Agency + Publisher

A Modern Love Story

This is the United States.

This is how New Yorkers see the United States.

This is not a brand’s digital presence.

This is a brand’s digital presence.

READING WATCHING VIEWING LISTENING CHECKING SNACKING SCANNING MONITOR-ING SEARCHING CLICKING LINKING SHARING LIKING RECOMMENDING COMMENTING VOT-ING READING WATCHING VIEWING LISTEN-ING CHECKING SNACKING SCANNING MON-ITORING SEARCHING CLICKING LINKING SHARING LIKING RECOMMENDING COMMENT-ING VOTING READING WATCHING VIEWING

Source: “Checking, Sharing, Clicking and Linking - Changing patterns of news use between

2004 and 2014.” Routledge: Taylor & Francis Group.

Not one message, but

many points of connection

across email, social,

and search.

Today:

3 questions your readers ask, and how we

can answer them together.

1.What is everybody talking

about?

Help me understand what I can with the time that I have.

2014's most talked-about media startups aren't distinguished by the what, but the how. – Alexis Madrigal, Senior Editor, The Atlantic“

2.How can I dig deeper?

Help me wrap my arms around my world.

3.Where can I jump in?

Help me navigate my passions & projects.

Commerce

Houzz

The Atlantic

Content Community

In Summary: Help your readers to

1. Understand their times

2. Embrace their world

3. Act on their passions

Thank YouJean Ellen Cowgill

President of Atlantic Media Strategies@JECowgill / @AMStrategy

jcowgill@atlanticmedia.com