agents in a digital-centric futuregenesysdownload.co.uk/tti/1609_conference/julia_lo... · agents...
TRANSCRIPT
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AGENTS IN A DIGITAL-CENTRICFUTURE
Julia Lo Bue-Said,
Managing Director
The Advantage Travel Partnership
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WHAT DOES THE RESEARCH TELL US?
• Recent TNS research as reported by Travel Weekly suggests that almost two out of three used a form of intermediary to book their overseas trip
• One in five (21%) booked with an agent or advisor, 9% in person and 5% by phone. 14% booked with an online agent (OTA) and 18% with an accommodation site
• There was very little variation in terms of demographic or age although of the 25 – 34 year olds surveyed who were most likely to book with an OTA, 17% were most likely to consult with an agent in person and 18% by phone
So what do they do next?
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Changing booking behaviours
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UTILISING DIGITAL TOOLS
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A MULTI-CHANNEL APPROACH
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RETAILERS WHO HAVE EVOLVED
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EMBRACE EFFICIENCIES AND DATA
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INTRODUCING…
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CREATE A JOURNEY
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A PERSONAL APPROACH IS ALWAYS BEST
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ADVANTAGE MEMBERS: CHANGING BEHAVIOURS
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EMBRACE TECHNOLOGY
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THANK YOU