affiliate marketing (powerpoint)
TRANSCRIPT
AFFILIATE MARKETING PROJECT24/06/15
SATELLITE: DIRECTV
DIRECTV V S DISH V S CABLE V S COMCAST
3 biggest competitors do not
have:The ability to connect wirelessly to 8 TV’s to one HD DVR
AUTHENTICATION(EG: SIGN-IN)
Di-recTV App
Live Streaming (com-puter)
Sports
OTT SERVICES2014: ‘YaVeo’
For Spanish people in US.First Month = FreeAccess to movies, TV shows and sports (big in
US).
Different languages to add to the chosen ‘base package’
For new customers: Only get free DVR (1 year) if they have subscribed to their ‘premium plan’ (most expensive plan)
TV EVERYWHERE: GENIE STB
Can set up DVR by phone or com-puter. Eg: Record a show on your phone to watch later when you’re
home.
By using wireless connection, Genie STB can be synced to 5 different types of elec-
tronic devices. (Incl. recorded shows).
TV EVERYWHERE: FEATURES
NEW SERVICES: PROTECTION PLAN
1. Protection Plan – Upgrade of latest equipment every two years. In home repairs.
2. Home Security – Wiring the entire house in case of burglary etc.
Offered to customers who want to upgrade their services.
Download App (need authentication)- can view all parts of the house on any mobile/tablet platform.
• When there is a fire/burglary, alarm will sound and there will be help regardless of whether you are home or not.
DVR TECHNOLOGY (BOX)
Literally ‘anywhere’.In the middle of the ocean. (Exaggeration) – Or it could just be showing a random movie.
MARKETING- EG: BILLBOARDS, PRINT ADS
SATELLITE: DISH NETWORK
(HOPPER)
AUTHENTICATION
• Must sign in live streaming (computer).
DISH’S COMPARISONNot true – Price/month is the same as
Dish.$39.99
BUNDLES:
DISH ANYWHERE
• Live streaming requires password.
• To unlock premium channels/bundles – must login with Dish account.
NEW SERVICES:
• Protection Plan –
(Not free)
TECHNOLOGY
Can stream anywhere with Wifi signal.
Fit for purpose – (pic-ture)- people in the sea vs person on holiday.
MARKETING- EG: BILLBOARDS, PRINT ADS
CABLE: COMCAST
(XF IN ITY)
AUTHENTICATION
• Only needed to stream movies online using XFINITY username & password.
• No need to login on television.
TV EVERYWHERE• Added benefit to XFINITY TV subscription.
(PAY).
• Stream live movies/videos anywhere with XFINITY app.
NEW SERVICES: HOME SECURITY & MOVING (NEW CUSTOMERS)
By using an APP – can mon-itor anywhere in the world.
• Still connected to TV anywhere.
MARKETING- EG: BILLBOARDS, PRINT ADS
Use of ‘Fast and Furious’ to sell it’s ‘fast’ wifi.
CABLE: TIME WARNER CABLE
AUTHENTICATION
• Needed to view existing customer deals.
BUNDLES/DEALS
NEW SERVICES: HOME SECURITY
SERVICES (FOR SUBSCRIPTION)
MARKETING- EG: BILLBOARDS, PRINT ADS
CABLE: COX COMMUNICATIONS
BUNDLES/DEALS
NEW SERVICES: ‘HOME LIFE’
Use app to control $29.99/month
MARKETING- EG: BILLBOARDS, PRINT ADS
CABLE: CHARTER
AUTHENTICATION
Can use app for stream-ing
WHY CHARTER
FIBER: AT&T/U-VERSE
AUTHENTICATION
• TV: No need to login to watch U-Verse.
• Computer – live streaming: Need to login to be able to access U-Verse.
• Can stream live movies anywhere as long as you are connected to wifi.
BUNDLES/DEALS
• No current kids/sports pack – channels are included in packages.
Can watch multiple channels/movies all at
once.
NEW SERVICES: STB
• An STB is required to view movies on the TV at home.
MARKETING- EG: BILLBOARDS, PRINT ADS
FIBER: VERIZON FIOS
AUTHENTICATION
• Online (computer) streaming requires username & password.
• TV does not require U&P.
SERVICES
BEATS ADVERTISING?
ADVENTURE TIME – ‘ T O G O ’ =
A D V E N T U R E ?’
Kids movies
NEW SERVICES: HOME SECURITY
Can be seen from electronic devices as
long as there is a wire-less
connection.
NEW SERVICES: INTERNET SECURITY
CABLE: CABLEVISION
Existing customers can choose to up-grade from their
current subscription.
CABLE: CHARTER
Current CustomersMoving in deal.