agr marketing solutions 2019 · 1/26/2019 · our multi-sourced data sets feed intelli-link® and...
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2019
Products, Services
& Data Catalog
AGR Marketing Solutions
Stephen Harwick, Founder & CEO
130 E Marion Ave #510968, Punta Gorda, FL 33951
Send an Email: [email protected]
Call Stephen: 941-916-9841
Visit Our Website: www.agrmarketingsolutions.com
Follow us on Linkedin
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 1
AGR Introduction ....................................................................................................................................................................................... 2
Products & Services Overview ................................................................................................................................................................... 3
Data-SUPERLATIVE™ - Database & Marketing File “Tune Up” .................................................................................................................. 4
INTELLI-LINK® - Identity Resolution & Onboarding .................................................................................................................................... 5
Millennial-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution...................................................................................................... 6
Email-INSIGHT™ - 2018 Deliverable & Compliant Marketing Solution ...................................................................................................... 7
Property-INTEL™ - Comprehensive Real Estate Marketing Database........................................................................................................ 8
Auto™-INTEL – Automotive & VIN Marketing Database ............................................................................................................................ 9
InMarket-INTEL™ – Consumer Application Marketing Database ............................................................................................................ 10
Digital-INTEL™ – Internet & Mobility Marketing Database ..................................................................................................................... 11
CellPhone™-INTEL – Marketing database ................................................................................................................................................ 12
Veteran-INTEL™ – Marketing Database ................................................................................................................................................... 13
Smoker-INTEL™ – Marketing Database ................................................................................................................................................... 14
Voters-INTEL™ – Marketing Database ..................................................................................................................................................... 15
Biker-INTEL™ – Motorcycle Enthusiast Marketing Database ................................................................................................................... 16
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 2
AGR Introduction
Since 2009, AGR has delivered multi-sourced “On-Target” consumer
profiles by leveraging our wide data network and our innovative
technologies. We filter all sources through stringent quality checks and
complete full file replace/rebuild of over 240 million consumer profiles.
In addition to our Multi-Sourced “INTEL” Marketing databases, we have
responded to market demands with Marketing “INSIGHT” Solutions like
our INTELLI-LINK® onboarding-PLUS solution. INTELLI-LINK® analyzes a
consumer’s presence, frequency and recency across compliant on-line
and off-line data sources and channels. Understanding these intersections
provides increased confidence in consumer identity, more reliable and
deeper consumer insight for marketing plans - and - multi-source contact
details for consistent omni-channel cross media marketing.
And now, we offer Data-SUPERLATIVE™ to help clients recover lost
audience, “Tune-Up” their own marketing databases and files, and to
append our data for increased consumer insight.
BENEFITS ACROSS THE MARKETING LIFECYCLE
➢ Customer Acquisition o Target & Attract New Customers o Sell, On-board & Nurture New Customers
➢ Customer Management o Grow Good Relationships o Re-activate Latent Customers o Recover & Re-activate Lost Customers
➢ Marketing Planning o Design Variable Offers & Messages o Determine Channels & Timing
➢ Marketing Execution:
o Connect offers to consumers confidently
INTELLI-LINK® ONBOARDING SOLUTION BENEFITS
➢ Improve Consumer Insight o Enhance 35+% Demographic Records o Add Multi-Sourced Attributes o Add Social Media Handles & Behavior o Add Device Id & Location History o Add APP Downloads & Usage
➢ Find more Consumers o 20+% more target audience
➢ Identify Cross Sectional Target Audiences ➢ Increase confidence in consumer identity ➢ Enhance Reachability
o Deliver offers across confidently across channels ➢ Enrich & Tune-Up Marketing Databases ➢ Expand Marketing Databases
INDUSTRIES SERVED
AGR works with all Consumer Marketing Industries Including but not limited to: Automotive, Cell Phone, Political, Insurance, Healthcare, Retail, Consumer Credit, Financial Services, Mortgage, Real Estate, Home Services, Direct Mail, On-line & Email Marketing, Consumer Data & Lists, Advertising & Marketing Agencies, and more.
CONTACT US TODAY
Contact us today for a discovery call !
