Agenda

• Reaching the international business traveller worldwide

• Heathrow Express – The facts

• Passenger mindsets

• An exclusive audience

• The service

• The opportunity

Reaching the International Business Traveller Worldwide

The International Business Traveller

• 68% are business passengers: (36% UK/32% Foreign)

• 30% of HEX passengers fly First or Business class

• 10% of UK HEX passengers are C-suite

Passenger Numbers / Frequency• 4.8 million PAX per annum

• 69% of HEX passengers use HEX twice or more

• 15% of HEX passengers use HEX 21+ times a year

A Business Audience Like No Other…

• ABC1 96%

• AB 61%

• High Business profile - 68%

• Average HH Income £87,045 p.a.

- index of 297 v. UK average

Sources: Airport Express Alliance May 2009

Heathrow Express – The Facts

SOURCS: TGI 2010 Q3 BASE ALL ADULTS 15+

More upmarketthan Press ABC1 Profile

ALL ADULTS 56%

HEATHROW EXPRESS 96%

FINANCIAL TIMES 88%

GUARDIAN 85%

INDEPENDENT 84%

THE TIMES 83%

TELEGRAPH 81%

NEW SCIENTIST 81%

NAT GEO 73%

More ABC1 than other News Providers+ Business TV

SOURCE: BARB & TGI 2010 Q3

ABC1 Profile

HEATHROW EXPRESS 96%

SKY NEWS 69%

CHANNEL 4 NEWS 62%

CNN 59%

BLOOMBERG 57%

CNBC 47%

ITV NEWS 38%

Passenger Mindsets

Sources: AER I

A Captive Audience

• Relaxed mindset

• Seeking Entertainment

• Open to distraction

• Alert/attentive

Targeting the Crème de la Crème

Sources: CAA 2009; Airport Express Alliance May 2009*

A Business Audience

• Target the key decision makers

• 7% earn more than £230,000 a year

• 10% of HEX passengers are C Suite

• 30% of HEX passengers go on to fly

first or business class*

An International Leisure Audience

• High net worth individuals

• 52% are international passengers

• Passengers arriving in to London

looking for up-to-date local information

• Seeking out retail and tourist

attractions

Sources: Airport Express Alliance May 2009

The Service

The Journey

For 15 minutes - The chance to reach one of the most exclusive audiences through a world class tailored television offering

SKY News Delivering the news you want to watch

• SKY and JCDecaux Airport partnership

• SKY- News channel of the year 2010

• Up to the minute regular updates

• Domestic and international news

• International weather report

A Quality Medium

• HD Screens – New Technology

• Audio plus visual

• 36 Screens (per train) available

• Refurbishments planned

throughout 2010/11

What's on offer?

A Unique Opportunity

• Providing a business service

• Sponsorship opportunities

• Flexibility in spot length placement

• Engaging - Informative & relevant

• A monthly selling period

Spot Advertising

• Raise profile of your brand

• Reach a desirable and affluent audience

• Reach an international audience

• Association with a business service

PRICING £50,000 per month

• AB Male London Rate Card

• 1 x 30” advert / journey

• Up to 90” per break available

• Time length factors apply

• 10% premium for solus in break,

category exclusivity & position

Spot Advertising

Sponsorship

• Media first on HEX TV

• Sponsor news, weather & business bulletins

• Association with a global business network

• Increase impact of your brand

PRICING £40,000 per content

• 10” bumper in & out (20” total)

• Weather, Business & Sport TBC

• 10% premium for category

exclusivity

Sponsorship

Summary

• Part of JCD International portfolio

• High business profile

• Less Wastage

• Passengers in the right mindset

• Target business & International leisure audience

• Opportunity – Spot Advertising

• A media first Sponsorship Opportunity

Thank you