afghanistan electronic media analysis – may 2014

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Afghan Media Analysis – May 2014 Analysis are based on Electronic media (TV, Radio)

Post on 14-Sep-2014

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- Analysis based on 15 TV & Radio Stations. - Report cover more the 90% of total media Spend. - Most of the Afghan Channels are non commercials and running without any advertisement. - Government owned TV Channels are terrestrial. Source: Media Track Pakistan

TRANSCRIPT

Page 1: Afghanistan Electronic Media Analysis – May 2014

Afghan Media Analysis – May 2014

Analysis are based on Electronic media (TV, Radio)

Page 2: Afghanistan Electronic Media Analysis – May 2014

Mediatrack record and monitor the transmission on 24 hours basis.There are 15 top TV Channels at Mediatrack Monitoring panel for this study.

Afghanistan is an open and potential market for Pakistan. Currently FMCG companies exporting the goods in Afghanistan and running their Ads on Afghan media through local afghani dealers.

Data Statistics

Page 3: Afghanistan Electronic Media Analysis – May 2014

TOP 20 Categories – May 2014

Page 4: Afghanistan Electronic Media Analysis – May 2014

TOP 20 Advertisers – May 2014

Page 5: Afghanistan Electronic Media Analysis – May 2014

TOP 20 Brands – May 2014

Page 6: Afghanistan Electronic Media Analysis – May 2014

TOP 20 Cluttered Programs by consumed time

May 2014

Page 7: Afghanistan Electronic Media Analysis – May 2014

TOP TV Channels by consumed time

May 2014

Page 8: Afghanistan Electronic Media Analysis – May 2014

Day wise Analysis – May 2014

Page 9: Afghanistan Electronic Media Analysis – May 2014

Same Turkish Programs are running in Afghanistan and PakistanTurkish Drama with Name FARIHA is running on TOLO TV in Afghanistan & same Program telecasting on URDU1 in Pakistan with dubbing in both countries.

One more very popular Turkish drama HURAM SULTAN is running on 1-TV in Afghanistan & same Program telecasting on GEO KAHANI in Pakistan with Name MERA SULTAN.

Page 10: Afghanistan Electronic Media Analysis – May 2014

Bank Category- Share of Spend

Page 11: Afghanistan Electronic Media Analysis – May 2014

Drink Category - Share of Spend

Page 12: Afghanistan Electronic Media Analysis – May 2014

Telecommunication - Share of Spend

Page 13: Afghanistan Electronic Media Analysis – May 2014

THANK YOU

For query on DATA, please contact:Mediatrack Pakistan

Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302

e-Contact: [email protected]

[email protected]

For other queries, please contact PAS at:[email protected]