AGREEMENT WITH MISSION HILLS GROUP

• WHERE? • WITH WHO? • WHAT? • HOW? • WHEN? • BENEFITS

WHY CHINA?

50 Mchildren and adults playing football by 2020

CHINA’S POTENTIAL IN THE FOOTBALL WORLD

20,00010,000One football pitch for every

people by 2020

TOP ASIAN TEAMS

Chinese national team in ranking of

by 2030

Chinese government’s strategy is to make China "a footballing superpower" by 2050

70,000new football pitches by 2020

new training centres by 2020

HAINAN ISLAND

• Major environmental sustainability

• Non industrialised zone • Leading sports destination • Renowned tourist resort for

Chinese people

CHARACTERISTICS

HAINAN

WHY HAINAN?

HAINAN ISLANDTOTAL NUMBER OF TOURISTS IN MILLIONS VS THAILAND

0

20

40

60

80

2005 2010 2011 2012 2013 2014 2015

29,8924,826,55

22,3519,25

15,9411,57

53,3647,89

36,7333,2

30,0125,87

15,16

Hainan* Thailand**

* Data from National Tourism Administration of China. ** Data from Bank of Thailand Tourism Indicators.

ESTIMATE

0

20

40

60

80

2016 2020

80

58,7

MISSION HILLS GROUP

• Founded 1992, owned by Chu family

• Family associated to the success of the Beijing 2008 bid

• Own 120 km2 of land in China between Haikou and Shenzhen, of which 72 km2 are still undeveloped

• Their facilities receive 5.6 million visits a year between Haikou and Shenzhen

• Leading international company in the sport and leisure sector

• Has become one of the permanent headquarters of the Chinese Football Federation

• MHG has invested almost 10,000 million dollars in the sport and leisure sector

UNDENIABLE LEADER IN SPORT

Wet’n’wild: one of China’s biggest

water parks

World leader in golf facilities

(22 courses)

Home to one of the permanent headquarters of the Chinese national football team

Manages the biggest Mineral Resort and Spa in the world

Manages and owns the biggest film studios in the world

Manages Boris Becker’s first

tennis academy

Next to the Chinese Football Federation’s training centre

7 assigned football pitches

+ 1,000 children1stschool directly managed by FCB

THE MISSION HILLS AND FC BARCELONA PROJECT

CONCEPTUAL PLAN

FACILITY SHARED WITH CHINESE FOOTBALL FEDERATION

New Megastore

concept

THE MISSION HILLS AND FC BARCELONA PROJECT

Interactive experience

zone

Food & Beverage

ALMOST 7,000 SQUARE METRES

PARTNERSHIP

• Corporate formula = creation of a mixed company (50% Mission Hills Group, 50% FCB)

• FCB shall designate the President and Financial Manager and Mission Hills Group the Director General

• Implies total direct investment by FCB of 4 million euros

• FCB has established the required mechanisms to ensure absolute brand control in China

• Duration of partnership 10 years + extendible to 10 years

• Revenue for Club

- 15% of turnover in form of Royalties

- 50% of profits generated by the project

• Return on investment in less than 4 years

• Project feasibility study conducted in association with Price Waterhouse Coopers consultants

SCHEDULE

Start of first

season at FCBEscola

18/12/2016 01/2017 03/2017 07/2017 09/2017

First FCBEscola

Camp

Inaguration of the FCBEscola,

interactive zone and food &

beverage zone

Signature of mixed company

agreement between FCB

and MHG

Approval by Extraordinary Assembly of

Delegates

BENEFITS

Unique business opportunity and

increased revenue

Brand recognition

Recognition by Chinese

government and fostering of

new Chinese sponsors

Leaders among clubs competing

to offer comprehensive experiences in

strategic regions

New resources and

opportunities