survey/Assessment Team
STEP 2: Rapid Participatory
Resource Assessment
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2-2 Identify and make available financial and other resources
2-3 Define the assessment area�Decide on the assessment area limits
� Whole municipality
� A barangay
� A cluster of barangays
� Particular communities
STEP 2: Rapid Participatory
Resource Assessment
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2-4 Conduct Biophysical & Socio-economic Survey
(To evaluate assets and social skills available for
agribusiness development)
�Collect secondary data
�Collect primary data
�Write the report
STEP 2: Rapid Participatory
Resource Assessment
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Elements of Resource Survey
� Natural resources�General topography (altitudes: steep, less
sloping, flat areas; arable land; land use)
�Land, especially large areas, that may be made available to investors for plantation scale production of high value, commercial and industrial crops
STEP 2: Rapid Participatory
Resource Assessment
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Elements of Resource Survey
� Natural resources
�Water sources
�Relative productivity of soils
�Seasons (wet & dry)
STEP 2: Rapid Participatory
Resource Assessment
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Elements of Resource Survey
� Productive resources�Roads
� Infrastructure
�Major businesses with agricultural links
�Support services
�Transport for produce (frequency, costs and quality)
�Markets
STEP 2: Rapid Participatory
Resource Assessment
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Elements of Resource Survey
� Communities�Location of communities & their relative
populations
�Land tenure structure
�Location of different ethnic groups/social groups, and their identification
�Level of social organization
�Level of business organization
STEP 2: Rapid Participatory
Resource Assessment
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2-5 Place the Information on a Resource Map
STEP 2: Rapid Participatory
Resource Assessment
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2-6 Define Zones for the AreaZoning is important for prioritizing interventions for competitiveness
� Zoning criteria
� Agroecosystem
� Access to roads and markets
� Land tenure
� Access to water throughout the year
� Productive orientation (for market or for household food security
� Types of existing production systems
STEP 2: Rapid Participatory
Resource Assessment
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STEP 3: Supply/Value Chain Analysis
Value chain: a market collaboration between
different businesses that work together to
produce and market value-added products
Value Chain Analysis Tasks:
1. Value chain mapping
2. Quantify and describe value chains in detail -
attach numbers to the basic chain map
3. Economic analysis of value chains
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a) Value chain mapping
(Chain map is the core of value chain analysis)
� Draw a visual representation of the value
chain system.
� identify business operations (functions), chain operators and their linkages
� Identify the chain supporters within the value chain.
STEP 3: Supply/Value Chain Analysis
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Consumption
Retailing
Processing
Trading
Trading
Post harvest handling
Production
Research
Transportation
Market information & intelligence
Communications
Financial services
Production input supply
Government policy regulation
Tech. & business training & assistance
Supply Chain Functio
ns/Actors
Support Servi
ces
STEP 3: Supply/Value Chain Analysis
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b) Quantify and describe value chains in detail -
attach numbers to the basic chain map
�numbers of actors
� the volume of produce
� the market shares of particular segments in the chain (if possible)
� specific chain analyses “zoom in” on any relevant aspect
� Characteristics of particular actors
� Services
� the political, institutional and legal framework conditions enabling
or hindering chain development.
STEP 3: Supply/Value Chain Analysis
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c) Economic analysis of value chains
�Assess chain performance in terms of
economic efficiency
� value added along the stages of the value chain
� cost of production
� to the extent possible, the income of operators
� transaction costs (e.g., doing business, collecting
information, and enforcing contracts)
STEP 3: Supply/Value Chain Analysis
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� Economic analysis of value chains
� “Benchmark” the economic performance of a
value chain with competing chains
� Compare the value of important parameters with
those of competing chains
� Analyze different cost structure from input supply, production, processing, marketing of agribusiness
products (based on consultation with the key
industry players in the chain).
STEP 3: Supply/Value Chain Analysis
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� Strategic objectives are written statements that describe an intended outcome, and clearly describe measurable targets of achievemen
� Example 1:� Supply Chain Segment: Input Supply
� Competitiveness Attribute: Cost
� Strategic Objective: Decrease the cost of feeds by 10% in 2009
STEP 4: Formulation of Strategic
Objectives/Value Chain Upgrading
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Formulation of Strategic Objectives
STEP 4: Formulation of Strategic
Objectives/Value Chain Upgrading
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� Example 2:
�Supply Chain Segment: Production
�Competitiveness Attribute: Supply Reliability
�Strategic Objective: Increase hog production
by 20% in 2009
STEP 4: Formulation of Strategic
Objectives/Value Chain Upgrading
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OSCARO – Objective Assessment:
Delivery Objective
S – Strategy Menu
C – Choice of Strategy
A – Act
R – Review
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ACTION AGENDA
� List of actions to be undertaken by the concerned national government agencies (executive and legislative) to support the competitiveness of the agri-business sector as a whole.
� Suggested activities to be undertaken by the LGU in enhancing the development of the sector at the local level.
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Key Issues and Proposed Action
Agenda by Supply Chain Approach
Action agenda National Level Local Level
Key Issues by Supply Chain
Segm ent/ Basic Function
a. Input Supply
b. Production
c . Processing d . M arketing
e . Logistics f. Consumption
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Mr. Michel CamdessusFormer Managing Director,
International Monetary Fund (IMF)
Honorary Governor
Banque de France
Open Forum of the MAP CEO Conference, 7 Oct. 2008
You cannot be competitive in the world if you cannot be
competitive in your country.