affrimative action project

8/6/2019 Affrimative Action Project

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A STUDY ON AFFIRMATIVE ACTION PROGRAM

AT

TITAN INDUSTRIES LTD,HOSUR

WATCH DIVISION

Thanks to

S.Mohan, CEO, JSB

Mr.R.N.Elangovan, Manager,L&D

Mrs.P.Nagajothi, Training Officer,L&D

Mr.C.Suriyaprakash, Project Guide,JSBMs.V.Parvathi, Faculty-JSB



Company ProfileFormed in 1987 as Jv between TATA & TIDCO

Fifth largestwrist watch manufacturer,

Export to 32 Countries,

Plants at Hosur, Dehradun,Baddi & Goa.

Financial Results of 4QFY2011,

Top-line growth of 35.6% to 1,778cr,

Robust revenue performance jewellery 39% & watches 17%

CEO :Bhaskar Bhat

CHAIRMAN :Debendranath Sarangi

CFO :Subbu Subramaniam

Organized

Market, 40%

Unorganized

Market, 60%

60%

WatchesJewelleryPrecision Engineering Eye wear

Formal,

Dress wear,

Fashion,

Sports,

Luxury,

Economy,Technology. 2



DEPARTMENTDETAILS

Recruitment of GET¶sContract Employees

Induction & Orientation

Training Activities

Thomas Profiling Processes

S.Ramadoss

HR Department

GeneralManagement

Time OfficeDepartment

L&DDepartment ManagerR.N.Elangovan

R.Kumar

Internal TrainingCo-ordinator

P.NagaJothi

External TrainingCo-Ordinator

Subbashini

HR Executive

3



AFFIRMATIVE ACTION

First used in the United States.

That was used to refer to measures to achieve non-discrimination

India Population 25%

2% in organized Workforce, Remaining 98% ?National Meet of CII in April 2006

CII & ASSOCHAM set up Task force to deal the issue.

Headed by Dr JJ Irani , director, Tata Sons

Committing industry to series of commitments of voluntary initiatives

´Affirmative action programµ

More than 600 Corporates adopted this CII-Code of Conduct

4



REVIEW OF LITERATURE

Bossuyt .M(2002), Prevention of Discrimination ± The Concept and Practice

of Affirmative Action, Commission on Human Rights, United Nations,pp.3.

Cunningham.C D(2003), Lessons on Affirmative Action from India, The Sub

continental (Available at www.thesubcontinental.org).

Sheth DL,(1987), Reservations Policy Revisited , in Ed. By., Mahajan Gurpreet,

1998, Democracy, Difference & Social Justice , New Delhi: Oxford India

Paperbacks, pp.490.

5



DEFINING AFFIRMATIVE ACTION PROGRAM

´Affirmative Affirmative actionaction is to provide

-- positivepositive preferentialpreferential treatment treatment in allotment of jobs and

access to higher education, as a means to accelerate the integration of

the Reserved category people with mainstream society by the Indian

Corporate Sectorµ.

- It is also refers to the policies intended toto promotepromote accessaccess

toto educationeducation oror employment employment aimedaimed at at a a historically historically sociosocio--politically politically

NonNon dominant dominant groupgroup*.

- It Mandated Indian industry to a series of time-boundcommitments of voluntary initiatives under the four Es:

Employment,Employment, Employability,Employability, EntrepreneurshipEntrepreneurship andand EducationEducation

**Dr.IraniDr.Irani, TATA Sons Report 2007, TATA Sons Report 20076



In house

Basic Training Center

Government ITI

Krishnagiri,DharmapuriHosur & Salem

7

Employment Education Employability Entrepreneurship

Providing various Material Support to the Institutions

Skill Development Training to the Welfare of Teachers and Students.

Various Time based Necessary Needs to ITI·s

Scholarship Schemes

04-October-2010..



STATEMENT OF PROBLEM

It is initiated only in Oct 2010,So no clear framework till date.

Not successful in implementing Affirmative Action Program due to

various Issues which is hinders in.

More than 85 Lakhs (PY) which is allocated by TATA Group to its116 company within its hold are not utilized properly which are

allocated to this Purpose

Training need analysis among the Trainees is incomplete.

The Purpose of Project is to find the Effectiveness of Education Based

Affirmative action Training among the Trainees and Recommend a

framework on Education Option alone.

8



NEED OF STUDY

Affirmative Action Program in India generally denotes

that apart from protective legislation from the Government ,these

provision of developmental measures had the potential to bring about

this integration.

Till early 2007, private sector Indian industry was caste blind, unlike the public sector which had job reservations for

Reserved Category youth. but there were no figures as to the caste

affiliation of its employees.

This Study will examine the Education needs of Trainees specially belonging to Reserved Category to upgrade to

Social Integration.

