agenda 2014 north dakota travel industry conference … – 2014 north dakota travel industry ......
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Agenda – 2014 North Dakota Travel Industry Conference
April 14-16, 2014
Hilton Garden Inn, Fargo, ND
Monday, April 14
Time Topic Description
9 a.m.-5 p.m. Tourism Development
Workshop
Network and learn about tourism business
development. “Growing Tourism in a Growing
North Dakota”
3-4 p.m. Destination Marketing
Association North Dakota
(DMAND) Meeting
4-5 p.m. Tourism Alliance
Partnership (TAP) Meeting
4-6 p.m. Registration and Exhibitor
Set Up
6-10 p.m. Opening Event and Social
with Legislative Reception
Meet and reconnect with North Dakota’s tourism
marketers and business leaders! Featuring live
entertainment by North Dakota artist Jessie
Veeder of Watford City
Tuesday, April 15 – WEAR YOUR LOGO DAY
Time Topic Description
8:30 a.m.-5 p.m. Exhibits Open
8:30-9:15 a.m. Breakfast Buffet with
Exhibitors
9:15-9:30 a.m. Welcome DMAND President Sandy Dobmeier, Fargo Host
Charley Johnson and Fargo Mayor Dennis
Walaker welcome attendees to the annual Travel
Industry Conference
9:30-10:30 a.m. General Session – Kelly
McDonald
How to market to people
who are not like you: The
New Market
Segmentation
Our marketing environment has become more
complex and consumers are more sophisticated.
Diversity is the new norm. In this session you’ll
learn about:
The hottest new market segments and how
they’re shaping culture
Key emotional drivers for important target
segments
Which group represents the largest
opportunity for your business
Strategies and tactics for identifying high-
potential prospects
10:30-11 a.m. Break with Exhibitors
11 a.m.-12 p.m. Break-Out Sessions
1) Changing Demographics
& How it Affects your
Business – Kelly
McDonald
Now, more than ever, it's imperative you
understand the changing demographics of
communities and groups you serve. This
presentation will focus on how to leverage
business opportunities from changing
demographics and guide you in learning how
these changes will affect your institution, today
and tomorrow.
2) Metrics Matter Panel –
What kind of visitor data are you tracking and
how are you using it? Hear from three leaders in
North Dakota’s industry on their methods.
Reid Katzung, General Manager of Raging
Rivers Waterpark, Mandan Park District; Randy
Hatzenbuhler, President of the Theodore
Roosevelt Medora Foundation; and Mark
Knutson, Director of the Fargo Marathon
3) Stop Selling to Me and
Work with Me! – Daphne
Meyers
Learn partnering techniques and take your
convention sales to a more effective level.
12:15-1:15 p.m. Tourism Industry Update
& Luncheon
Hear from North Dakota Tourism Director Sara
Otte Coleman on latest research, trends and
important industry topics.
1:30-2:30 p.m. Break-Out Sessions
1) The Velvet Rope: Where
the Good People Work –
Fred Schafer
Your employees are your brand ambassadors.
Learn how to attract, and keep, great people.
2) Future Outlook of the
ND International
Program with Rocky
Mountain International –
Mathias Jung
North Dakota is now a full partner with Rocky
Mountain International. Learn more about the
work of this Real America program, the strength
of the international market and the outlook for
future impacts and trends.
3) Working with the
Department of
Transportation – Bennet
Kubischta
This session will cover the topic of directional
highway signage and the resources available for
tourism businesses.
2:30-2:45 p.m. Break with Exhibitors
2:45-3:45 p.m. General Session – Fred
Schafer
Striking Back at
Mediocrity!
Performance improvement expert Fred Schafer
challenges listeners to Perform Better, Live
Stronger and Dream Bigger.
4-5 p.m. Information Session –
Legendary Experiences for
Travelers: Foodie Travel
Learn about the growing trend in food, beer and
wine tourism with Fargo Brewery Co-Founder
Aaron Hill, Red Trail Vineyard Owner Rod
Hogen, and Mezzaluna Chef Eric Watson
Moderated by Beth Kaylor, food blogger of
Rhubarb & Venison
Evening Dine Around Continue your networking while experiencing fun
Fargo dining! Dine-Around themes and
reservations being made by the Fargo-Moorhead
CVB
9 p.m. Premiere of the FX
Original Series FARGO
The Fargo-Moorhead CVB is hosting a premiere
party at the Fargo Theatre
Wednesday, April 16
Time Topic Description
8 a.m.-12:30 p.m. Exhibits Open
7:45-8:30 a.m. Breakfast with Exhibitors
8:30-9:30 a.m. General Session – TBD
9:30-10:30 a.m. Legislative Panel What’s Tourism’s Role in North Dakota’s
Future?
Join this discussion and Q&A with Senators Al
Carlson and George Sinner and Representative
Tim Mathern
Moderated by FMCVB President Charley
Johnson
10:30-10:45 a.m. Break with Exhibitors
10:45-11:30 a.m. Information Session –
Steven Paganelli of
TripAdvisor
Getting the Most Out of TripAdvisor and Your
Online Presence Reputation Management is no longer a luxury,
it’s a critical sales & marketing strategy essential
to maintaining and enhancing your brand and
driving revenues. In this session, you’ll learn how
to access the 85 million monthly travelers using
TripAdvisor with topics, Q&A and site
demonstrations focused on the following:
Enhancing your TripAdvisor presence and
increasing direct booking traffic
Accessing free tools and data through the
Management Center
Maintaining a positive online reputation
Implementing strategies to garner more
reviews
11:45 a.m.-12:30
a.m.
Break-Out Sessions
1) Advertising in the Digital
World
Learn about digital advertising on both the
local/regional and national/international scale
Presenters are Digital Accounts Manager Chad
Jacobson, Forum Communications and General
Manager for Tourism Sylvia Weiler, Sojern
Moderated by Heather LeMoine
2) Business 101 in Tourism Get your business questions answered by the
experts
Presenters are Kenan Bullinger, ND Dept. of
Health; Nathan Bergman, ND Tax Dept. and Al
Jaeger, ND Secretary of State
Moderated by Dean Ihla
3) Historical Sites &
Museums
Get People Through Your Doors
Presenters include Eric Holland and Diane
Rogness, ND State Historical Society
12:15-1:30 p.m. Governor’s Awards
Luncheon honoring
Leaders in Travel and
Tourism