agenda – afternoon general session - sapfm.sap.com/pdf/10306/sap continued innovations for...india...

AGENDA – AFTERNOON GENERAL SESSION

CHANNEL MANAGEMENT Ramya Raj, Channel Lead, Intel

SNEAK PEAK OF NEW CRM FOR SEMICONDUCTOR Vinay Iyer, Vice President, CRM Solution Marketing

SEMICONDUCTOR INDUSTRY BENCHMARKING Grant Bodley, VP High Tech Sector, SAP

INNOVATION AND EMERGING APPLICATIONSRoger Quinlan, SVP, Strategic Applications & Platform Technology

PRICING & MARGIN MANAGEMENTVendavo and Accenture

© SAP 2007 / Confidential /

SAP CONTINUED INNOVATIONS FOR SEMICONDUCTOR

WRAP-UP AND CLOSING REMARKS Grant Bodley, VP High Tech Sector, SAP

Innovations in Corporate Performance Management

November, 2007

Greg WynneDirector, Strategic Applications

Office of the CFO Center of Excellence

© SAP AG 2007, Title / First Name Last Name / 3

Semiconductor Industry Faces Accelerated ChangeKey trends in a continuously shifting global landscape

disruptive TECHNOLOGY

Nano-techRFID

global WORKFORCE

India / ChinaWar for talent

intensified COMPETITION

BRIC giantsPrivate equity

increased RISK

SOX / J-SOXEnergy

powerfulCUSTOMERS

Co-creatorsGreen movement


Shifting Priorities and Pressures on the CFO

Ensuring lean, compliant financial operations

Enabling financial and businessleadership

Rapidly delivering newfinancial services

Freeing Up Time & Resources

Improving Strategy Execution

Keeping Pace with the Business

SCOPE IN 3 YEARS

Compliance & Audit

Finance Services

Financial Transactions

Business Insight

TODAY

18%

19%

17%

46%

26%

20%

22%

32%

Business Turbulence and Complexity

Compliance Imperative

Financial Engineering – M&A, Private Equity

Pressure to Lower Costs

CFO Priorities Goals

…Is Driving Shift in FocusIncreasing Pressure on CFO…


A Tightly Integrated Suite of ERP, GRC, CPM CapabilitiesOnly SAP Addresses ALL CFO Priorities with Appropriate Linkages

Compliance and Audit

AccessControl

RiskManagement

ProcessControl

Environmental Compliance

Global Trade

Business Insight

BusinessIntelligence

Profitability Management

StrategyManagement

Planning Consolidation, Fast Close

Financial Transactions and Services

Financial Accounting

(GL, SEC Reports)

Managerial Accounting

Financial Value Chain

Real Estate /Fixed Assets

Treasury and Liquidity

Management

Tax


CPM Consolidation

The Value of Holistic Financial ManagementFast, Accurate Close

ERP Closing CockpitTransparency

Efficiency

GRC Process Controls

Compliance


The Value of Holistic Financial Management Intelligent Risk Management

Develop Risk Intelligent StrategyDevelop Plan for Executing Strategy

Analyze Performance and Course Correct as NeededRisk Related Data in a Performance Management Context

RISKMANAGEMENT

STRATEGYMANAGEMENT


Report & MonitorReduce risk of fraud and errors in fast, accurate statutory & management reporting process

Plan & ExecuteStreamlined planning, budgeting and

forecasting process aligned with strategy

Strategize & PrioritizeGoals, initiatives, metrics, people to drive

execution

Model & OptimizeEvery driver impacting profitability

Corporate Performance Management …An Iterative Process with Synchronized Products

“SAP is the first significant vendor to focus on the CFO in this way.”

SAP® Strategy Management

SAP® Business Planning and Consolidation

(Planning)

SAP® Business Planning and Consolidation

(Consolidation)

SAP® Business Profitability

Management by Acorn

http://www.gartner.com/silentlocalechooser.jsp?locale=wcw


Holistic Financial Management for On-Going Performance


Help CFOs Drive Financial TransformationWith SAP’s Multi-Year Plan

2002

2005

2007

SAP GRC Risk ManagementSAP-CISCO GRC Composite ApplicationsSAP Business Profitability Management by AcornSAP Strategy ManagementOutlookSoft

2006

Build

SAP ERP FinancialsSAP Management of Internal Controls (MIC)SAP Strategic Enterprise Management (SEM)SAP Analytics

