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Page 1: Agenda 2014 North Dakota Travel Industry Conference … – 2014 North Dakota Travel Industry ... Online Presence Reputation Management is no longer a luxury, ... Maintaining a positive

Agenda – 2014 North Dakota Travel Industry Conference

April 14-16, 2014

Hilton Garden Inn, Fargo, ND

Monday, April 14

Time Topic Description

9 a.m.-5 p.m. Tourism Development

Workshop

Network and learn about tourism business

development. “Growing Tourism in a Growing

North Dakota”

3-4 p.m. Destination Marketing

Association North Dakota

(DMAND) Meeting

4-5 p.m. Tourism Alliance

Partnership (TAP) Meeting

4-6 p.m. Registration and Exhibitor

Set Up

6-10 p.m. Opening Event and Social

with Legislative Reception

Meet and reconnect with North Dakota’s tourism

marketers and business leaders! Featuring live

entertainment by North Dakota artist Jessie

Veeder of Watford City

Tuesday, April 15 – WEAR YOUR LOGO DAY

Time Topic Description

8:30 a.m.-5 p.m. Exhibits Open

8:30-9:15 a.m. Breakfast Buffet with

Exhibitors

9:15-9:30 a.m. Welcome DMAND President Sandy Dobmeier, Fargo Host

Charley Johnson and Fargo Mayor Dennis

Walaker welcome attendees to the annual Travel

Industry Conference

9:30-10:30 a.m. General Session – Kelly

McDonald

How to market to people

who are not like you: The

New Market

Segmentation

Our marketing environment has become more

complex and consumers are more sophisticated.

Diversity is the new norm. In this session you’ll

learn about:

The hottest new market segments and how

they’re shaping culture

Key emotional drivers for important target

segments

Which group represents the largest

opportunity for your business

Strategies and tactics for identifying high-

potential prospects

Page 2: Agenda 2014 North Dakota Travel Industry Conference … – 2014 North Dakota Travel Industry ... Online Presence Reputation Management is no longer a luxury, ... Maintaining a positive

10:30-11 a.m. Break with Exhibitors

11 a.m.-12 p.m. Break-Out Sessions

1) Changing Demographics

& How it Affects your

Business – Kelly

McDonald

Now, more than ever, it's imperative you

understand the changing demographics of

communities and groups you serve. This

presentation will focus on how to leverage

business opportunities from changing

demographics and guide you in learning how

these changes will affect your institution, today

and tomorrow.

2) Metrics Matter Panel –

What kind of visitor data are you tracking and

how are you using it? Hear from three leaders in

North Dakota’s industry on their methods.

Reid Katzung, General Manager of Raging

Rivers Waterpark, Mandan Park District; Randy

Hatzenbuhler, President of the Theodore

Roosevelt Medora Foundation; and Mark

Knutson, Director of the Fargo Marathon

3) Stop Selling to Me and

Work with Me! – Daphne

Meyers

Learn partnering techniques and take your

convention sales to a more effective level.

12:15-1:15 p.m. Tourism Industry Update

& Luncheon

Hear from North Dakota Tourism Director Sara

Otte Coleman on latest research, trends and

important industry topics.

1:30-2:30 p.m. Break-Out Sessions

1) The Velvet Rope: Where

the Good People Work –

Fred Schafer

Your employees are your brand ambassadors.

Learn how to attract, and keep, great people.

2) Future Outlook of the

ND International

Program with Rocky

Mountain International –

Mathias Jung

North Dakota is now a full partner with Rocky

Mountain International. Learn more about the

work of this Real America program, the strength

of the international market and the outlook for

future impacts and trends.

3) Working with the

Department of

Transportation – Bennet

Kubischta

This session will cover the topic of directional

highway signage and the resources available for

tourism businesses.

2:30-2:45 p.m. Break with Exhibitors

Page 3: Agenda 2014 North Dakota Travel Industry Conference … – 2014 North Dakota Travel Industry ... Online Presence Reputation Management is no longer a luxury, ... Maintaining a positive

2:45-3:45 p.m. General Session – Fred

Schafer

Striking Back at

Mediocrity!

Performance improvement expert Fred Schafer

challenges listeners to Perform Better, Live

Stronger and Dream Bigger.

4-5 p.m. Information Session –

Legendary Experiences for

Travelers: Foodie Travel

Learn about the growing trend in food, beer and

wine tourism with Fargo Brewery Co-Founder

Aaron Hill, Red Trail Vineyard Owner Rod

Hogen, and Mezzaluna Chef Eric Watson

Moderated by Beth Kaylor, food blogger of

Rhubarb & Venison

Evening Dine Around Continue your networking while experiencing fun

Fargo dining! Dine-Around themes and

reservations being made by the Fargo-Moorhead

CVB

9 p.m. Premiere of the FX

Original Series FARGO

The Fargo-Moorhead CVB is hosting a premiere

party at the Fargo Theatre

Wednesday, April 16

Time Topic Description

8 a.m.-12:30 p.m. Exhibits Open

7:45-8:30 a.m. Breakfast with Exhibitors

8:30-9:30 a.m. General Session – TBD

9:30-10:30 a.m. Legislative Panel What’s Tourism’s Role in North Dakota’s

Future?

Join this discussion and Q&A with Senators Al

Carlson and George Sinner and Representative

Tim Mathern

Moderated by FMCVB President Charley

Johnson

10:30-10:45 a.m. Break with Exhibitors

10:45-11:30 a.m. Information Session –

Steven Paganelli of

TripAdvisor

Getting the Most Out of TripAdvisor and Your

Online Presence Reputation Management is no longer a luxury,

it’s a critical sales & marketing strategy essential

to maintaining and enhancing your brand and

driving revenues. In this session, you’ll learn how

to access the 85 million monthly travelers using

TripAdvisor with topics, Q&A and site

Page 4: Agenda 2014 North Dakota Travel Industry Conference … – 2014 North Dakota Travel Industry ... Online Presence Reputation Management is no longer a luxury, ... Maintaining a positive

demonstrations focused on the following:

Enhancing your TripAdvisor presence and

increasing direct booking traffic

Accessing free tools and data through the

Management Center

Maintaining a positive online reputation

Implementing strategies to garner more

reviews

11:45 a.m.-12:30

a.m.

Break-Out Sessions

1) Advertising in the Digital

World

Learn about digital advertising on both the

local/regional and national/international scale

Presenters are Digital Accounts Manager Chad

Jacobson, Forum Communications and General

Manager for Tourism Sylvia Weiler, Sojern

Moderated by Heather LeMoine

2) Business 101 in Tourism Get your business questions answered by the

experts

Presenters are Kenan Bullinger, ND Dept. of

Health; Nathan Bergman, ND Tax Dept. and Al

Jaeger, ND Secretary of State

Moderated by Dean Ihla

3) Historical Sites &

Museums

Get People Through Your Doors

Presenters include Eric Holland and Diane

Rogness, ND State Historical Society

12:15-1:30 p.m. Governor’s Awards

Luncheon honoring

Leaders in Travel and

Tourism