Agile Research

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Quick turn solutions: a suite of tools to help you make smart decisions in today’s fast-moving world

▪ Get the key information that

makes the decision clear within

hours or days

Two options:

▪ Now – the core growth tool

metrics run via our partner

ZappiStore’s platform. The client

can order direct or with Kantar

consultancy

▪ Express – the core growth tool

metrics with some basic

diagnostics – run as a standard

project with Kantar, via our own

automated platforms

▪ Based on our validated growth

tool methodologies – but

stripped down to core metrics to

facilitate speed

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Why use our quick turn solutions: transversal features

QuickerFast turnaround:

Standardisation allowing

for quick entry,

standardised output

Cost effectiveMore than 50% cost

saving in developed

markets

More EfficientUtilising quick format with

recognised approaches

& analyses.

Online MethodWith associated cost

and time benefits.

Standardised

Questionnaireto deliver time and

cost efficiencies

Large

communityFor targeted

recruitment

Highly engaged

respondentssupporting speed and

quality of response

User friendlyDashboard easy to use

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Our tools portfolio: solutions for all the different needs

Creative tools▪ Pre-Link NOW

▪ LinkExpress

▪ LinkNow

Innovation tools

▪ eValuate Express & Now

▪ Pack Express

▪ Seven

CX tool▪ CX Navigator

Brand tools▪ Conversion Model Express

▪ AD Now

Research Express

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Brand Tools

Power in the mind and power in the market

What?

▪ Measure your brand’s equity and image vs key

competitors

▪ Show whether your brand is healthy and primed

for growth or vulnerable to attack

How?

▪ Give scores for all key metrics benchmarked

against Kantar’s extensive database

▪ Two options available: KPIs only or with fuller

diagnostics

▪ Lead time from 2 days

Conversion Model Express

Make fast, smart campaign investment decisions

What?

Post test ADV

▪ Measure the strengths and weaknesses of each

execution in your campaign, vs competitor and

across multiple channels

How?

▪ With Zappi

▪ Have diagnostic of memorability potential,

message delivery and motivation

▪ Lead time within 24 hours

ADNow

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Innovation Tools – eValuate Suite

How?

▪ Provide core metrics to help understand drivers of

and barriers to concept performance

▪ Lead time from 48 hours

eValuate Express

How?

▪ With Zappi

▪ Standard questions, no changes

▪ 150 interviews for concept, standard

sample

▪ Max 3 concepts

▪ Output: table with traffic lights colors

▪ Lead time from 24 hours

eValuate Now

Prioritize ideas that will grow your business in one day

What?

Screen concepts based on their trial and growth potential

understand what is driving concept performance

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Innovation Tools – Pack and Product

Pick pack designs which will deliver most impact and drive

the success of your launch

What?

▪ Identify the most impactful, appropriate pack design for

your product and your brand

How?▪ Just 10 questions using pack shots, to understand stand

out, purchase intent, brand impact and diagnostics

▪ Sample of 200 category buyers per pack

▪ Using our technology partner (Google Surveys)

▪ Two types: core module, when only KPIs are needed &

PE with Positioning Check when ensuring alignment

with brand positioning is needed on top of KPIs

▪ Lead time from 7 days

Pack Express Seven

Turning ideas into winning concepts

What?

▪ Deliver sharply defined, validated concepts

▪ Encompasse the insight generation, ideation, concept

development and testing stages

▪ Identify and fast-track the great ideas that will drive

incremental growth for businesses

▪ Provide clear guidance on how to optimise winning ideas

How?

▪ Ground in real consumer insights and our client’s

category context to ensure relevance

▪ Leverage the power of crowdsourcing by tapping into the

fresh thinking of 325,000+ creators

▪ 7 days - a process which typically takes several months

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Creative Tools - 1

Evaluate what matters most for successful adverts

What?

▪ Provide an accurate, validated evaluation of how

the ads will perform in-market short- and long-

term and drive brand growth and improving ROI

▪ Integrate neuroscience to identifies strengths

and weaknesses

How?▪ Available for

▪ static (print, outdoor or point of sale)

▪ TV

▪ digital (online, video, display, mobile or social)

▪ Results are delivered in a clear intuitive and straightforward way

and gives info about equity, engagement, brand predisposition,

emotions, brand associations

▪ Lead time from 48 hours

Link Express

Find out if your TV creative is strong enough

What?

▪ Validate creative testing solution to know they are

strong enough before they go live

▪ Improve your ROI by only running content you

know is effective

How?▪ Available for

▪ static (print, outdoor or point of sale)

▪ TV

▪ digital (online, video, display, mobile or social) to capure

behavioural and survey data. It shows ads in fully functioning

live contexts (Facebook and YouTube)

▪ With Zappi

▪ Lead time within 6 hours (for static and TV) and 24 hours (for digital)

Link Now

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Creative Tools - 2

Make confident decisions based on a validated framework

What?

▪ Optimize advertising creative by incorporating consumer feedback early in

the development process

▪ Validate Link™ copy-testing framework, providing a common language

across both quantitative and qualitative research.

How?

▪ Qual solution

▪ Check creative in any format – animatic, videomatic, storyboard, print,

OOH, radio or digital concept

▪ Lead time within 5-8 days (depending on the number of ads tested and

number of markets covered)

Pre-Link Now

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CX Tool

Identify greatest opportunities for customer experience improvements, accompany in

gaining in-depth, transactional customer journey insights and activate CX innovation

What?

▪ Decode customer relationships to better understand current performance, brand

preference and competitive threats

▪ Assess customer relationship strength, identify which moments and touchpoints are

crucial in building relationships, find out how and why your customers are attracted to

competitors, and identify the key topics that drive customer behaviour

How?

▪ Using the most powerful Experience Management technology platform – Qualtrics

▪ Using relationshipTRI*M, strategic customer relationship solution to understand which

moments matter most to customers, and how to activate those moments

▪ Lead Time about 3 weeks

CX Navigator

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Quick survey allover the world

What?

▪ Regular survey of a representative sample of the population with international omnibus solutions (telephone,

face to face and online)

▪ Measure not only mass opinion, but also specific target

How?

▪ Conducted at regular intervals, with the same set-up, covering a large robust sample size (typically n=1000)

▪ Online self completion. Invitations to complete the questionnaire are e-mailed to a panel of adults

▪ Advice on questionnaire design and sample size

▪ Results in as little as 48hrs

Research Express

Omnibus quick survey – available across the world

KANTAR Italia | Viale Milanofiori, strada 3, Palazzo B1| 20090 Assago (MI)| tel.+39.02.27.07.21 | www.tns-global.it

Gabriella Bergaglio

Marketing Director, Italia

KANTAR TNS

gabriella.bergaglio@tnsglobal.com

Tel. +39 02 2707 2299

Cell. +39 334 60 91 720

For more information please contact

Kantar Kantar is one of the world’s leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting

disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries.

For the Insights Division, in Italy Kantar includes Kantar TNS and Kantar Millward Brown.

With expertise in innovation, brand and communication, shopper activation and customer experience, Kantar TNS help our clients identify, optimise and activate the

moments that matter to drive growth for their business

Kantar Millward Brown is a leading global research agency specialising in advertising effectiveness, strategic communication, media and digital, and brand equity

research.

Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies.

www.kantar.com