2004

SAP GRC Global Trade Services (GTS)

SAP GRC Solutions (SAP xEM, EH&S)

SAP GRC Process ControlsSAP GRC Access Controls

Partner Acquire

SAP Offerings for the CFOBuild, Partner, Acquire Strategy


Strategy ManagementStrong Visualization to aid Communication

Pathways visualize short, medium and long term strategy together with accountability, initiatives and measures aligned to corporate strategy

Custom diagrams help gain useradoption of corporate strategy

Fishbone diagrams highlightcritical inter-dependencies thatmay cause initiatives to fail


Business Planning Familiar Tools and Empowerment for Business Users

Intuitive Web 2.0interface with Intelligent ActionPanes to guide activity and integration with MS Office

Familiar Excel Interface reduces time spent on training and operates from a single data repository


Business ConsolidationsStronger controls for governance and compliance

Self Service Business Process Flows ensure consistency in process adherence and minimize training

Self-Service Financial Reporting ensures any user can create information on the fly on the web or in Microsoft Excel


Profitability ManagementVisual modeling of Levers Affecting Profitability

Intelligent Optimization of all profitability driversdown to granular level

Time-Driven Activity-Based Costing modelssurface the true drivers of product and customer profitability


CPM is the tip of the iceberg Comprehensive Performance Management Application Platform Across Entire Value Chain

Corporate Profit & LossBalance Sheet

Cash Flow

Revenue

Service

Sales

Marketing

Expense

Production

Manufacturing

Supply Chain

Supply Chain Perf Mgmt

Corporate Perf Mgmt

CRM Performance Mgmt


Going Beyond Finance into Operational Business Planning…

Sales and Operations Planning, Reporting and Management

Global Sales / Field Level Forecasting

Trade Promotions Management

Detailed Cost Center Analysis

Capital Expenditure management

Inventory Turns / Forecasting

Headcount Utilization / Forecasting

Cost to Serve / Customer Profitability analysis

SKU level Product Profitability analysis

….


Broadcom – Company Overview

One of fastest growing semiconductor companies in history

2006 Revenues: $3.7B

Fabless manufacturing

Broad product offering – 25 separate markets

Global – offices in 20+ countries

Dynamic market driving need for frequent re-forecasting

Centralized culture

Copyright © 2007 OutlookSoft Corporation Nov 15, 2007


Broadcom – Project Overview

Project timelinePhase one: P&L Forecasting and platform for future phasesRequirements gathering – November 05Vendor decision in March 06Implementation kickoff in MayTesting in June/JulyGo Live Date: July 25, 2006

Key requirements and deliverablesP&L Forecasting

Lessons learned (Success factors)Cooperation with ITUnderstand your dataWide consensus on requirements (including input templates and output reports)



Broadcom – ROI and Benefits

Real-time forecastingEnabled instant rollupsCut 5 day process to 2-3 days per monthReview forecasts sooner

Fully automated synchronization with source systems (PSFT, Data Warehouse, etc.)

New accounts and departments automatically appearNo need for manual synchronization of master data

Increased confidence in data

User-driven environment for creating and managing ad-hoc reports

Integrated configuration controlCopyright © 2007 OutlookSoft Corporation Nov 15, 2007


Broadcom – Future Solution expansion

SAP BPC (Outlooksoft) becomes standard tool for end user driven ad-hoc reporting

Financial Statement Reporting (defining requirements)

Balance Sheet and Cash Flow Forecasting

Move beyond finance and P&LDemand Assessment (in process)DashboardsTop-Down Strategic PlanningOthers



Over 1,000 Leading Companies Benefit from SAP Solutions for Performance Management

Achieved third-party verified 889% ROI,primarily based on productivity enhancements from better alignment

Discovered > $300 million in lost revenuein the first 18 months by tying initiatives to objectives

“Those who leverage cost-analytics can reduce their cost structure by 3-5%, while those who focus on profitable growth and revenue initiatives can achieve 5-15% of revenue improvements. Profitability Management clients routinely achieve a 5-10x payback within 6-12 months on their investment. “-- Tier 1 Consulting Firm

Reduced the cost of the monthly operational reporting cycle by > 66%,while adding weekly and daily information

Reduced administrative overhead by 25%, achieving leanest operating marginsof all of its competitors

Reduced budgeting process from weeks to days, improved accuracy of forecasts, and increased revenues 13%.

