agenda - onecause › rs › 527-fnh-344 › ... · • welcome • pepup tech story • csr 101...
TRANSCRIPT
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• Welcome • PepUp Tech Story• CSR 101• Top 5 Inside Tips• Q&A
Agenda
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Session Hosts
Kelly Velasquez-HagueVP of Content Marketing & Engagement
OneCause
Jessica JamesCSR Consultant, Director of Development for
PepUp Tech
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Empower the next era of tech through education
PepUp Tech gives motivated, underserved students the access, skills, mentors, and confidence needed to begin careers in tech while diversifying the industry as a whole.
To learn more go to pepuptech.org
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OneCause Product Survey – 700 Nonprofits
Top 3 Challenges:
• Acquire New Donors
• Securing corporate sponsors
• Raising more funds for the cause
Why Can’t We Unlock All 3?
CSR Whitepaper | Released September 2018
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CSR101
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WHAT IS CSR?
AWARENESS
PARTNERSHIPS
IMPACT
Corporate responsibility is the global shift that is requiring companies to incorporate purpose into profit generation by being accountable for their social and environmental impacts, demonstrating good global citizenship, and forming positive partnerships in their communities.
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WHY CSR?
• Talent acquisition • Employee retention• Reputation management • Brand building• Content generation • Improved marketing strategies• Stronger shareholder value • Profit generation
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CONSUMER INFLUENCE
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WAYS CSR IS DEMONSTRATED
PHILANTHROPY
VOLUNTEER
ENVIRONMENTAL
Common corporate involvement and partnerships.
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TOP 5INSIDE TIPS
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In a symbiotic relationship, two or more organisms
live closely together.
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So how can my nonprofit capitalize on this moment in time?
CSR
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TIP 1: DEFINEYOURNICHE
1) What differentiates your non-profit?
2) How does the fulfillment of your mission help the private sector?
3) What unique engagement opportunities can you offer a corporate group?
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TIP2:GET AWIIFM
1) Speak their language
2) Define the ROI of partnering with your non-profit (get creative!)
3) Have a menu of opportunities for engagement that makes you their one stop shop
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TIP3:CREATEMEANINGFULOPPORTUNITIES
1) Create programs with purpose -no more mural painting
2) Find out how to leverage their skills
3) Structure it flawlessly
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HOW TO MONETIZE
1. Up Front Cost – define the cost of a partner program or volunteer opportunity up front. Charge the corporate partner. RISK: transactional one-time relationship.
2. Bread on the Water – no fee, nonprofit covers the cost.Uses event or program to create a long-term partnership. Use the “afterglow” approach about funding, annual needs, larger sponsorship. RISK: nonprofit may have to absorb costs .
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TIP4:BUILD STAFFING MODEL
• Figure out staffing plan; for each event and ongoing operations.
• Determine frequency (annual vs. quarterly)
• Define length (1/2 day vs. full day)
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TIP5:IT’S ALL ABOUT THE RELATIONSHIPS
• Activate board members as champions
• EVERY company is a prospect
• Cultivate the same as individual donors
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PEP UPTECH STORY
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MARKETINGSTRATEGIES
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MARKETINGBEST
PRACTICES1. RECOGNITION – Public recognition via social media.
TIP: track metrics and social stats.
2. ACKNOWLEDGEMENT –regular shows of gratitude to corporate partners. TIP: video!
3. COMMUNITY – drive engagement with a sense of community. TIP: Facebook.
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MARKETINGTOOLKIT 1. SPEAKER BUREAU
2. BUSINESS EVENTS
3. PRESS RELEASES
4. CREATIVE EVENTS
5. SHARE STORIES
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Questions?
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888.729.0399
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www.raise.onecause.comhttps://try.onecause.com/csr-guide-1/
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