affiliate recruitment tactics and strategies
TRANSCRIPT
Affiliate Recruitment Tactics
15 Types of Affiliate Marketers● Webmasters - Display ads, newsletter spots, social posts ● Search Affiliates - SEM and organic SEO● Social Media Affiliates - Facebook, Twitter, Instagram● Bloggers - Product Reviews, Sponsored Posts, Emails● Coupons Sites - Ecommerce, capitalize on merchants traffic● Review Sites - great for service providers (dating, diet,
hosting, software, and other services)● Loyalty Portals - Cashback Virtual Malls with members● Incentivized Traffic - produce, but can have high returns● Email Marketing - Great for CPL, CPA● Large Web Properties - Can be amazing producers● Company Partnerships - Reciprocal traffic on a rev share● Traditional Media - Per Call, TV, Radio● Pay-Per-Call - Great for service companies and lead gen● Mobile - In app ads, per call, rewarding actions● Conversion Affiliates - help convert traffic and sales.
14 Ways to Recruit Affiliates● Proactive Contacting - 5IQ, Group High, Running Searches ● PPC Search Ads - i.e. dating affiliate programs, health, parenting ● SEO Optimized Content - for affiliate program searchers● Facebook Ads - targeting people into affiliate marketing, blogging,
trade shows like Affiliate Summit. ● Big Affiliate Networks - CJ, Linkshare, Shareasale. Using their
recruiting tools to send pending offers then email follow-ups.● CPA Affiliate Networks - leveraging their publishers/affiliates● Hiring an Agency/OPM - with existing affiliate relationships● Tradeshows - Affiliate Summit, CJU, Adtech, PubCon● Affiliate Forums and Directories - publisher managers should be
interacting and posting; being helpful● LinkedIn - Groups, Adding Connections, Connecting with affiliates● Twitter - You can find influencers and convert them to affiliate● Customer Base - or leverage a customer referral program● Link on the Website - make the option available● Reciprocal Partnerships - I’ll promote your offer, you blast mine
15 Affiliate Management Best Practices● Build the Relationship - Most Important! From Day 1● Spoonfeed - traffic manage, help any way possible.● Personalized Interaction - Get to know them personally● Education and Strategies - tools, articles, help● Facebook Private Group - just for Your Affiliates● Micro-managing payouts - motivate, bonus, reward● Regulate Coupon Affiliates - to maximize campaign ROI● Regulate Toolbar Publishers - to maximize ROI● Great Messaging - Quality, personalize, frequency● Promotions/Deals - A Must, Bonus Tiers, First Sale Bonus● Run Contests - to focus attention on your program● Motivate Affiliates - Implement a monthly strategy● Convert Your Affiliate Traffic - Do your part!● Reward Producers - Take care of them or lose them● ALWAYS BE RECRUITING AND MANAGING
Thank You!
Evan Weber, CEOExperience Advertising, Inc.
http://ExperienceAdvertising.com