9



OBJECTIVE OF STUDY

Primary ObjectivePrimary Objective

Secondary ObjectiveSecondary Objective

�To recommend programs to be included in the Affirmative ActionProgram(Faculty and Trainees) in order to achieve its stated objectives.

�To study the Affirmative Action Program implemented by TITAN

�To analyze the effectiveness of the AAP implemented.

�To analyze the needs of the Trainee beneficiaries.

�To analyze the needs of the adopted institution

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METHODOLOGY

Primary Data Collection Sources:Structured interview schedule & Focus Group Discussion

Section A: Demographic Details

Section B: Effectiveness of Affirmative Action Program

Section C: Need Analysis Details

Secondary Data: Printed MaterialsGovernment Records, CII Reports,

EBSCO & Watch Market Review

Sampling Design:

Sampling Universe : 135 Trainees (Hosur and BTC)Sampling Size : 135 Trainees (Hosur and BTC)

Framework of Analysis

The statistical tools used are:

Percentage analysis & Rating Method

11



METHODOLOGY

Response scale Techniques:Quantitative Phenomenon assessed through 5 Degree Likert Scale.

Pilot Survey: To Identify Drawbacks 10% in Sample Size for Pilot Survey.

Period of Study: 02

nd

May 2011 to 02

nd

July 2011(60 days) Research Design: Applied Research(To Identify the Needs of Trainees)

Sampling Techniques: Population is surveyed

Major factors analyzed:

Existing Education Based Affirmative action Plan

Delivery setting of the Affirmative action Plan

Need Analysis among Students

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Limitations: As the topic is wide all matters regarding the study could not be analyzed

J Chapter Summary:

1 - Introduction to Affirmative Action Program

2 - History of Organization

3 - Review of Literature

4 - Research Methodology

5 - Analysis &Interpretation

6 - Findings

7 - Suggestions8 - Conclusion

9 - Bibliography & Annexure

METHODOLOGY

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FINDINGS - DEMOGRAPHIC DETAILS

No. of students surveyed are 135135 ² All are 2nd Year Students

42% of respondents are at the age of 1818

95% of the respondents are MaleMale

68.5% of the Respondents belong to ReservedReserved Category Category ..

83% of the Respondents belong to RuralRural Area Area

73% of the Respondents belong to ReservationReservation Criteria Criteria while selection.

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FINDINGS

6262%% of the respondents are extremely extremely satisfiedsatisfied about the instituteinstitute

featuresfeatures on overall basis.

5858%% of the respondents are feeling feeling excellent excellent about the quality quality of of educationeducation provided by the institute.

5555%% of the respondents are feeling feeling excellent excellent about the skills/experienceskills/experience

of of thethe faculty faculty..

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FACULTY EVALUATION

Particulars Below

average

Average Good Very

Good

Excellent Total Agg

Total

Average Rank

Academic achievements 18 30 20 38 29 135 435 3.222222 10

Quality of Writing 7 19 31 25 53 135 503 3.725926 7

Creative & Original

thoughts

9 13 20 34 59 135 526 3.896296 5

Disciplined work habits 4 11 27 35 58 135 537 3.977778 2

Motivation 3 15 23 38 56 135 534 3.955556 4

Leadership 20 13 28 32 42 135 468 3.466667 9

Integrity 9 21 23 36 46 135 494 3.659259 8

Self Confidence 11 6 15 39 64 135 544 4.02963 1

Concern for others 9 13 20 34 59 135 526 3.896296 5

Initiative & Independence 4 11 27 35 58 135 537 3.977778 2

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FINDINGS - EFFECTIVENESS OF AAP

78% of the respondents aware about TITAN affirmative action program in their

campus.

56% of the respondents participated already in the earlier event in their campus.

85% of the respondents highly satisfied over the TITAN affirmative action program

87.5% of the respondents are having a opinion that TITAN affirmative actionprogram will have a very positive impact on their personality.

84% of the respondents strongly agree towards the statement that the TITAN

affirmative action program will enhance reserved category community students to

enhance their capability

82% of the respondents strongly agree towards the statement that the TITANaffirmative action program will help them become a productive member of the

society.

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FINDINGS - NEED ANALYSIS

S.NO Life Sk ills DevelopmentLife Sk ills Development YYY YYN YNY YNN OTHERS TOTAL

11 ToTo improveimprove mymy studystudy sk illssk ills andand habitshabits.. 36 8282 11 2 4 135

2 To develop my test-taking skills. 25 25 5252 30 3 135

3 To learn how to handle pressure from friends, teachers, family, or myself. 23 4040 12 35 25 135

44 ToTo learnlearn howhow toto makemake decisionsdecisions andand solvesolve problemsproblems.. 15 8080 12 22 6 135

5 To learn how to set goals in my life. 4040 15 20 26 34 135

6 To learn how to manage my time better. 36 6565 15 18 1 135

7 To learn how to get more out of my life through leisure time activities. 7 19 5454 38 17 135

. Knowing abo t o rselvesYYY YYN YNY YNN OTHER TOTAL

1 To identify my strengths and Weakness.To identify my strengths and Weakness. 21 8787 12 10 5 135

2 To develop more conf idence in myself.To develop more conf idence in myself. 26 8585 9 4 11 135

3 To understand my personal values. 5656 26 33 12 8 1354 To learn more about grooming and personal care. 9090 12 25 7 1 135

