after 33 years of work we just deserved it · tmi! (too much information) unlike image encoding,...
TRANSCRIPT
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After 33 years of work...
We just deserved it...
But we keep on going...
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About Kramer
A short recap
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A look into the history
I’ve founded the company in 1981, when there were hardly any
VCRs in the world and video was a dirty word…
The first product we developed was an image enhancer –
compensating for the quality loss in video tapes.
The machine was called the VS-2.
The image quality that this machine generated
made us known worldwide.
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Original Copy
Video in those days looked like this…
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This
machine, our
first product,
fixed the
generation
loss problem
and created a
wave of
excitement
world wide
A look into the history
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14 European
Magazines with
front cover stories!
Some headlines –
1983
A look into the historyA look into the history
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And the line started
growing –
Video, Audio, Sync
processors…
And then they
called us: “The signal masters”
Today we have over
1200 products…
A look into the historyA look into the history
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Dr. Kramer’s sons receiving on his behalf the Pioneer of AV Award in Orlando, Florida 2013
given by the Infocomm organization.
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Our headquarters are in Jerusalem
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Sales, support &
distribution offices
located in
25 countries
around the world
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Distribution Amplifiers
Switchers and Routers
Control Systems
Format and Standards Converters
Twisted Pair Solutions
Speciality AV Products
Scan Converters and Scalers
Cables and Connectors
Room Connectivity
Accessories and Rack Adaptors
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Training leader
Recognized as a leader in the
industry
Malissa Dillman of KUS, named
Infocomm’s 2013 Educator of the
Year (now have 2 on staff)
We have nearly 20 “educators” on
staff worldwide
Trained more than 2,500
customers in more than 100
sessions in over 20 countries in
2013
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Kramer UK Wins Manufacturer of
the Year 2013
3
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The way of technology:
Evolution and revolution
A short recap
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Tectonic plates and technology
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FUTURE VIEW (3 years ago):
All will be routed, switched, distributed,
converted via the IP network!
It will happen sooner than anyone of us
predicted, actually, it is already happening
Now!
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STREAMING – The way it goes
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TMI! (Too Much Information)
Unlike image encoding, video encoding is rarely done in lossless form
No storage medium has enough capacity to store a practical sized lossless video file:
• Lossless DVD video - 221 Mbps
• Compressed DVD video - 4 Mbps
• A 50:1 compression ratio!
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Compressed Video Standards
MPEG: Moving Pictures Expert Group
• The only international standard used for
broadcast quality TV and video
• Maintains near broadcast quality
• Includes several standards: MPEG 1,
MPEG 2, MPEG 4 (H.264) and H.265 is
coming in (doubles the compression).
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Toshiba (like many others) is moving quickly to adopt and integrate
HEVC (High Efficiency Video Coding) H.265 into their products.
Compressed Video Standards – the proof:
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After the passing away of:
Y/C
Component – analog and digital
Composite (almost – in most advanced areas)
VGA (analog PC graphics) that officially should die in
2015 – is quite dead already now...
Now comes an new story:
Some interesting news
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The Holy Grail SDI will be changed forever
(most probably will vanish...)
in a couple of years!
!
STREAMING
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Live content production nowadays is only SDI based
With new infrastructures and tools this will definitely be
changed to other, more appropriate formats
STREAMING
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How come?
A coaxial cable, used for SDI - is unidirectional, an IP
network cable is bidirectional.
Bidirectional means two streams can run in opposite
directions – video in one direction while video / control
and info maybe running in the opposite direction.
Speed? No problem!
STREAMING
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Network infrastructures reaching unimaginable data
rates of 30-80 Gb/S have been demonstrated already.
That means that for the broadcasters - only one
infrastructure will be needed – the IP network, on copper
or fiber.
Interesting, isn’t it?
STREAMING
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Neuron (Axon) Networked live media production
Neuron is a networked live media production system
based on the open standard AVB that runs on Ethernet.
It’s using today’s massive backbone speed of modern IT
based Ethernet equipment.
The proof is in the pudding...IBC 2013
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2
And the the digital cinema
4
8
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The visual data growth – a reminder
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A typical 35mm movie frame
Easily scanned into digital format
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The new standard that is used now
for Digital Cinema is called
4K (UHD)
2-4-8
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4K Projectors (4096 × 2160, 30,000 Lumens)
Who needs them?
