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  • Agenda 2014 North Dakota Travel Industry Conference

    April 14-16, 2014

    Hilton Garden Inn, Fargo, ND

    Monday, April 14

    Time Topic Description

    9 a.m.-5 p.m. Tourism Development


    Network and learn about tourism business

    development. Growing Tourism in a Growing

    North Dakota

    3-4 p.m. Destination Marketing

    Association North Dakota

    (DMAND) Meeting

    4-5 p.m. Tourism Alliance

    Partnership (TAP) Meeting

    4-6 p.m. Registration and Exhibitor

    Set Up

    6-10 p.m. Opening Event and Social

    with Legislative Reception

    Meet and reconnect with North Dakotas tourism

    marketers and business leaders! Featuring live

    entertainment by North Dakota artist Jessie

    Veeder of Watford City

    Tuesday, April 15 WEAR YOUR LOGO DAY

    Time Topic Description

    8:30 a.m.-5 p.m. Exhibits Open

    8:30-9:15 a.m. Breakfast Buffet with


    9:15-9:30 a.m. Welcome DMAND President Sandy Dobmeier, Fargo Host

    Charley Johnson and Fargo Mayor Dennis

    Walaker welcome attendees to the annual Travel

    Industry Conference

    9:30-10:30 a.m. General Session Kelly


    How to market to people

    who are not like you: The

    New Market


    Our marketing environment has become more

    complex and consumers are more sophisticated.

    Diversity is the new norm. In this session youll

    learn about:

    The hottest new market segments and how theyre shaping culture

    Key emotional drivers for important target segments

    Which group represents the largest opportunity for your business

    Strategies and tactics for identifying high-potential prospects

  • 10:30-11 a.m. Break with Exhibitors

    11 a.m.-12 p.m. Break-Out Sessions

    1) Changing Demographics

    & How it Affects your

    Business Kelly


    Now, more than ever, it's imperative you

    understand the changing demographics of

    communities and groups you serve. This

    presentation will focus on how to leverage

    business opportunities from changing

    demographics and guide you in learning how

    these changes will affect your institution, today

    and tomorrow.

    2) Metrics Matter Panel

    What kind of visitor data are you tracking and

    how are you using it? Hear from three leaders in

    North Dakotas industry on their methods.

    Reid Katzung, General Manager of Raging

    Rivers Waterpark, Mandan Park District; Randy

    Hatzenbuhler, President of the Theodore

    Roosevelt Medora Foundation; and Mark

    Knutson, Director of the Fargo Marathon

    3) Stop Selling to Me and Work with Me! Daphne


    Learn partnering techniques and take your

    convention sales to a more effective level.

    12:15-1:15 p.m. Tourism Industry Update

    & Luncheon

    Hear from North Dakota Tourism Director Sara

    Otte Coleman on latest research, trends and

    important industry topics.

    1:30-2:30 p.m. Break-Out Sessions

    1) The Velvet Rope: Where the Good People Work

    Fred Schafer

    Your employees are your brand ambassadors.

    Learn how to attract, and keep, great people.

    2) Future Outlook of the

    ND International

    Program with Rocky

    Mountain International

    Mathias Jung

    North Dakota is now a full partner with Rocky

    Mountain International. Learn more about the

    work of this Real America program, the strength

    of the international market and the outlook for

    future impacts and trends.

    3) Working with the

    Department of

    Transportation Bennet


    This session will cover the topic of directional

    highway signage and the resources available for

    tourism businesses.

    2:30-2:45 p.m. Break with Exhibitors

  • 2:45-3:45 p.m. General Session Fred


    Striking Back at


    Performance improvement expert Fred Schafer

    challenges listeners to Perform Better, Live

    Stronger and Dream Bigger.

    4-5 p.m. Information Session

    Legendary Experiences for

    Travelers: Foodie Travel

    Learn about the growing trend in food, beer and

    wine tourism with Fargo Brewery Co-Founder

    Aaron Hill, Red Trail Vineyard Owner Rod

    Hogen, and Mezzaluna Chef Eric Watson

    Moderated by Beth Kaylor, food blogger of

    Rhubarb & Venison

    Evening Dine Around Continue your networking while experiencing fun

    Fargo dining! Dine-Around themes and

    reservations being made by the Fargo-Moorhead


    9 p.m. Premiere of the FX

    Original Series FARGO

    The Fargo-Moorhead CVB is hosting a premiere

    party at the Fargo Theatre

    Wednesday, April 16

    Time Topic Description

    8 a.m.-12:30 p.m. Exhibits Open

    7:45-8:30 a.m. Breakfast with Exhibitors

    8:30-9:30 a.m. General Session TBD

    9:30-10:30 a.m. Legislative Panel Whats Tourisms Role in North Dakotas


    Join this discussion and Q&A with Senators Al

    Carlson and George Sinner and Representative

    Tim Mathern

    Moderated by FMCVB President Charley


    10:30-10:45 a.m. Break with Exhibitors

    10:45-11:30 a.m. Information Session

    Steven Paganelli of


    Getting the Most Out of TripAdvisor and Your

    Online Presence Reputation Management is no longer a luxury,

    its a critical sales & marketing strategy essential

    to maintaining and enhancing your brand and

    driving revenues. In this session, youll learn how

    to access the 85 million monthly travelers using

    TripAdvisor with topics, Q&A and site

  • demonstrations focused on the following:

    Enhancing your TripAdvisor presence and increasing direct booking traffic

    Accessing free tools and data through the Management Center

    Maintaining a positive online reputation

    Implementing strategies to garner more reviews

    11:45 a.m.-12:30


    Break-Out Sessions

    1) Advertising in the Digital


    Learn about digital advertising on both the

    local/regional and national/international scale

    Presenters are Digital Accounts Manager Chad

    Jacobson, Forum Communications and General

    Manager for Tourism Sylvia Weiler, Sojern

    Moderated by Heather LeMoine

    2) Business 101 in Tourism Get your business questions answered by the


    Presenters are Kenan Bullinger, ND Dept. of

    Health; Nathan Bergman, ND Tax Dept. and Al

    Jaeger, ND Secretary of State

    Moderated by Dean Ihla

    3) Historical Sites &


    Get People Through Your Doors

    Presenters include Eric Holland and Diane

    Rogness, ND State Historical Society

    12:15-1:30 p.m. Governors Awards

    Luncheon honoring

    Leaders in Travel and