agencyea - experiential & event marketing look book
DESCRIPTION
There’s an easy way to define our work: we CAPTIVATE your audience, CULTIVATE your message and ELEVATE your brand. While the description is simple, what we do is much bigger. Because it’s one thing to talk about big ideas, it’s another to make them happen. We have the talent and experience to handle projects of any size, anywhere in the world. Whatever the message, we help you connect with audiences in ways you’ve never imagined.TRANSCRIPT
look
WINTER 2013book
AgencyEA is an experiential marketing agency with a passion for pushing creative boundaries. We are designers of experiences and architects of ideas, taking brands from passive presence to active engagement.
designtheeXperience
There’s an easy way to define
our work: we captivate your
audience, cultivate your mes-
sage and elevate your brand.
While the description is simple,
what we do is much bigger.
It’s one thing to talk about big
ideas; it’s another to make them
happen. We have the talent and
experience to handle projects of
any size, anywhere in the world.
Whatever the message, we help
you connect with audiences in
ways you’ve never imagined.
cultivateelevate
captivate
What We do
EA is fortunate to work with some of the Biggest Brands. We are most proud of the partnerships we continue to develop. These relationships offer an opportunity to grow and evolve with our clients in a way that creates synergistic thinking.
Who We Partner With
We are a multi-disciplinary
team, fueled by a passion
for bold creative work and com-
mitted to developing the best
marketing strategies.
We know that even the most
creative idea won’t succeed if
it isn’t well managed. Logistics,
implementation and execution
are just as important as a
brilliant concept.
Our effort to merge creative
passion with practical application
is both our philosophy and who
we are: creatively fueled,
logistically driven.
Creatively Fueled, Logistically Driven
the agencyea process
understanding the client
designing the strategy
creating the eXperience
Measuring success
A Team Built for You
At EA, we are many things,
all defined by the uniQue
personalities and expertise
of our client-focused crew.
Writers, designers, architects and
brand experts work alongside
producers, stage managers, A/V
specialists and account managers
to envision and execute
aMpliFied eXperiences.
From the moment of inception for
a unique idea, plan or perspective,
EA is your strategic partner. Our
full-service agency model allows
us to approach each project with
a comprehensive understanding
of your goals and objectives.
Working as an extension of your
team, we create a platform for
soMething incredible.
It is a process designed to keep
clients at the core of our focus.
BUSINESSDEVELOPMENT CLIENT
Think Bigger + Act Bolder
The experiences we create help
our clients exchange ideas,
encourage discussion and inspire
action with their most valued
audiences. While each opportunity
is unique, our stories speak to our
ability to study a situation, define
the challenge and offer the best
solution.
Through some of our clients,
we offer a glimpse into the
experiences we create.
clientstories
the
coMpanyboeing
+
conceptualiZed a powerful
and inspiring reveal for the
new 747-8 Intercontinental
commercial aircraft to 10,000 key
stakeholders, VIPs and media,
as the must-have airplane for
global operators.
+
designed event concept
and graphics. Managed
logistics, video production, onsite
staffing, vendor management
and entertainment.
+
produced an emotional surprise
by using an enormous 61 by 225
foot kabuki drape to unveil the
largest commercial aircraft in the
U.S. and the longest passenger
aircraft in the world.
+
generated international buzz
in the airline industry, as well as
media coverage in outlets such
as MSNBC, The Today Show, USA
Today, the Wall Street Journal and
the Chicago Tribune.
citytarget
+
created and produced a
series of experiential activations
to generate consumer excitement
around the opening of Chicago’s
flagship CityTarget and to sustain
buzz around the store.
+
developed a campaign that
included a custom branded
pop-up coffee shop in Chicago’s
Riverside Plaza, alfresco spinning
classes at Chicago’s Millennium
Park, and a Target Bull’s-eye
shaped pop-up shop at North
Avenue Beach.
+
The grand opening event
Featured the renowned
Chicago Bucket Boys who
performed on CityTarget-branded
buckets, destination bars themed
like Chicago El stops, and a
photo booth with the infamous
Target dog.
+
reached thousands of
consumers, generated national
media coverage and sparked
conversation on social media
through the extensive, two-
month campaign.
aMeripriseFinancial
+
conceptualiZed and produced all elements of
the Ameriprise Financial 2012
National Conference, the
company’s largest and most
significant series of events.
+
Added a fresh and dynamic
perspective to the traditional
business session format by
creating an environment
that integrated technologies
and performance elements to
engage attendees throughout
the experience.
+
delivered an unforgettable
Welcome Event on downtown
Denver’s historic Larimer Square,
an outdoor street festival that
featured more than 10 musical
acts, three separate stages and
local food trucks.
+
The untraditional masked ball
Theme Party featured a live DJ
suspended from the ceiling in a
crystal chandelier, masked dance
groups, a wind-up ballerina, stilt
walkers, and an elevated birdcage
with aerialists.