Send an Email: [email protected] Call Stephen: 941-916-9841
Visit Our Website: www.agrmarketingsolutions.com Follow us on Linkedin
Innovative
Technology
Custom
Design
INTELLI-LINK®
Flexible Delivery
Mixed Data
Sources
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 3
Products & Services Overview
AGR’s unique “INTEL” Multi-Sourced Marketing Databases feed our “On-Target” Consumer Profiles and each of our “INSIGHT”
Aggregated Marketing Solutions. AGR filters, cleanses and on-boards over 120 Billion On-line & Off-line Data Points using
proprietary data quality and hygiene services. Our data is fully compliant, and our processing ensures the integrity and effectiveness
of all AGR Solutions from individual Data Sets to INTELLI-LINK® “On-Target” Consumer profiles.
All AGR data must pass multiple phases of hygiene
and quality checks before being eligible for delivery
and inclusion in our Marketing Solutions.
This begins with unique hygiene, logic and data
integrity checks for each source file.
Then, additional checks are applied before any record
is loaded to a Multi-Sourced Marketing Databases or
one of our Aggregated Marketing Solutions.
All AGR’s proprietary data services are packaged into
Data-SUPERLATIVE™ to help our clients “TUNE-UP”
their own marketing databases and files to reach
more audience with greater targeting insight.
OVERVIEW AGR’S MULTI-SOURCED MARKETING DATABASES
AGR’s Marketing Databases are dynamically evolving with aged data constantly removed and new data constantly being added. We also monitor Market Demands, Emerging Technologies & Evolving Data Types to enhance our Databases & Solutions.
➢ Auto-VIN
➢ Multi-Source Self-Reported Applications
(Long & Short form including Driver’s License)
➢ Property, Mortgage/Lien & Home Ownership
➢ On-Line Behavior
(App Downloads, Device Id, Location, Social Media…)
➢ Motorcycle
➢ Veterans
➢ Cell Phone
➢ Voters
➢ Smokers
OVERVIEW OF AGR’S INSIGHT MARKETING SOLUTIONS:
AGR feeds all data passing quality checks into multiple aggregation streams to produce Marketing Solutions that facilitate more
effective consumer target marketing. Current products include:
➢ INTELLI-LINK®: Identifies intersections across on-line and off-line Data Sets and brings together key intelligence and omni-channel contact details from all sources for standalone onboarding or to enhance your own onboarding solution.
➢ MILLENIAL-INSIGHT™: Analyzes DOB from all sources and scores the best information based on reliability and recency. The result is 100% completeness on month, day and year of birth.
➢ EMAIL-INSIGHT™: Aggregates email addresses from all sources and separately validates URL’s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use.
DELIVERY OPTIONS
AGR Solutions are offered via a variety of platforms including: (1) Bulk File, (2) Iterative Match/Append, (3) API’s and (4) Marketing
Lists.
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 4
Data-SUPERLATIVE™ - Database & Marketing File “Tune Up”
With Data-SUPERLATIVE™ - AGR Clients can leverage our POWERFUL & PROPRIETARY:
➢ Data Intelligence & Data Science,
➢ Data Processing & Data Hygiene,
➢ Onboarding & Iterative File Linking,
➢ Identity Resolution & Identity Appends, and
➢ Location Mapping & Tracking;
To “TUNE-UP” their In-House marketing databases and files.
DATA-SUPERLATIVE™ - KEY BENEFITS
➢ Resolve Technology, Skill, Time & Cost Gaps to maintain Data Assets
➢ Recover Lost Audience by 25-50%
➢ Enhance Consumer Insight with:
o INTELLI-LINK® - Onboarding, Identity Resolution & "On-Target" Consumer Profiles;
o Email-INSIGHT™ validated emails;
o Millennial-INSIGHT™ with100% populated DOB;
o 11 Multi-sourced INTEL Marketing Databases including: Digital Behavior Intelligence, Consumer Loan & Other
Applications, AUTO-VIN, Cell Phone, Motorcycle, Voters, Smoker, Property
o All include Demographic append options.
HOW WE DO IT:
Every client’s data and technology situation are different, so we begin with a discovery call to develop a client specific action plan to: ➢ Analyze client situation and objectives
➢ Perform Data Study & Gap Analysis
➢ Design iterative identity linking strategy across AGR databases
➢ Run Test segments & analysis
➢ Apply Geo-Coding & Geo-Fencing (if applicable)
➢ Append subscribed AGR Marketing Solutions & Databases
➢ Update & Maintain Monthly or on alternate time schedule.
