Agenda

Monthly Update

4.18.12

Agenda

Announcements

Housekeeping

Equine Network department updates Sales Print Digital USRider Equine.com HorseBooksEtc

Agenda

Announcements

AgendaHousekeeping Tom’s Credit Card Usage

If you want to charge something to Tom’s Credit Card, email Tom Winsor and CC Jenn Knapp (jknapp@aimmedia.com) for approval.

Please email a signed, coded invoice to Jenn Knapp within 48 hours of the charge

Sales Update Ride Now Tour

Road to London Merial and Horsez signed up as sponsors

A Home for Every Horse Holding a reception at Rolex to celebrate

Purina contributing $125K in feed on behalf of A Home for Every Horse to the Unwanted Horse Council

Strong push to replace Farnam has netted many new and long dormant advertisers Featherlite and Exiss Trailers returning to

June issues

Michelle Adaway joins the team, taking over Hunter’s portfolio in addition to becoming Associate Publisher on Instride and Discover Horses

Edit Update

Horse&Rider and EQUUS active/expire surveys launched

Launched 2 new blogs on DiscoverHorses.com

Pinterest pages launched

Olympics coverage

Spin to Win Rodeo 60 page SIP completion for a large roping event called the BFI

Spin to Win Rodeo also doing a 6-part instructional series fromTrevor Brazile, a 9-time world all-around champ First-ever instruction series Trevor has

done in print and video!

Digital Update EQUUS/EquiSearch webinar with Dr. Don on April

25th

MyHorse Books 2nd webinar with Dr. Allan Hamilton of Zen Mind, Zen Horse had 200+ live attendees

MyHorse Books webinar with Clinton Anderson on April 23rd

A/B Testing now available in WhatCounts

Hub launches on EquiSearch

SEO progress

USRider

Completed filming of commercial

Facebook email campaign has generated 1000+ new fans (120% growth)

Completed LAR training at Eastern Kentucky University

Close to partnership deal with APHA

Equine.com Completed SEO tasks on 50 key Landing

Pages. First Google report shows dramatic improvement in 90% of the pages. In the words of our SEO guru, Erik Gauger, “This is about as good as a report as you can imagine…nearly across the board increases…”

Moved our Servers from the Data Center in Mesa to our offices at Deer Valley to add storage and computing assets while lowering costs.

Changed our Ad Serving Software from Open X to Dart on all Equine Network sites.

Working with two new Associations on Cobrand arrangements-American Paint Horse Association (APHA) and the National Reining Horse Association (NRHA).

HorseBooksEtc

Sales up 25% from Q1 2011

Launching new Marketing campaigns Wholesale eblasts Monthly newsletter

Social media promotions

Adding a MyHorse Daily category

Pizza in the kitchen!