agilia product management at sw

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Product Management in SolarWindsBy SolarWinds Product Management


Welcome!

» Today’s Presenters & Agenda Michal Hrncirik, Product Manager Feel free to speak up and ask your questions

» General Role of Product Management – why we need product management?

» What PMs do at SolarWinds?

» Product Management interaction at SolarWinds


What Product Managers do?

Determine Product Features

Product Strategy

Product Positioning (with PMM)

Marketing Support

Pricing (with PMM, Finance)

Work with Business Development (i.e., partners)

Sales Support

Analyze Competition


What is the scope of every PM?


Why do we need Product Managers?

Why not let engineers (or whoever) figure out what goes in the product?

A Commoditized Product Succeeds by Being Customer-Driven

We are not our target users It takes time to understand the target user(1-5 calls + 102 sent @/D) Customer-driven but constrained by strategy Engineers could do it, but then they’re not doing engineering

Someone has to represent the product inside and outside of SW

PMs represent the product to everyone else within the company PMs represent the product to customers


How do we collect requirements in SolarWinds?

Structured interviews with customers

Thwack

Product311

Sales calls

Feature requests via Support

Maintenance 311

Competition

Internal feature suggestions


PM interaction at SolarWinds

Engineering

BusinessUXPM


Product Lifecycle in SolarWinds

» Create 1-pager – typically 2 months before GA of current version» Online-Demo requirements» Review 1-pager – one pager exec group – GA time» Engage UI Design team – GA time» Enter detailed requirements into Confluence/FogBugz» Dev sizings with PGM/Engineering rep.» Review PMM Launch Strategy» Iteration Reviews – UX and business» PM is responsible for running Beta and RCs» PM drives bug jury» Sales, SE, and Support Training» Pre-launch marketing activities» RC, RTM, GA» During the current implementation phase PM should prepare the strategy and content for upcoming version.


Ask PM

Q & A


Thank You!

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agilia product management at sw

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