SUCCESS STORY:
An Insurance Database Marketer was having trouble fully monetizing it’s In-House marketing database and was getting poor results
on campaigns due to missed messaging and unreachability.
AGR analyzed the database and determined that over 32% had bad postal addresses making it difficult to reach consumers and
difficult to match additional data sets for omnichannel contact details and/or additional consumer insight.
After a deeper data quality study, we designed a specific Data-SUPERLATIVE™ solution
to recover lost audience and enhance consumer insight.
Results:
➢ Recovered 70% of lost addresses
➢ Increased reach-ability to 87% from 68%
➢ Insurance Marketing Database Sales increased by 35+%
➢ Database Buyers increased ROMI by 25+%
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 5
INTELLI-LINK® - Identity Resolution & Onboarding
TO UNIFY DISCONNECTED CONSUMER IDENTITIES & ENHANCE MARKETING DATABASES
AGR’s Onboarding solution, INTELLI-LINK®, Unifies Disconnected Consumer Identities & Enhances our “On-Target” Marketing Profiles. INTELLI-LINK® combats the Consumer Identity Crisis that faces today’s marketers. This crisis continues to evolve as identity attributes change more frequently, the Internet introduces new and diverse identity components, and consumers interact on-line with various degrees of anonymity on multiple devices - aka the Internet of Things (IoT).
INTELLI-LINK® addresses these challenges with innovative interrogation and linking technology that analyzes a consumer’s presence, frequency and recency across compliant on-line and off-line data sources and channels. Understanding these intersections provides more reliable and deeper consumer insight for marketing plans.
Empowered with this actionable intelligence, marketers identify new target groups and better market sub-segments with variable messages and Omni-channel strategies. These tactics can be used to Attract, Sell & Onboard New customers, to Nurture, Retain & Grow current Customers and to Reactivate latent or lost Customers.
KEY STATISTICS
➢ Summary
➢ Consumers that match 2+ files including Demographic Over 135 Million
➢ Percent Enhancement to Demographic Files 36%
o Percent that also match 2+ AGR Sources 65%
o Percent that also match 3+ AGR Sources 49%
➢ Percent Consumer Records that Match 2+ AGR Sources 20%
o Percent that Match 3+ AGR Sources Over 54%
o Percent that Match 4+ AGR Sources Over 25%
FOR CAMPAIGNS AND MARKETING DATABASES
➢ Base Individual Information ➢ Base Demographic Data ➢ Matched Source Files: Count & Identification ➢ Contact Details (multiples if found) o E-mail Addresses o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles
INTELLI-LINK® can be used by: individual match, household match or address match.
Score* Intelli-Link ®Count Plus Demographic Match * Demo % Non-Demo
1 139,918,053 29,268,426 21% 110,649,627
2 37,748,417 15,668,265 42% 22,080,152
3 28,844,211 15,389,956 53% 13,454,255
** 4 39,485,519 27,043,709 68% 12,441,810
245,996,200 87,370,356 36% 158,625,844
* Demographic Match is not included in the INTELLI-LINK® Score
** RECORDS WITH A SCORE OF 4+ GROUPED TOGETHER
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 6
Millennial-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution
TO ATTRACT, SELL & ON-BOARD MILLENIALS AND TO NURTURE, RETAIN, GROW AND EVEN RECOVER CUSTOMER RELATIONSHIPS
As Millennials continue to become the largest consumer group in the US today, it is more and more important to get reliable age information to target the right offers to the right segments. Most marketers are mistakenly grouping this diverse market into a single marketing strategy losing precision and effectiveness.
AGR’s MILLENIAL-INSIGHT™, our Date of Birth marketing solution, populates complete date of birth including month, day and year. Our solution enables Marketers to fill in major gaps in traditional marketing sources and provides validation when age information is unreliable.
Our multi-sourced data sets feed INTELLI-LINK® and AGR’s Aggregated Marketing Solutions (Email-INSIGHT™ and Millennial-INSIGHT™). All sources are pre-processed for quality, integrity and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more.
