agile implementation
TRANSCRIPT
AGENDA
3
Introduction
Agile Analytics
SmartTag
Data Manager
INTRODUCTION
4
Analytics data
• At the heart of strategy for companies
• Strong growth in volume
INTRODUCTION
55%
5
of business leaders consider that the
analysis of analytics data helps to
bring new revenue sources to the
company.
Source : étude internationale de KPMG et de l’Economist Intelligence Unit (2014)
INTRODUCTION
AMELIORER LEUR PERFORMANCEHelping companies to
IMPROVE THEIR
PERFORMANCE
by TURNING
DATA INTO VALUE
INTRODUCTION
ANALYTICS SUITE
INTRODUCTION
#1 – AGILE IMPLEMENTATION
› Discover the keys to simplified, scalable implementation and tagging on both web and mobile
› February, 18th – 9.00 a.m.
#2 – ANALYTICS DATA, YOUR WAY
› Track your KPIs with industry-specific reports in an intuitive interface.
› March, 8th – 9.00 a.m.
#3 – DATA EXPLORATION
› Drag, drop and get precise answers to even the most complex queries.
› March, 17th – 9.00 a.m.
#4 – DEMOCRATISE YOUR DATA
› Share and collaborate for truly data-driven decisions
› March, 31st – 9.00 a.m.8
INTRODUCTION
#1 – AGILE IMPLEMENTATION
› Discover the keys to simplified, scalable implementation and tagging on both web and mobile
› February, 18th – 9.00 a.m.
#2 – ANALYTICS DATA, YOUR WAY
› Track your KPIs with industry-specific reports in an intuitive interface.
› March, 8th – 9.00 a.m.
#3 – DATA EXPLORATION
› Drag, drop and get precise answers to even the most complex queries.
› March, 17th – 9.00 a.m.
#4 – DEMOCRATISE YOUR DATA
› Share and collaborate for truly data-driven decisions
› March, 31st – 9.00 a.m.9
63%
Source : Sixth Annual CMO’s Agenda™ “THE AGILE ADVANTAGE”, 2014
› Measure LESS› Limit the scope
› Split the implementation
› Measure BETTER› Ensure the reliability
› Avoid the data loss
Minimum Viable ProductMeasurement
BEST PRACTICESCHOOSE ONLY WHAT IS NECESSARY
The menu at the right shows the weight of the file
BEST PRACTICESCHECK THE CONFIGURATION OF THE PLUGINS
BEST PRACTICESLOOKING AT THE DOCUMENTATION BEFORE IMPLEMENTING
BEST PRACTICESREGULARLY LOOK AT THE UPDATES AND THE CHANGELOG
DocumentationTag Composer
#1 Tool of Agile Analytics
in AT Internet
Improve and fix your
tagging
CUSTOMER CASEIMPROVE AND FIX YOUR TAGGING
New application without turnover ?
› Modification in the code
› Technical intervention
› Submission to the store
› Waiting for the updates
› Use of Data Manager
CUSTOMER CASEIMPROVE AND FIX YOUR TAGGING
CUSTOMER CASEIMPROVE AND FIX YOUR TAGGING
Turnover is back directly at the release !
BEST PRACTICESCHECK THE OBJECT MAPPING
BEST PRACTICESUSE CLEAR NAME AND TYPE THE VARIABLE
BEST PRACTICESTEST ANYTIME
WHAT WE ADVISEIN THREE WORDS
Define the MVM
Use the latest implementation technologies
Improve the tagging