Reduced # of spreadsheets from >10,000 to under 50 and improved the planning process by 30%. Facilitates highly complex algorithms and calculations, including hedging (FASB 133) and offshore royalty calc’s. 43+ countries; 500+ users

Real-time online forecasting for dynamic corporate forecasting, budgeting and reporting needs. Constantly modeling industry changes and trends. Replaced Hyperion Pillar & Planning.

Global Executive application and Corporate Finance, Operational, HR and IT apps withReporting, Forecasting, Planning, and Financial Consolidations in use by over 4,000 users. Replaced Cognos.

http://www.cemex.com/index.asp

http://www.novonordisk.com/default.asp


The Enterprise In Control of PerformanceFor Competitive Advantage

OPERATIONS Alignment, Agility and Visibility

Modern architecture leveraging ERP, GRC for effective service and ROI Accurate data repository for user confidenceData delivered in time and in context to every business userIT managed data access controls and security; business user managed CPM

Synchronize goals, initiatives, metrics with people, accountability and incentives Intelligently manage resources and exceptions based on prioritiesIntelligent action panes plus strong visualization and collaborationFamiliar office tools andintuitive web 2.0 interface

FINANCERisk Mitigation and Corporate Confidence

Model and optimize all profitability leversStreamlined financial and operational planning process Self-Service Business Process Flows enforce requirementsFast, accurate close, consolidated reporting with full audit trail

People ProcessesResources

ITFree Up Resources, Time and Money for Innovation

Semiconductor IVN

Addressing Distributed Manufacturing Data Needswith SAP and Cisco

Dave KatonaManufacturing Strategic SolutionsNovember 9, 2007

Distributed Manufacturing Challenges Today

OEM EndCustomers

Engineering/NPI

Sales &Marketing

Front End(Wafer Fab/Sort)

Back-End(Assy/Test)

HQ

Tough to Manage Changing Customer Demands

• Greater Excess & Obsolete Inventory Due to Mis-Aligned Customer Decisions With Global Supply

• Inability to Manage Given Global & Outsourced Nature of Supply Chains

Supply Chain Ops

Disconnected Shop Floor Data For Internal and External Operations•Disparate, Local Shop Floor Systems•Management Lacks Visibility into Key Manufacturing Metrics

•Inability to Take Corrective Action Before There is an Issue

Lack of Visibility and Control of Global Supply Chain • Non-Synchronized Manufacturing

Feedback & Visibility (With CM’s)• Disconnected Suppliers, Inability to

Respond in Real-Time• Manual Communication Methods

Inflexible Fulfillment Modeling & Limited Tracking/ Status•Limited Ability to Perform Drop Shipment, Virtual Fulfillment Models

•Lack of Proactive Notification Around Shipment/ Fulfillment Status

Distributors & Retailers

Companies Need to Enable Both Internal & External Operations For Better Demand, Inventory, Manufacturing, and Quality Control

The Opportunity in the High-TechSupply Chain

SUNNYVALE

AUSTIN AIZU

Real-time Communication and Collaboration across the extended Supply Chain

Supply chain agility and resilienceSupply chain costsManufacturing asset utilizationOverall customer experienceCoordination and synchronization across the supply chain

Challenges

Real-time visibility / communication of extended supply chain information and (with context) to unforeseen manufacturing eventsAccelerated decision making (collaboratively, with internal and external stakeholders)

The Need

Integrated view into and across manufacturing

Manufacturing Integration

Visibility across all elements of manufacturing

Metric and Quality Alerts broadcast based on metrics and trends

Transactional integration with MES and the enterprise

SOA enablement of plant level systems

Linking the Plant to the Business (P2B)

Enterprise

Shop Floor

Asset Performance Manufacturing Events

Supply Chain Integration

Asset Management and Optimization

Visibility Optimization

ManufacturingExecution

Assets Processes Products

Shop Floor Integration

SuppliersCustomers

Plant

Orders

Products

B2BB2B

P2B

Manufacturing Integration and Intelligence xMII Plant to Business Integration (P2B)

Enterprise

Shop Floor

Plant

Asset Performance Manufacturing Events


Asset Management and Otimization

VIP

VisibilityxMII

Lean OptimizationxLPO

Manufacturing ExecutionCamstar


Shop Floor Integration xMII

SuppliersCustomers

Exploitlegacy investments in MES.