When combined with INTELLI-LINK® and AGR’s “coming soon” Multi-Variate Millennial Profiles, marketers can have even deeper insight such as on-line behavior, home ownership, automotive preferences and political tendencies. Armed with this information, marketers can begin to structure more appropriate offers for each millennial’s unique profile.
KEY STATISTICS
➢ Millennials on File Ages 18-35 55,446,254 Multi-File Match Statistics
➢ Percent Match to Demographic Files 42+% ➢ 2+ AGR Files 23%
o Individual 35+% ➢ Voters 7%
o + Household (living with family) 6+% ➢ Veterans 7%
➢ Age Segments ➢ Cell Phone 11%
o 18-21 1,813,656 ➢ Auto-VIN 10%
o 22-25 5,627,913
o 26-29 15,294,143
o 30-33 24,414,697
o 34-35 8,295,845
➢ Coming Soon – Multi-Variate Profiles
DATA FOR CAMPAIGNS & MARKETING DATABASES
➢ Date of Birth ➢ Base Individual & Demographic Information ➢ Verified Postal Address ➢ Optional Omni-Channel Details (multiples if found) o E-mail Addresses o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles
➢ Optional INTELLI-LINK® append
The DOB database can be used by: individual match, household match or address match.
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
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Email-INSIGHT™ - 2018 Deliverable & Compliant Marketing Solution
ACTIVE OPT-IN E-MAILS VERIFIED IN 2018 TO OPTIMIZE REACHABILITY
AND TO BUILD OUT OMNI-CHANNEL MARKETING STRATEGIES
Finding the right audience for your marketing offers is just the beginning of an effective and efficient marketing strategy. Getting your offer to those targets via. The channels they use, when they will respond, is just as important.
For Email-INSIGHT™, AGR validates URL’s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use. The result is reliable 2018 verified email addresses that outperform as independent campaigns or as part of an omni-channel marketing strategy.
AGR’s multi-sourced data sets feed INTELLI-LINK® and AGR’s Aggregated Marketing Solutions (Email-INSIGHT™ and Millennial-INSIGHT™). All sources are pre-processed for quality, integrity and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more.
When combined with INTELLI-LINK® marketers can have greater confidence in identity and even deeper consumer insight such as on-line behavior, home ownership, automotive preferences and political tendencies.
KEY STATISTICS
➢ Identified Good-Active URL’s Over 140 Million
➢ Demographic Match – Homeowners 65 Million
➢ Demographic Match - Renters 15 Million
➢ Incremental - Not found on Traditional Files 45 Million
➢ Verified Monthly 5-7 Million
DATA FOR CAMPAIGNS & MARKETING DATABASES
➢ E-mail Address
➢ Base Individual & Demographic Information
➢ Verified Postal Address
➢ Optional Omni-Channel Details (multiples if found)
o Phones – Land Line, Wireless, Work
o Device ID Information
o Social Media Presence & Handles
➢ Optional INTELLI-LINK® append
AGR’s Deliverable E-Mail Database can be used by: individual match, household match or address match.
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 8
Property-INTEL™ - Comprehensive Real Estate Marketing Database
Property-INTEL™ is One of the most accurate sources of property
intelligence for over 153 million U.S. properties. Whether you are
looking for property ownership details, checking foreclosure status,
validating a property value, exploring transaction history, or comparing
nearby sales, Property-INTEL has you covered.
Property-INTEL™ is a trusted source for reaching homeowners, home
buyers, and commercial property owners and it adds validation and
insight to: AGR’s INTELLI-LINK® “On-Target” Consumer profiles,
Millennial-INSIGHT™, and E-Mail-INSIGHT™.
SOURCES
Multi-sourced, including one of the Nation’s largest most comprehensive, reliable and up-to-date Real Estate Data consolidators;
Property-INTEL is trusted by major mortgage lenders, financial institutes, housebuilders, direct marketing agencies, and real estate
professionals nationally.
