CUSTOMER DATA AND THE AGE OF PREDICTIVE MARKETING eTail Europe 2013

of marketers still practice one-size-fits-all marketing

52% of marketers don’t try to reengage lapsed customers

50% of marketing deemed irrelevant by consumers

85%

One-Size-Fits-All marketing does not work anymore

§  Predicted lead conversion

§  Welcome-2nd order offer by product

§  High predicted LTV

§  Product interest-browsed

§  Product interest-cart §  Product interest-

purchase §  Behavioral clusters

(AOV) §  Brand clusters §  Need clusters §  Single category

§  High value at-risk customers

§  Disengaged customers

§  High return complainers

§  Need based cluster reactivation

§  High value-High Size of wallet customers

new growth at-risk lapsed

What if you could target with precision?

6/25/13 AGILONE CONFIDENTIAL

An Online Outdoor Retailer … Moving away from batch-n-blast towards personalized product content, using both purchases and web browsing behavior, increased email revenues 122% annually.

Here is what amazing looks like

An Online Pet Store …

6/25/13 AGILONE CONFIDENTIAL

With surgical discounts and free shipping for newbies gained 18% more sales from repeat buyers.

One time buyers make up more than half of customers as 70% of first time customers never come back.

Here is what amazing looks like

A Jeans Manufacturer …

6/25/13 AGILONE CONFIDENTIAL

Grew revenues by 7% using behavioral customer clusters and product recommendations. Personalized emails resulted in 20% reactivation of inactive customers; 100% more click-through rate and 50% more response rate.

Here is what amazing looks like

Data Science can help, but is also really hard, slow and expensive

of marketers want to learn SQL

0%

8

What do you need to get started with PREDICTIVE MARKETING

Data Management

• All customer data in one place

• De-duplication, linking and cleansing

Predictive Analytics

• The right predictive model for the right situation

• Right message, right customers, right time

Campaign Execution

• Personalized email campaigns, dynamic web content, direct mail and in-store experiences

Customer Data & Predictive Marketing Amazing things happen with

GOOD FOR BUSINESS §  +3% margins §  +8% revenues §  +20% LTV §  +100% engagement

GOOD FOR CUSTOMERS §  Personal relationship §  Connected & engaged §  Loyal and satisfied §  Brand advocates

GOOD FOR YOU §  Love your job §  Kick some ass §  Innovate marketing §  Awesome results

THANKS FOR LISTENING Paul Gibson email: paul.gibson@agilone.com mobile: 07557 115279 skype: paulgibsl

Find out more by visiting www.agilone.com