Partners Visiprise and others in the SAP Partner Ecosystem

Assess gaps in MES capabilities build standards at the plat level (consistent platforms across manufacturing)

Enable Lean Manufacturing process optimization and execution

Evaluate asset performance and reliability in the plant. (Tools, SMTs)

Expose plant level manufacturing events to the Enterprise and supply chain.

PackagingAssembly &

Test

Cisco and SAP Solution

SuppliersCustomers

Fab 1Fab 2

Enterprise


Inside the Facility

CiscoTelePresence

UnifiedCommunications

SAP Plant Integration xMII Cis

co +

SA

P

IP CommunicationsAsset

PerformanceProduction

Events


Enterprise Manufacturing Supply Chain

Visibility Across the Ecosystem

Risk Mitigation

SAP and Cisco A Secure and Scalable Services Architecture

Branch

Identity Services

Compute Services

Unified Communications Services

Application Oriented Networking

Collaboration Applications

Data Center

IntegratedNetwork Services

Campus

Network Systems

Network Infrastructure Virtualization

Storage Services

Mobility Services

Security Services

Application Delivery

Business Applications

Applications

Managem

ent Services

Branch

Identity Services

Compute Services


Application Oriented Networking

Collaboration Applications

Data Center


Campus

Network Systems

Network Infrastructure Virtualization

Storage Services

Mobility Services

Security Services


Business Applications

Applications

Managem

ent Services

XMIIXMII

SecuritySecurity

CollaborationCollaboration

Service Oriented Network Architecture

Applications

SAP xMII

Application Optimization Application Oriented Networking Managem

ent Services




Mobility Services Presence Services

Storage Services Identity Services

SECURITY SERVICES

Network Systems

Enterprise Manufacturing DistributionSupply Chain

SAP plus Cisco: More than 1 plus 1

Improve visibility to quality and manufacturing events, react to changes, and reconfigure processes across manufacturing chain faster with common deployment metrics updated in real-time

Deploy, Decide and Act Faster

Allow manufacturers, suppliers and customers to communicate across multiple media such as video to better collaborate in response to manufacturing events and market changes

Improve Communication and Collaboration

With better communication to enable faster decision making, quality standards can be enforced throughout the supply chain

Drive Consistent Quality Across Manufacturing Network

Deliver an IT architecture to ensure an optimal secure and scalable IT infrastructure to enable the next wave of manufacturing innovation

Built on a Robust Comprehensive Infrastructure

Enable globally connected real-time businessEnable globally connected real-time business

Business Network TransformationBusiness Network Transformation

Accelerate business innovationIn-context communications and collaborationBorderless Enterprise

Accelerate business innovationIn-context communications and collaborationBorderless Enterprise

STRATEGYSTRATEGY EXECUTIONEXECUTIONVISIONVISION

SAP eSOA / Cisco SONA, TelePresenceIn-Context Communication and CollaborationDepth/Breadth of intellectual capitalGlobal reachFinancial investment

SAP eSOA / Cisco SONA, TelePresenceIn-Context Communication and CollaborationDepth/Breadth of intellectual capitalGlobal reachFinancial investment

Visibility across facilities

Information in Real-time

Communication and Collaboration to accelerate decision making

Scale Securely and Predictably

Leverage legacy investment in systems and infrastructure

Cisco SONA and SAP xMII Solution Value Proposition

SONA: Cisco’s Service Oriented Network ArchitecturexMII: SAP’s Cross-Application Manufacturing Intelligence & Integration

AGENDA – AFTERNOON GENERAL SESSION

CHANNEL MANAGEMENT Ramya Raj, Channel Lead, Intel

SNEAK PEAK OF NEW CRM FOR SEMICONDUCTOR Vinay Iyer, Vice President, CRM Solution Marketing

SEMICONDUCTOR INDUSTRY BENCHMARKING Grant Bodley, VP High Tech Sector, SAP

INNOVATION AND EMERGING APPLICATIONSRoger Quinlan, SVP, Strategic Applications & Platform Technology

PRICING & MARGIN MANAGEMENTVendavo and Accenture

© SAP 2007 / Confidential /

SAP CONTINUED INNOVATIONS FOR SEMICONDUCTOR

WRAP-UP AND CLOSING REMARKS Grant Bodley, VP High Tech Sector, SAP

agenda – afternoon general session - sapfm.sap.com/pdf/10306/sap continued innovations for...india...

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