agile marketing in the connected customer age

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Agile Marketing in the Connected Customer Age David Bowen / Product Manager / @dmbowen

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Post on 17-Nov-2014

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The way your company interacts with your customers, namely experience, is a moving target and constant battle for marketers. Quality content, across multichannel, is now the new currency for improving customer experience and increasing online sales. Learn about what makes great experiences and how to stay agile by aligning your digital ecosystems across customer touch points.

TRANSCRIPT

  • 1. Agile Marketing in theConnected Customer AgeDavid Bowen / Product Manager / @dmbowen

2. Meet your new CMO 2014 EPiServer 3. the world is connected 4. and brands must providea connected experience. 5. Techniques to supportcontent marketingactivities Resources you shouldconsider having in-house Where otherecommerce teams arefocusing their efforts in2014Download the report www.episerver.com/contentandcommerce 6. What are the commercial benefits of doingcontent marketing? 7. Norrona uses articles to describeinformation that consumers want tounderstand:- Why is their product better?- Does it match my needs?Can I be successful with this product? 8. Email variants 9. The EPiServer DifferenceAgilityto respond quickly tomarket opportunitiesExperience isthe differentiator todayBusinessEfficiencythrough simplicity 10. Business Efficiency 11. Merchandising 12. Actionable Analytics 13. Best Bets 14. Focus on Connected Customer 15. Combine Content + CommerceOn every screen 16. Create Once Publish EverywhereDigital Ecosystem 17. Deliver based on Context 18. Leverage dataBehavioral insights 19. SitesEPiServerSoftwareEPiServerAdd-onsWeb OperationsOn-premise solutionScales by sites/serversManaged serviceScales by sites/serversRecurring monthlyTraining / Expert Services/ Support 20. Marketing AutomationDAM / MAM / PIMSearch/ MerchandizingSocialEco-SystemAnalytics / OptimizationTranslationsPayment / Tax / ShippingMobile / VideoIntegration / ESB 21. Want more information?www.episerver.com