5 To know about how the expectations of others affect my life. 21 33 11 6262 8 135

6 To develop my Creativity (r) artistic abilities. 33 7777 2 12 11 135

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S.NO INTERPERSONAL RELATIONSHIP ACTIVITIES YYY YYN YNY YNN OTHERS TOTAL

1 Interpersonal relationship used to be able to get along better with Facilitator. 43 21 32 19 20 135

2 Interpersonal relationship used to be able to get along better with other peers. 21 47 39 12 16 135

3 Interpersonal relationship used to be able to get along better with my family. 54 34 21 4 22 135

4Interpersonal relationship used to understand the changing roles of men and women in today's

society. 11 9191 1 3 29 135

5 To gain a better understanding of people of different races and cultural backgrounds. 6 84 27 13 5 135

S.N

O EDUCATIONAL PLANNINGYYY YYN YNY YNN OTHERS TOTAL

1 Educational Planning helps to understand the importance of graduating from College (r) School 21 53 9 14 38 135

2 Educational Planning helps in selecting the right courses for me. 12 9090 9 2 22 135

3Educational Planning helps to become more aware of my educational options after College (r)

School 24 45 32 11 23 135

4

Educational Planning helps to know about financial aid for continuing my education after

College (r) School. 14 67 5 36 13 135

5Educational Planning helps to learn how to choose an educational or training program that will

be right for me. 2 9898 21 12 2 135

6 Educational Planning helps to learn more about college entrance re uirements. 23 67 4 32 9 135

7 Educational Planning helps to know how and when to select a college major. 2 48 46 31 8 135

8 Educational Planning helps to have counseling about my educational planning. 23 56 43 2 11 135

9 Educational Planning helps to talk to the college admissions counselors about my career plans. 36 33 41 10 15 135

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S.NO CAREER DEVELOPMENTYYY YYN YNY YNN OTHERS TOTAL

1 Career Development helps to explorehow various jobs could affect my lifestyle. 11 67 21 13 23 135

2 Career Development helps to know more about job opportunities in my career interest areas. 35 58 41 0 1 135

3 Career Development helps to know more about training requirements for jobs I might like. 12 74 15 21 13 135

4 Career Development helps to understand the changing ¡

ehavior of careers for both men and women. 1 9898 3 26 7 135

5 Career Development helps to know how important people influence my career choice. 11 67 54 1 2 135

6 Career Development helps to have counseling about my career plans. 1 13 36 78 7 135

7 Career Development helps to know more about possible careers and the Cultures of work. 9 71 25 18 12 135

8 Career Development helps to understand how my values relate to my career plans. 23 78 28 3 3 135

9Career Development helps to know how my personality and preferred method of learning relate to my career plans. 14 43 22 13 43 135

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FINDINGS - FOCUS GROUP DISCUSSION

The Special and Focused grievances are

Reduction of rate of dropouts,

Non availability of Various basic amenities

Need for Bathroom Facility for in the Campus, Need of Daily Newspaper,

Library for students use,

Need of Uniforms & Books for students,

UPS Support for the Computer Lab,

Need of Sports Equipments.

�Observe the participants in stating the history of the campus;

�Observe the participants in stating various issues in the campus;

�Determine if there are additional suggestions for questions that should be included;

Focus group held on (June 18th, 2011 )

Single Group with 88 MembersMembers

Among 8 Members ² 55 seniorsseniors && 33 juniors juniors

The Group Discussion lasted for 22 hourshours;

22



SUGGESTIONS

Focused area should be enlarged

AAP executed by L&D(As addition to their normal works)

Special Designation officer to be appointed(JD)

If not, Job enlargement to any one of the employees.

Collaboration with various NGO·s

Faculty should be addressed by giving a basic module training

in the Academic, Motivation development and initiativedevelopment.

23



SUGGESTIONS

24

Communication Builder

Basic Module On Decision Making Skills

Sessions On Time Management

Interpersonal Relations

Cultural Changes And The Roles

Career Oriented Planning

Sessions On Knowing Ourselves

Creativity Skills

Stress Management

Recommend training programs to be included in the Affirmative Action

Program in order to achieve its stated objectives.



LEARNING OUTCOMES

Back office work

Email etiquette

To work in internal politicking

How to organize training programs

Had the privilege to conduct on boarding

Had the chance to attend various program conducted

How to initiate conversion with higher level people

On going study

Privilege to attend company meetings

Willing to implement my study in near future

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