afsm herbst event 2012 seerose, hallwilersee · market data - cloud computing europe total cloud...

www.equinix.com Equinix Confidential - © 2012 Equinix Inc.

Datacenter-Markt im Wandel

Presented by Marco Dottarelli, Managing Director

Presented on September 28, 2012

AFSM Herbst Event 2012

Seerose, Hallwilersee

www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 2

What is Cloud Computing?

Cloud computing refers to

the delivery of computing and

storage capacity as a service to a

heterogeneous community of end-

recipients….Cloud computing relies on

sharing of resources to achieve coherence

and economies of scale similar to a utility (like the

electricity grid) over a network (typically the Internet).

Source: Wikipedia

In short: The shift of IT from product to service

http://en.wikipedia.org/wiki/Computing

http://en.wikipedia.org/wiki/Computer_data_storage

http://en.wikipedia.org/wiki/Server_(computing)

http://en.wikipedia.org/wiki/Economies_of_scale

http://en.wikipedia.org/wiki/Utility_computing

http://en.wikipedia.org/wiki/Electrical_grid

http://en.wikipedia.org/wiki/Computer_network

http://en.wikipedia.org/wiki/Internet


“Product” to “Service”

(Generator) (Electricity)


Growth Drivers 2010-2015

Market Challenge

Growth brings challenge and

opportunities; implications

on application performance

Impact by 2015*

Mobile traffic:

• Three times faster than fixed

Video:

• >90% of consumer traffic

IP traffic:

• 7.3 petabytes or all movies

ever made every 5 minutes

Cloud**:

• 26.2% from 2010 to 2015

Globalization:

• Business IP traffic

• 2.9 exabytes/month in N.

America. 2.7 exabytes/month

in W. Europe.

Info Data managed by enterprise datacenters – 50X

Storage growing from 0.8 ZBs in 2009 to 35 ZBs in 2020 – 44x

Mobile Data Traffic – 26x

Servers worldwide growth – 10x

Video and real-time applications growth – 5x

IP traffic growth – 4x Source: Cisco VNI, June 2010, Gartner, 2009 & 2011, IDC 2011

26x

5x 4x

10x

by 2015

44x

50X


Top Key Drivers for ICT investments

Q: What are your challenges (pain points) in your company in the

next months?

(multiple answers possible, n=141 companies in Switzerland)

A: Top 3 answers

• Increase efficiency, optimization of business processes 70.9%

• Increased cost pressure 67.4%

• Agility, adopt IT to business changes 48.9%


Scaling Data Center Investment Requirement

Cost

Scaling Up (Legacy)

Scaling Out (Cloud)

Low

High

High Capacity


Market Data - Cloud Computing Europe

Total Cloud Services Market Forecast 2009-2013

Source: IDC

“We predict 2012 will be the year that the majority of CIOs start to employ the four pillars (cloud, mobile, social, and big data/analytics) to realize business innovation. Alignment still tops the personal agenda of the majority of CIOs. In order to build an intelligent enterprise, CIOs recognize the need for more business engagement and the adoption of integrated business services via the cloud.” IDC, December 2011


Outlook – adoption of cloud computing

How many companies

think about using

Cloud Computing in

Switzerland?

Source: MSM Research


Estimated cost savings through Cloud Computing

Source: MSM Research

No savings

< 5%

< 10%

< 15%

< 20%

> 20%

No feedback /

unclear / not

measurable

Research done by MSM –

answers from Swiss CIOs


Q: So what does this mean

for data centers?

A: Quite a lot, really


Criterias to be considered Shift in requirements

Yesterday

• Costs

• Infrastructure

• Security

• Location

Today (additional)

• Interconnection

• Latency

• Proximity to other market

participants

• Presence

• Scalability

• Flexibility


Platform Equinix Your Platform for Growth

The widest network-neutral

footprint

• 38 strategic global markets

The strongest balance sheet

in our industry

• $1.2+ billion plus in

annualized revenues

• $ 1+ billion plus cash, cash

equivalents & investments

• $3+ billion investment in

capacity 2007-2011

The most dynamic ecosystem

in the industry

• 4,000 global customers

• 58% of our revenue comes

from customers deployed

across multiple regions

Data Centers

• 650’000m2

• 900+ carriers

Data Centers

Ample room for

growth in reliable,

well connected

sites

Global Reach

• 38 Markets

• 13 Countries

Global Reach

Reach your

customers around

the world

Ecosystems

• 4,000+ partners

• 2,400 storefronts

• 90,000 connections

Ecosystems

Collaborate to accelerate

growth


Reach Customers Around the World

Market Challenge

Expanding addressable

market; ensuring

consistent performance

for global customers

Equinix Advantage

Asia

• 5 metros

• 250+ available networks

Americas

• 24 metros


EMEA

• 9 Metros



• Housing

• Interconnection

• High degree of reliability and availability

• Certified environment

• Physical and biometric access controls

• Cold aisle cooling layout

• Datacenter monitoring

• Investment and costing

• Sustainability

Equinix – offers and advantages


• Biggest IT ecosystem

• Campus ZH1-ZH5

• >80 carriers available

• LEED Gold certification

(„Minergie-Standard“)

• 6‘680 m2 net sellable space

• 2‘886 Cabinets

ZH5 – opening Q1 2013


Improving Cloud Services Performance

Impact

Revenue:

• Accessed markets and

customers to fuel

growth

Scale:

• Reduced network

backhaul costs

Performance:

• Hit performance and

latency targets to

improve end-user

experience, <10ms for

90% of NA and EU

“We need a data center platform capable of supporting explosive growth,

and deployed into three markets on three continents in just three months.”

— Raj Dutt, CEO, Voxel

http://images.google.com/imgres?imgurl=http://www.orgcom.info/images/voxel.logo.gif&imgrefurl=http://www.orgcom.info/&usg=__QoDvawy_0VsuxOUyvSfNEHkFHKA=&h=57&w=199&sz=2&hl=en&start=1&um=1&tbnid=cPRNFSJ_LhIwjM:&tbnh=30&tbnw=104&prev=/images?q=voxel+logo&hl=en&rls=com.microsoft:en-us&sa=N&um=1




Are you looking:

…for a high quality, reliable

“state of the art” Datacenter? …then you CAN talk to us.

…for an ecosystem, able to interconnect

your business locally and WW and reach

out for new market opportunities?

…then you SHOULD talk to us!

Thank you!

afsm herbst event 2012 seerose, hallwilersee · market data - cloud computing europe total cloud...

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