3100 U.S. Counties 153 Million U.S. Property Parcels 99% of U.S. Population
MONTHLY HYGIENE & TAGS:
➢ Monthly Full File Replace / Rebuild ➢ Full file NCOA processing
➢ PCOA and deceased processing ➢ Only DPV1 records with owner occupied
➢ Change of addresses occur as moves off the grid are removed ➢ Must have good mailing address
➢ Constant scrubbing to move records in the suppression file
ATTRIBUTES
900+ Data Fields Per Property Record from:
➢ Tax Assessments ➢ County Recordings ➢ Property Features
➢ Releases, Assigns, Foreclosures ➢ Property Valuations ➢ Property Transactions
➢ Property Features ➢ Property Transactions
KEY STATISTICS
Includes over 153 million U.S. properties
➢ 100 % Demographics ➢ 100 % Assessor / Property ➢ 98 % Deeds ➢ 97 % Mortgages ➢ 96 % Assignments & Releases ➢ 93 % Pre-Foreclosure
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
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Auto™-INTEL – Automotive & VIN Marketing Database
TO MARKET NEW & USED AUTOMOBILES, INSURANCE, WARRANTEE, PARTS & SERVICE AND TO GAIN CONSUMER INSIGHT FOR MARKETING TO ALL INDUSTRIES
When combined with INTELLI-LINK® marketers can have greater confidence in identity and even deeper consumer insight such as
on-line behavior, home ownership, automotive preferences and political tendencies.
SOURCES:
➢ Sourced from auto retail centers, repair centers and various auto service centers.
➢ Unique by VIN number.
➢ Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
➢ Monthly Full File Rebuild
➢ Full file NCOA processing
➢ PCOA and deceased processing
➢ Only DPV1 records with owner occupied are selected
➢ Change of addresses occur as moves off the grid are removed
➢ New owners to existing VIN records are recorded monthly
➢ Must have good mailing address
➢ Constant scrubbing to move records in the suppression file
ATTRIBUTES
➢ VIN ➢ Year
➢ Make ➢ Model
➢ Auto Class ➢ Auto Style
➢ Fuel Type ➢ Body Type
➢ Transmission Type ➢ Additional Vehicle Specifications
➢ Date Updated ➢ Verified Postal Address
➢ Geo-Coding & LAT/LON ➢ Service Record Validation
➢ Household / Individual ➢ Multi-File Validation Tags
➢ Monthly Update Tags ➢ Optional Email/Phone Appends
➢ Optional INTELLI-LINK® Append
KEY STATISTICS
➢ Total VIN: 174,939,942 ➢ Multi-File Validations:
o Suppressions: 26,075,749 o Multi-File Match: 60 Million
(Unique Bar Code:) 5,791,862 o Service File Match: 9 Million
o Post Suppression: 148,864,193 ➢ Quarterly Update Statistics:
➢ Individual: 100,927,467 o New to File Approx 850,000
o Demographic Match: 68.55% o No Change 92,697,655
➢ Household: 85,889,582 o Verified 2+ Partners 59,926,426
o Demographic Match: 64.83% o New address: 12,498,510
o 2+ People with VIN: 15,037,885 o Change of ownership: 4,337,802
➢ Business Addresses: 1,784,593
o Average Vehicles: 2.5
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 10
InMarket-INTEL™ – Consumer Application Marketing Database
TO MARKET NEEDS BASED CONSUMER PRODUCTS AND SERVICES FROM TARGETING & ACQUISITION – TO - ONBOARDING & CUSTOMER MANAGEMENT
SOURCES:
➢ Sourced from Long Form Applications for Auto Loans, Debt Consolidation, Credit Repair, Health Insurance, Sub-
Prime/Payday Loans, Auto Insurance and Auto Warranty
➢ Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
➢ Monthly Full File Replace / Rebuild
➢ Full file NCOA processing
➢ PCOA and deceased processing
➢ Only DPV1 records with owner occupied are selected
➢ Change of addresses occur as moves off the grid are removed
➢ Must have good mailing address
➢ Constant scrubbing to move records in the suppression file
ATTRIBUTES
➢ Name ➢ Occupation
➢ Home Ownership ➢ Employer & Length of Employment
➢ Bank Name & Relationship Length ➢ Income
➢ Military ➢ DOB / Age
➢ Date Updated ➢ Verified Postal Address
➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags
➢ Household / Individual ➢ Multi-File Validation Tags
➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends
KEY STATISTICS
➢ Unique Individuals 30 Million ➢ Demographic File Match 62%
➢ With Cell Phones & Email Addresses 90% ➢ With License Number & State 18 Million
➢ Home Owners 5 Million ➢ Veterans 1+ Million
➢ Motorcycle Owners 350,000 ➢ Job Position Populated 23 Million
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
