#agdc presentation
DESCRIPTION
Presentation for the Annual Giving Directors Conference on March 6, 2013.TRANSCRIPT
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New Kind Nation Hahn, Director of Engagement
March 6, 2013
Universities in the social era
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Key New Kind Facts
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Key New Kind Facts
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SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
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YOU ARE
The Annual Giving Director’s Consortium
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
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YOU ARE
The Annual Giving Director’s Consortium
TODAY WE’LL DISCUSS HOW TO
Discuss how to drive awareness in the social era
Feel free to tweet: #AGDC / @nationhahn
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
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OUR GOAL FOR TODAY
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OUR GOAL FOR TODAY
Discuss the best way to use social media
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OUR GOAL FOR TODAY
Discuss the best way to use social media
so your University can thrive in the social era
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We live in the social era
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We live in the social era
where groups of people can make the most
impact.Tuesday, March 5, 13
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the first internet revolution — access
people find choice
INFORMATION
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INFORMATION
INFORMATIONINFORMATION
INFORMATION
the second internet revolution — create
people find a voice
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today’s internet revolution — connect
people find each other
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In the social era —
social media is a branding tool
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people use technology to make
In the social era —
social media is a branding tool
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people use technology to make human connections
In the social era —
social media is a branding tool
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people use technology to make human connections
people work with each other
In the social era —
social media is a branding tool
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people use technology to make human connections
people work with each otherwhen they share a common passion
In the social era —
social media is a branding tool
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people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to
In the social era —
social media is a branding tool
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people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to amplify their message
In the social era —
social media is a branding tool
Tuesday, March 5, 13
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people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to amplify their message
people share information
In the social era —
social media is a branding tool
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people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to amplify their message
people share informationto hold institutions accountable
In the social era —
social media is a branding tool
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WE’RE AWESOME!
you suck
you suck
you suck
you suck
you suck
you suckyou suckyou suck
you suckyou suckyou suckyou suckyou suckyou suck
you suck you suck
you suck
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We asked people about youTuesday, March 5, 13
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SyracuseTuesday, March 5, 13
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SyracuseTuesday, March 5, 13
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How can you use social media?Tuesday, March 5, 13
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Social media isAN ARCHITECTURE OF PARTICIPATION
‣ Conversation‣ Connection‣ Relevance‣ Storytelling‣ Brand as reputation‣ Human‣ An invitation to connect
Social media is notTRADITIONAL COMMUNICATIONS
‣ “Just” social‣ One-way communication‣ A fad‣ Busy work‣ Private‣ In a vacuum‣ Dry‣ Young
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Discover Create Connect
How can you use social media?
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Discover
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
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Who is your community?
‣ What value can you provide to each other?‣ How do you and your community relate to one
other? How do you engage in other words?
What is your brand?
‣ How does that brand look, act, and feel?‣ What can you celebrate?
Discover
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Kate SpadeTuesday, March 5, 13
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Kate Spade
Text
Kate SpadeTuesday, March 5, 13
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Create
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
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Craft your message
‣ Build a narrative around your brand and mission
Build a presence
‣ Use an editorial calendar for consistent updates‣ Tailor content to suit each platform’s culture
Tell stories
‣ Use multimedia‣ Share your stories and stories from the community‣ Tie each story to your brand message
Create
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Suggested platforms
‣ Facebook — visual, human, holistic storytelling‣ Twitter — real-time updates, news and advice‣ LinkedIn — professional connections, share value‣ Tumblr — visual storytelling‣ Instagram — powerful images (connect to Facebook)‣ Email — content digests, invitation to connect
Create
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Kate SpadeJ. CrewTuesday, March 5, 13
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Kate SpadeJ. CrewTuesday, March 5, 13
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Kate SpadeJ. CrewTuesday, March 5, 13
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Connect
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
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Start conversations
‣ Share content that invites conversation‣ Ask your community for opinions, ideas, and stories‣ Listen and respond to your community
Amplify impact
‣ Be a microphone for the community’s successes‣ Create community heroes‣ Act as a catalyst for change
Learn, adjust, and repeat
‣ Note what works and what doesn’t‣ Take feedback into account
Connect
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Cory Booker MAYOR OF NEWARK, NEW JERSEYSOURCE https://twitter.com/CoryBooker
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SOURCE source
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SOURCE source
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> Who is your community?
> What is your brand?
> Craft your message
> Build your presence
> Tell stories
> Use the right platforms
> Start conversations
> Amplify impact
> Learn, adjust and repeat
How can you use social media?
Discover Create Connect
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OUR GOAL FOR TODAY
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OUR GOAL FOR TODAY
Discuss the best way to use social media in annual giving
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OUR GOAL FOR TODAY
Discuss the best way to use social media in annual giving
so your organizations and our state can thrive in the social era
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Nation HahnDirector of Engagement@nationhahn
Thank you!
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