afghanistan a view from the ground presentation at the conference of international broadcast...
TRANSCRIPT
AFGHANISTANA view from the ground
Presentation at the Conference of International Broadcast Audience Researchers, November 2003, by Independent Media Consultant Mark Eggerman on behalf of InterMedia Survey Institute
SURVEY FIELDWORKIssues impacting research quality
• No census since 1979• Poor communications infrastructure• Roads, maps, access & time-frames• Security & uncertainty• UN / NGO “research” presence
POPULATION DATAHow many Afghans?
District CSO Projection Satellite data - AIMS
ISTILAF 39,600 9,725
DEH SABZ 43,200 416,117
PAGHMAN 117,900 208,779
KABUL CITY 2,677,600 1,434,392
SURVEY FIELDWORKIssues impacting research quality
• Cultural factors – women & “deference to authority”
• Low educational attainment• Shortage of qualified staff• Lack of research agencies
FIELDWORK IN KABULAvailable data
• Maps• Site visits• Local knowledge• Data on rent• Housing types• Access to electricity & water
SOME RECOMMENDATIONS
• Random sampling – throw the net as wide as possible
• Field control materials & procedures
• Small-scale surveys of specific target groups – students, shop-owners, housewives, government workers, drivers
• Questionnaires – keep it short & simple
• Use male / female interviewer pairs