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Digital-INTEL™ – Internet & Mobility Marketing Database
SOURCES:
➢ Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
➢ Quarterly Full File Replace / Rebuild
➢ Full file NCOA processing
➢ PCOA and deceased processing
➢ Only DPV1 records with owner occupied are selected
➢ Change of addresses occur as moves off the grid are removed
➢ Must have good mailing address
➢ Constant scrubbing to move records in the suppression file
ATTRIBUTES
➢ Device Id ➢ APP download and Usage
➢ Social Media Use & Handles ➢ Location Patterns
➢ Date Updated ➢ Verified Postal Address
➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags
➢ Household / Individual ➢ Multi-File Validation Tags
➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends
KEY STATISTICS
➢ Unique Individuals Matched to Device ID 140 Million ➢ Match to Demographic 65%
➢ 2+ Per Household 35% ➢ With Social Media Handles 65%
➢ LAT/LON, IP Address, Email & Phone 100% ➢ With 1+ APP downloads to Device ID 100%
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2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
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CellPhone™-INTEL – Marketing database
SOURCES:
➢ These records are collected in two ways: ▪ We take all phone records through our NPANXX software to determine the
number as wireless and also append the carrier.
▪ Records that are identified as wireless are collected from all other files and
merged-purged into this file.
➢ Data is updated monthly.
➢ This file is unique by Cell phone number.
➢ Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
➢ Monthly Full File Replace / Rebuild
➢ Full file NCOA processing
➢ PCOA and deceased processing
➢ Only DPV1 records with owner occupied are selected
➢ Change of addresses occur as moves off the grid are removed
➢ Must have good mailing address
➢ Constant scrubbing to move records in the suppression file
ATTRIBUTES
➢ Name ➢ Gender
➢ Date of Birth ➢ Carrier
➢ Phone Type ➢ Category
➢ Date Updated ➢ Verified Postal Address
➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags
➢ Household / Individual ➢ Multi-File Validation Tags
➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends
KEY STATISTICS
➢ Households Match Demographic 39 Million ➢ New to File Monthly 350,000 -750,000
➢ AT&T & Verizon Approx 75% ➢ Households with 1+ Emails
Approx 75%
![Page 14: AGR Marketing Solutions 2019 · 1/26/2019 · Our multi-sourced data sets feed INTELLI-LINK® and AGR’s Aggregated Marketing Solutions (Email-INSIGHT™ and Millennial-INSIGHT™)](https://reader033.vdocuments.us/reader033/viewer/2022050300/5f6953f4bbb3ee09d116c577/html5/thumbnails/14.jpg)
2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 13
Veteran-INTEL™ – MARKETING DATABASE
SOURCES:
➢ The data is collected from the demographic file and other
second party sources.
➢ The data is updated monthly and is unique by individual.
➢ Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
➢ Monthly Full File Replace / Rebuild
➢ PCOA and deceased processing
➢ Only DPV1 records with owner occupied are selected
➢ Change of addresses occur as moves off the grid are removed
➢ New owners to existing VIN records are recorded monthly
➢ Must have good mailing address
➢ Constant scrubbing to move records in the suppression file
ATTRIBUTES
➢ Name ➢ Date of Birth
➢ Date Updated ➢ Verified Postal Address
➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags
➢ Household / Individual ➢ Multi-File Validation Tags
➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends
KEY STATISTICS
➢ Unique Veterans 26.4 Million ➢ New to File Monthly 200,000 – 300,000
➢ Cell Phones 8 Million ➢ Demographic File Match 80%
➢ Email 5+ Million ➢ Graduated College or Technical School 50%
➢ Graduated High School 17+ Million
![Page 15: AGR Marketing Solutions 2019 · 1/26/2019 · Our multi-sourced data sets feed INTELLI-LINK® and AGR’s Aggregated Marketing Solutions (Email-INSIGHT™ and Millennial-INSIGHT™)](https://reader033.vdocuments.us/reader033/viewer/2022050300/5f6953f4bbb3ee09d116c577/html5/thumbnails/15.jpg)
2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 14
Smoker-INTEL™ – Marketing Database
SOURCES:
➢ The data is collected from self-reported information and online surveys.
