agenda getting it down on paper finding your identity are your papers in order? hired hands ...
TRANSCRIPT
Agenda
Getting it down on paper Finding your Identity Are your papers in order? Hired Hands Financing Lifelines
Getting it down on PaperThe Business Plan
Introduction Products and Services Manufacturing and Operating Plan Market Analysis Sales Plan Management Plan Financial Analysis
Finding Your IdentityLegal Forms of Business Registration
Sole Proprietorship General Partnership Limited Partnership Sub-Chapter S Corporations Professional Corporations Non-Profit Corporations Limited Liability Company (LLC)
Are Your Papers in Order?Business Registrations and Regulatory Issues
Business Registration $25-$35 New Mexico Tax and Revenue Dept.
(CRS-1 Filers Kit) If Incorporating or Creating a Non-Profit
OrganizationNew Mexico Public Regulation Commission-
Corporations Department
Hired HandsEverybody Needs Somebody Sometime
Must determine what kind of employees the owner needs
Employee or Independent contractor The New Mexico Dept. of Workforce
Solutions The U.S. Dept. of Labor Employment Checklist in “Starting Out
Guide”
FinancingKnowing Thy Benefactor
If financing is needed a loan package must be completed…
What is the total amount of Start Up Costs?
Cash flow projection sheets Personal Financial Statements Grants???
Department of Vocational RehabilitationCommission for the Blind
Capital Sources
Accion The New Mexico Community
Development Loan Fund Small Business Administration Enchanted Land Certified Development
Corporation The Loan Fund
What is a GREEN Business?
Green businesses operate in ways that solve, rather than cause, both environmental and social problems.
These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment.
Socially Responsible
Green America Coop
Green Marketing
There are two types of marketing:Green Business – Green MarketingRegular Business – Marketing Green
Examples:
http://www.thegreenoffice.com
http://aquafina.com
Everything You Do is MARKETING
• Your Name, Product or Service• Your Package Design (bus card/rack
card/web/You )• Your Location• Media Publicity• Phone Message• Promotional Pieces (bus card/rack card/gift
certificate, web, DVD, )• Customer Service• Employees—Walking Billboards
The Keyto Marketing Success
Find the right Message!
Use the right Media!
Deliver to the right Market!
10 ways to Market Green
1. Internet Marketing
2. Choose green suppliers
3. Recycle
4. Target market
5. Find sustainable ways
6. Operate a green business
7. Change consumers mind-set/habits green
8. Credibility-vision
9. Promote green lifestyle
10. Echo-packaging
Marketing & AdvertisingYour Green Business
Contribute to preserving or enhancing environmental quality—Think GREEN
Renewable energy Smart/green electricity grids Energy efficiency and green building Bio-fuels
Continued
• Clean technology manufacturing • Recycling • Low-carbon transportation • Air and water quality • Sustainable agriculture
Target MarketingWho /Wants/Needs
• Niche Marketing• Think Narrow• Know your customer• What media do they use?
Green Brand IdentityWhat people think you are is who you are…
Perception is R eality
VisualLogosC olors
G raphic D esign
EmotionalEnhances Value
SatisfactionAssociation
PersonalityU niqueC ultura l
M yth
Im age
2009 Hot Businesses and Trends
Websites to view: Trendwatching.com Iconculture.com Trendcentral.com
Blogs – technorati.com E-content magazine – people want
to be contacted by e-mail
2009 Hot Businesses and TrendsGreen Businesses Recycling – Green consultants Green headhunters – finding people who are environmentally conscience to
hire out. Green janitorial supplies Green construction and design companies Food – Artesian foods Gourmet chocolate. Bacon is the food of the year – “Bacon Chocolate”. The
high end chocolate business is booming. Vegetables – meatless meals, salad bars very popular Functional food – “Vita Water”, wheat less foods. Gourmet meals on wheels. Use a Streamline travel trailer to prepare and
deliver. User friendly chicken – wrapped chicken Booze – beer, craft beer, microbrews, organic beer. Wine – green wine
competition, lower price wine, wine in boxes. Tequila is very popular now.
2009 Hot Businesses and TrendsLocal food trends Local food trends – Desserts, Paleta’s ( ice pops), brew pops, Pink Berry (sugarless yogurt). Cup cake sales Chewable Ice – stores are selling chewable ice. You can purchase chewable ice making
machines. Icechewing.com. People over 50
There are 4 million people age 85 and over. Household items with large print (large print measuring cups, etc) Home medical services Senior services – transitional services Emptying homes – holding yard sales, estate sales Alzheimer’s patients – making products for them Kids and teens College planning services – working as an independent doing research to match kids with schools
including students with special needs. Tutoring services for autistic children, high school athletes Personal trainers for high school students for college, assisting in working toward and finding
scholarships. High school travel planning for school events
THANK YOU
Contact InformationWNMU Small Business Dev. Center
(575) 538-6320
Victor Carbajal, Business Advisor
Mary T. Vigil-Tarazoff, Director