after work network
DESCRIPTION
This presentation was given at the After Work Network event in South Bend, IN. It was a great discussion on the importance of Social Media.TRANSCRIPT
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Social MediaWhat’s in it for You?
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 18, 2010
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Print Radio TV Internet
12%16%
31%28%
26%
9%
39%
13%
Media Time Spent vs. Ad Spend
Time Spent Ad Spend
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WHO IS USING SOCIAL MEDIA?Social Demographics
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by g
ende
r
56% 55% 45% 51%
44% 45% 55% 49%
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by age
18-29 30-49 50-64 65+
86%
61%
47%
26%
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by age0 - 17
18 - 34
35 - 49
50+
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By In
com
e$104,000
$78,000
$58,000$44,000
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TWITTERSocial Demographics
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1.8 Million new accounts per day
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Lady Gaga has the most followers with 7,119,459
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24% of Twitter users have 0 followers
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19% have at least 10 followers
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36% of Twitter followers have more following them than they follow
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97% of Twitter users have less than 100 followers
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81% of Twitter users are following less than 100 people
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41% of Twitter users haven't tweeted since they opened their account
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FACEBOOKSocial Demographics
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500 Million Users World-Wide
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Approximately 250,000,000 Log in daily
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Approximately 150,000,000 US Users
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2nd Most visited website in the world
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HAS 130 FRIENDSAverage User:
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SPENDS 46 MINUTES PER DAY ON FACEBOOK
Average User:
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CONNECTED TO 80 COMMUNITY PAGES, EVENTS AND GROUPS
Average User:
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CREATES 90 PIECES OF CONTENT EACH MONTH
Average User:
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YOUTUBESocial Demographics
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2,000,000,000 VIDEOS PER DAY WATCHED
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52% OF PEOPLE SHARE A VIDEO DAILY
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EVERY 00:01:00 = 35:00:00 OF VIDEO UPLOADED
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LINKEDINSocial Demographics
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80,000,000 MEMBERS
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40,000,000 MEMBERS OUTSIDE U.S.
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NEW MEMBER EVERY 00:00:01
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EXECUTIVES FROM ALL FORTUNE 500 COMPANIES ARE MEMBERS
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Case Studies
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Ramon DeLeon
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• Its not about your product or service; its about connecting with your customer
• Make deposits in the good will bank• Fight Social Media Fire with Social Media
Water• Don't get bogged down and measure
everything• Make each program your own• Learn to apologize really well
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Kirsten Watson
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• Created a strategic SEO plan• Created content strategy to cement them as a
valid resource to their clients and the industry• Developed a strategic blogging campaign• Sought out their clientele• Built creditability among online professional
groups• Built relationships on social networking sites• Created their own community for people who
work within the supply chain.
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• 2.7 times increase in website traffic• 3.2 times increase in conversion• 5.3 times increase in blog traffic• 6.0 times increase in registration of
community members
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Social MediaWhat’s in it for You?
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 18, 2010