Synopsis for Detailed Project Report (DPR)

Submitted by Mohit Singhania

1) What is the value proposition of the business?Delivering high quality scented Agarbatti with organic perfume

2) Business ideaManufacturing of high quality scented agarbatti.

3) LocationSalem, Tamil Nadu

4) Sector FMCG

5) Problem identification : Identifying the Critical customer problemThe industry is a very huge demand and very less of good product manufacturers.

6) ProductScented Agarbatti

7) How to implement it? Methodology/ Planning of work? Set up the manufacturing unit in order to attain the desired quality Initially, manufacturing the product for the currently established brands Later on, we would like to create our Brand and sell direct to the user.

8) Why you can do it?High demand of the product in the industry and a family past experience in the field.

9) Who are the competitors and how you can defend?There are not many large scale manufacturers currently in the industry, Some of the existing players are

Cycle Agarbatti Agarwal Industries Shubam Agarbatti

10) Future scope of the product.India being a spiritual country has a lot of demand for the product. While we manufacture for the established brands we would also like to create our own Brand and also explore other markets internationally.

11) Scalability of the business.After creating good quality product and establishing the name in the industry we would like to create the brand of our product at a PAN India level and also later on enter into other emerging markets.