agendasettingtheory2

9
Agenda Setting Theory.

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NEIU CMTC-404

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Page 1: AgendaSettingTheory2

Agenda Setting Theory.

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“Ability to influence the salience of topics on the public agenda ...”

(Maxwell McCombs)

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Agenda Setting Theory.

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Everett Rogers and James Dearing (1988)

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McQuail and Windahl (1993)

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Agenda Setting Theory.