2-4-8
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Typical uses for 4K displays
Digital Cinema theatres (30+ meter screens)
Multiple images on a large screen (multi viewers – Commercial)
Very high resolution images display (NASA, Satellite, medical.)
Surveillance
Industrial process control
2-4-8
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LG and 4K already at CES 2012
84-inch "ultra definition" (3840x2160)
2-4-8
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2-4-8: only two years later
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110” - getting bigger...
2-4-8: two years later
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OLED based!
Samsung touts 4K, 98-inch behemoth at IFA, Berlin
2-4-8: two years later
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LG with a 77 inch
OLED and
FLEXIBLE TV
CES 2014
2-4-8: two years later
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Panasonic’s OLED and Flexible 56”
(CES 2014)
2-4-8: two years later
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PROBLEM!
Content – is not really available for the public
Standards – is not finally set.
That’s Halting the train now!
2-4-8
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Sony's solution for 4K content is to sell a UHD media
player -- the 4K FMP-X1 - that allows viewers to
purchase content.
The media player retails for $699 and comes bundled
with 10 feature films and video shorts in 4K resolution.
That’s if you buy
A Sony TV...
Too expensive!
2-4-8
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So competition
stepped-in:
Nanotech’s
NUVOLA – a
$300 player:
Getting better!
2-4-8
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Frame rates:
24? 25? 30?
50/60? 120? 300?
All are viable options.
The roadmap for 4K standards hadn't been expected to
be in place until after 2020...but reality will force it to be
much earlier!
Standards?
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4K Support
The HDMI 1.4 specification added support for extremely
high video resolutions. However, HDMI 1.4 is NOT fast
enough for 4K/p60 connectivity!
So, HDMI 2.0 was recently launched:
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HDMI 2.0
New Features in HDMI 2.0:
Resolutions up to 4K@50/60 (2160p).
Up to 32 audio channels (multi-dimensional immersive audio
experience) and up to 1536kHz audio sample rate
Many more new features...
However, HDMI 2.0 is fast enough for 4K/p60 with 8‐bit color, but NOT fast
enough for 4K/p60 10‐bit color.
Here we go again...
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DisplayPort
DisplayPort 1.2 enables full 4K x 2K resolution, 3D
DP 1.2 supports 5.4 Gbps per lane, enough to make possible new displays
that require up to a whopping 21.6 Gbps, like 3D monitors that go beyond
full HD while maintaining a true 120Hz refresh rate.
Full 4K Support!
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So what’s new with it?
The new standard that entered the arena was
called
UHDTV or
Super Hi-Vision or
8K
Initiated by NHK Japan
2-4-8
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Super Hi-Vision eyes-on:
old news - London 2012 Olympics in 8k
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SHARP 8K – 85” LCD
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Number of pixels: 7,680 × 4,320 (33.2 megapixels)
Aspect ratio: 16:9
Viewing distance: 0.75 H
Viewing angle: 100°
Frame rate: 120 Hz progressive scan
Bit depth: 12-bit per channel
8K Specs
Basic data: Video
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Audio system: 22.2 surround sound (24 loudspeakers!)
Sampling rate: 48 kHz, 96 kHz
Bit length: 16, 21, 24
Number of channels: 24
Upper layer (above ear level): 9 channels
Middle layer (ear level): 10 channels
Lower layer (below ear level): 3 channels
Low frequency effects (sub woofers): 2 channels
8K Specs
Basic data: Audio
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The opening and the closing ceremonies of the Olympic
games and the 100m men’s final run were broadcasted
live from London to Tokyo.
The rumors claim that the 2018 FIFA world cup football
games and the 2020 (or even the 2016) Olympics will
be broadcasted live in 8K!
Already done in 8K:
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16K video is in development process now!
Expected to be demonstrated at 2020
Proposed resolutions: 15384 x 8640
That’s a whopping 132 MP screen!
Is 8K The last stop? Not at all...
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Other news...
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New technologies – Quantum Dots
The Math is very simple...
A quantum dot is a Nanocrystal made of semiconductor material that is small
enough to display quantum mechanical properties (resembling the de Broglie
Wave-Particle duality theory)
In simpler words – very tiny LEDs that their size dictates the color they are
emitting. Small ones emit blue, big one emits red (wavelength theory).