➢ The file is updated monthly.
➢ Data is unique by individual.
➢ Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
➢ Monthly Full File Replace / Rebuild
➢ Full file NCOA processing
➢ PCOA and deceased processing
➢ Only DPV1 records with owner occupied are selected
➢ Change of addresses occur as moves off the grid are removed
➢ Must have good mailing address
➢ Constant scrubbing to move records in the suppression file
ATTRIBUTES
➢ Name ➢ Smoking Survey Responses & Preferences
➢ Age ➢ Gender
➢ Date Updated ➢ Verified Postal Address
➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags
➢ Household / Individual ➢ Multi-File Validation Tags
➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends
KEY STATISTICS
➢ Total Records 11 Million ➢ New to File Quarterly 125,000
➢ Total Email Addresses 10 Million ➢ Cell Phones 8.5 Million
➢ Data of Birth Populated 75%
![Page 16: AGR Marketing Solutions 2019 · 1/26/2019 · Our multi-sourced data sets feed INTELLI-LINK® and AGR’s Aggregated Marketing Solutions (Email-INSIGHT™ and Millennial-INSIGHT™)](https://reader033.vdocuments.us/reader033/viewer/2022050300/5f6953f4bbb3ee09d116c577/html5/thumbnails/16.jpg)
2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 15
Voters-INTEL™ – Marketing Database
SOURCES:
➢ This is a national voters file based on 2012 voter records.
➢ The file is updated annually and is unique by individual. ➢ Multiple contributors
MONTHLY HYGIENE & TAGS:
➢ Monthly Full File Replace / Rebuild
➢ Full file NCOA processing
➢ PCOA and deceased processing
➢ Only DPV1 records with owner occupied are selected
➢ Change of addresses occur as moves off the grid are removed
➢ Must have good mailing address
➢ Constant scrubbing to move records in the suppression file
ATTRIBUTES
➢ Name ➢ Date of Birth
➢ Housing Status ➢ Income Taxing Tier
➢ Past Donor ➢ Current Donor
➢ Past Donation Tier ➢ Employment Status
➢ Politically Active ➢ Party Registration
➢ Congressional District ➢ Verified Postal Address
➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags
➢ Household / Individual ➢ Multi-File Validation Tags
➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends
KEY STATISTICS
➢ Total Records 76,651,086 ➢ Last 30 Days 3,044,793
![Page 17: AGR Marketing Solutions 2019 · 1/26/2019 · Our multi-sourced data sets feed INTELLI-LINK® and AGR’s Aggregated Marketing Solutions (Email-INSIGHT™ and Millennial-INSIGHT™)](https://reader033.vdocuments.us/reader033/viewer/2022050300/5f6953f4bbb3ee09d116c577/html5/thumbnails/17.jpg)
2019 Products, Services & Data Catalog
130 E Marion Ave #510968, Punta Gorda, FL 33951
Page # 16
Biker-INTEL™ – Motorcycle Enthusiast Marketing Database
SOURCES:
➢ This file is compiled through online and offline sources at public events.
➢ Updated monthly and is unique by individual.
➢ Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
➢ Monthly Full File Replace / Rebuild
➢ Full file NCOA processing
➢ PCOA and deceased processing
➢ Only DPV1 records with owner occupied are selected
➢ Change of addresses occur as moves off the grid are removed
➢ Must have good mailing address
➢ Constant scrubbing to move records in the suppression file
ATTRIBUTES
➢ Date Updated ➢ Verified Postal Address
➢ Year ➢ Make & Model
➢ Geo-Coding & LAT/LON ➢ Monthly Update Tags
➢ Household / Individual ➢ Multi-File Validation Tags
➢ Optional INTELLI-LINK® Append ➢ Optional Email/Phone Appends
KEY STATISTICS
➢ Unique Cycle Owners 6 Million ➢ New to File Quarterly 125,000
➢ Harley Davidson Riders 95% ➢ Demographic File Match: 75%
➢ With Email & Cell Phone 45% ➢ Largest Group Age 45-60 Years