+
created a farewell event at
Denver’s renowned Red Rocks
Amphitheater that fostered fun,
celebrated success and closed
the Conference on a high note
with an unforgettable, exclusive
performance from American Idol
winner Kelly Clarkson.
obaMaFor aMerica
+
In 2007, partnered with Obama
for America staff to produce a
MeMorable and proFitable
political Fundraiser for the
then-Senator at Oprah Winfrey’s
private estate in California.
+
Managed the vip guest list,
hotel blocks, transportation,
staffing, set-up, custom marketing
materials, catering design and
the concert production of musical
artist Stevie Wonder and his band.
+
Partnered with Obama re-
election campaign again in 2011
to conceptualize and produce
the President’s 50th birthday
celebration Fundraiser for
more than 1,700 guests at the
Aragon Ballroom in Chicago.
+
Coordinated all elements of
the event, which included
performances from Chicago
natives JenniFer hudson,
herbie hancock and the
band ok go.
+
The events raised More than
$3 Million each.
Mcdonald’s
+
produced a surprise, pop-up
beach party to promote the new
McCafé Mango Pineapple Real
Fruit Smoothie.
+
Managed event concept,
site selection, logistics, video
production and editing as
well as choreography and
artistic direction.
+
Actors and dancers engaged
the public croWd at a
high-traffic lunchtime location
with beach party games, a live
steel drum band and product
sampling, resulting in a dynamic
experience for unsuspecting
consumers.
+
Engaged consumers online with
the edited viral video on
YouTube and Facebook.
lurie
hospitalchildren’s
+
supported Lurie Children’s
Hospital in all event strategy
and execution since 2008 when
the foundation announced
its ambitious Heroes For Life
campaign and set out to open
a new, state-of-the-art children’s
hospital in downtown Chicago.
+
Selected in 2011 to handle
production, design and
ManageMent for the new
building’s opening events, which
included public and private tours,
dedications, a ribbon cutting, a
5K run/walk and a formal gala.
+
The celebrity-packed benefit
featuring headliners Sarah
Jessica Parker and Harry
Connick Jr. raised $5.2 million
toward the hospital’s $600
million Fundraising goal.
+
A community open house at
the new building, preceded by a
5K run/walk, opened Lurie’s doors
to the public and welcomed its
new neighbors into the facility for
the first time.
generalelectric
+
developed a deep
understanding of the GE
culture and brand, working as
an extension of their team
since 2007.
+
launched GE healthcare
products and their ambitious
initiative, healthymagination, to
promote healthcare solutions and
inspire discussion with thought
leaders, customers, employees,
VIPs and media.
+
built synergistic and targeted
events in Washington, DC,
Honolulu, Stockholm and Toronto
to engage GE’s key stakeholders.
+
introduced GE Healthcare’s
new MRI machine, Wide Bore,
to lead customer prospects.
Created interactive experiences
and educational tours of the new
machine, exceeding sales goals
by 140 percent.
topshop
+
Supported the grand opening
of TopShop’s second location in
the United States with an outdoor
fashion show, live entertainment
and celebrity appearances.
+
Handled all security, logistics
and perMitting with the City
of Chicago to ensure a safe and
secure environment.
+
Produced a vip dinner at
Chicago hot spot Paris Club
the night preceding the
grand opening.
+
Conceptualized and produced
the buZZ-generating topshop
truck which traveled to various
high-traffic locations in Chicago,
including Lollapallooza, prior to
the grand opening.
World
athensoF
+
created a complete experiential
environment to promote tourism
for the City of Athens with just six
weeks lead time.
+
designed and built an
interactive stratosphere globe
to make guests feel as if they
were walking through the streets
of Athens.
+
Brought the “World of Athens”
to high-traFFic hot spots in
London, Paris, Berlin, New York
City and Chicago.
+
Guests saMpled the tastes,
sounds and sights of Athens from
Greek dancing teams and DJs
to branded Adirondack chairs
and a fully functioning Kafeneio
(Greek café).
oprah
+
productions
WinFrey
harpo
+
Showcased Australia as a premier
tourism destination to the 40
Million vieWers of The Oprah
Winfrey Show by creating
uniQue eXperiences for 302
fans during the 10-day Oprah’s
Ultimate Australian Adventure.
+
Bookings to Australia increased
by almost 10 percent, while the
value of hotel reservations went
up by 13.6 percent. Tourism
Australia stated the value of
Media coverage alone was
worth more than AUD $17 million.
+
conceptualiZed and created
a custom “Trip of a Lifetime”
two-week Mediterranean cruise
that traveled to Barcelona, Rome,
Sicily, Athens, Santorini, Istanbul,
Ephesus (Izmir) and Valletta.
+
engaged 1,700 eMployees
at every point of interaction, from
pre-trip preparation meetings to
an interactive registration website
to a custom social media photo-
sharing portal.
311 W WaLTON STCHICAGO, IL 60610
TEL: 312.879.0186 (9)52FaX: 312.879.0187 WWW.AGENCYEa.COM