A back-illumination of blue LEDS enhances the other colors.
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New technologies – Quantum Dots (de Broglie)
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New technologies – Quantum Dots
In Practice:
QDs can be added
to LCD backplanes
as a film layer.
Use blue LEDs as
backlight and to
stimulate R,G colors
(LCM=Liquid Crystal
Module)
Built-in electric field
(BEF)
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New technologies – Quantum Dots
In Practice:
A comparison
between a QD (top
image) screen and a
regular screen.
The colors are richer
and much more
accurate.
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“800Mbps with light bulb WLAN – safe at last!”
“Earlier this year
researchers hit 500 Mbps
with white LEDs
Using a combination of
white, green, blue, and red,
the team ramped that up to
800Mbps, officially putting
Ethernet on notice,
everywhere in sight.”
An old slide presented 4 years ago...
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It’s called today Li-Fi
This light-based communication technology, which is
transmitted using light waves instead of existing radio
technology.
It’s today already running at 5 Gb/s...
The path via light needs only 15 percent of the energy
per byte – something that particularly benefits battery-
operated devices.
And now the Fraunhofer institute is behind it!
Li-Fi
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Who are they?
A German research institute with the Midas touch.
They invented the MP3
They invented Edge blending
They invented the mini projector with 5000 lumens
Fraunhofer?
A 5000 lumens projector without a lamp!
Most important - the rumors say
that they will finally launch it this
year and are working on a 4K
version!
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Being a prophet again...or just a lucky guess
4 years ago...
“Magnetic and Optical storage will fade away. They are not reliable
enough for long term storage.
Crystal lattice storage and Micro Flash storage will replace them.
The word PETABYTE (1000 Terabytes) will become popular.”
Multidimensional memories:
layering information in quartzData written to a glass “memory
crystal” could remain intact for a
million years, according to scientists
from the UK and the Netherlands who
have demonstrated the technology for
the first time.
Jul 17, 2013: 5D 'Superman memory crystal' heralds
unlimited lifetime data storage
(C) PhysicsWorld.com
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The new trend:
BYOD and Collaboration
Barco's V2D (Video-to-Data) encoders/decoders enable seamless, point-to-
point video, graphics and audio distribution, plus keyboard/mouse control -
all with low latency.
They ensure a high-quality collaborative experience in any network and for
any bandwidth allocation.
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BYOD and Collaboration
AMX - ENZO
Enzo is a device purposely designed for the collaboration space to easily
access content and documents stored on USB, on the web, or in the cloud.
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BYOD
Crestron’s AirMedia system
Present wirelessly using laptops and mobile devices.
With AirMedia™ anyone can walk into a room and wirelessly present
PowerPoint®, Excel®, Word and PDF documents, as well as photos, on the
room display from their personal iOS® or Android™ mobile device.
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Is this the optimal solution? Future will tell....
BYOD and Collaboration
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Content distribution
DISTRIBUTING CONTENT VIA THE INTERNET
Internet Media Delivery Formats
Watching content over the Internet is amazing, until it stops working.
Bandwidth availability, in particular, continues to be a major issue for all types
of content.
Fortunately, the industry is lining up behind a new standard - nicknamed
DASH - that helps servers adjust to the bandwidth available to them.
Faster wireless standards like 802.11ac (1Gb/s) and 802.11ad – nicknamed
Wi-Gig (6.75 Gb/s) promise to help carry increasing bandwidth all the way to
individual devices in the home
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Content distribution
Wi-gig can run on triple frequencies – 2.4GHz, 5GHz and 60GHz
Supporting all Wi-Fi variations including the fastest (so far)
802.11ad, however, the latter does not penetrate walls.
Worth watching...
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Multiple format devices
The new trend – One Box Does It All
We are eye-witnessing the evolution of the one-box-solution, shown today by
several companies. What are they really providing?
A multiple format I/O router, with or without scaling
An elaborated local and site controlling system
A complete A/V solution with audio processing (DSP) and amplification
A link to other devices – locally and remote.
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Multiple format devices
The questions re: One “Box” Solution
What will happen at the “day after”, when all will be routed by the network -
Will it still be needed?
When will the “day after” actually happen?
What will be needed at the “day after”?
Where will leave the manufacturers, the users, the industry?
?
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WHDI
Wireless Home Digital Interface
Three years ago I’ve mentioned the new standard for
uncompressed video wireless link – to well over 100ft,
mainly for home use.
Now, it is a reality and we are there too (KW-11).
Data rates – up to 3Gb/s (uncompressed 1080p).
Uses the 5GHz unlicensed band.
Latency – less than 1 mS.
The latest trends...and we are there
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WiHD
Wireless High Definition
60 GHz technology
30 ft. range in a room
Up to 15 live connections
of 1080p simultaneously
Silicon Image has chips
for this technology
Already implemented
....even in a laptop
Worth watching!
More new trends...
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LPD uses solid state lasers to excite phosphors that generate
high-resolution images very rapid response, no motion blur.
As lasers scan the surface, phosphors emit in the red, green &
blue colors with Lasers modulate by turning on & off for each
pixel to create an image.
New technologies: Laser phosphor display (LPD)
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NEW - Laser phosphor display (LPD)
© Prysm
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An example: Projectiondesign FL35 DLP LED
Projector
Resolution:
WQXGA (2560 x 1600)
Brightness:
1200 Lumens
Contrast:
8000:1
Life:
100,000 hours
(11.5 years of
continuous operation!)
LED Illumination – the conqueror
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From our point of view – not yet!
PT-102SN (Y/C DA) – 2013 was its best year ever!
VP-200K – we’ve sold over 65% of the peak sales
VP-211K – Similar behavior and numbers as VP-200K
VP-6XLN – the same level as in the last 3 years
VP-4x4K – 80% of last year
VM-80V (an old cow) sells 35% of it’s peak sales ever.
VM-2N (a very old cow) still sells 50% of it’s peak.
In average, analog still sells of most units ~ 35-40% of it’s peak.
NOT REALLY DEAD!
Do I recommend to push it now? NO – go for digital.
It’s just a reminder that the world has a huge inertia and there’s
still a vast market out there for analog!
Is Analog really dead ?
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Our solutions quest
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TRENDS: Kramer HDMI Vs. VGA Sales
HDMI
VGA
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DGKat™ Rocks (2011-2013)
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HDBaseT Range Extenders
HDBaseT Range Extenders 2011 vs. 2013
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DisplayPort Solutions
Display Port Products 2012 vs. 2013
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Typical examples of our technology:
A Digital Matrix Solution For Boardrooms
Multi-Interface Switcher of 6 Digital Video Inputs and 4
Analog Audio inputs in 19” 1U Design
A Perfect Fit for Setting Up the Best Boardroom
VS-62D, 6x2 DVI, DGKat & Audio Matrix Switcher
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The SID-X3N Commander
SID-X3N = SID-X1N with HDMI out
New Members joining the Award winning Step-in Family
Available at ISE 2014
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SID-X2N = SID-X1N over HDBaseT
New Members joining the Award winning Step-in Family
Available at ISE 2014
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PoE is becoming a Standard
PoE is becoming a standard in most of Kramer’s new
devices:
• Enables powering HDBaseT Receivers from remote
HDBaseT Transmitter
• We have a line of Matrix Switchers supporting PoE
that are coming shortly.
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HDBaseT Alliance Members
Contributor Members Adopter Members
Bel Stewart Connector
Crestron Electronics
Extron Electronics
Microsemi Corporation
Panduit Corporation
Pulse Electronics
Quantum Data
Silver Telecom, LTD
TE Connectivity
Transformative Engineering, Inc
ALTINEX
AMX
Atlona
Bang & Olfusen
CWIN Technology
Incorporation
Cypress Technology
Elka International
Gefen, LLC
Grandbeing Technology Co.,
Ltd.
Hank Electronics
Himax Technology Solutions
Intersil Corporation
Kordz
Kramer ElectronicsLastar, Inc
Legrand / Ortronics
MiniFrame, Ltd.
Nexus Technologies
Smart Home Engineering Corp
(SHE)
Structured Cables
Sure-Fire Electrical Corporation
TV One
Vaux Electronics
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Kramer HDBaseT in a typical Multi-Room Environment
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We continue our climb...
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All the way to the top!
Thank You!