affiliate development team sri-vallabha das (dubai) devakinandan das (singapore) udarakirti caitanya...
TRANSCRIPT
Affiliate DevelopmentTeam
Sri-vallabha das (Dubai)
Devakinandan das (Singapore)
Udarakirti Caitanya das (Bahrain)
Mukunda Madhava das (Juhu, Mumbai)
Definition
ISKCON Entity:A centre established and
managed according to GBC rules and regulations
ISKCON Affiliate:An organization officially attached
to ISKCON by way of a set of well defined documentation designed to regulate relation between ISKCON and the affiliate
Definition
Objectives of Affiliation
•Unity in diversity – to formalize connection with devotees who adopt new preaching strategies and innovations.
• To endorse, support and encourage bona fide ISKCON related activities
• To check activities which exploit ISKCON’S name and goodwill
Objectives of Affiliation
Why Creating Affiliates?From GBC feedback, Oct 2011:
• Engagement for congregations
• Potential to eventually become a temple
• Generation of goodwill from public/government entities
• To satisfy legal requirements which normally do not allow ISKCON to perform
AFFILIATE LEVELS
LEVELS NOMENCLATURE
1 ISKCON FULL AFFILIATE
2ISKCON PARTIAL
AFFILIATE
3 NON-AFFILIATE
ISKCON FULL AFFILIATE
Features for consideration: • Legally not registered as ISKCON• Full managerial control, ISKCON
appointed Trustees• Sometimes required to suit the
law of the land.• Ownership/transfer of assets,
ideally in favour of ISKCON
Establishments:Restaurants, Gift Shops, FFL, Mid-
day Meals, Goshalas etc. Safeguards: Regular review of
trustees to minimize abuse and/or deviations
Benefits: BTG listing, ISKCON’s FULL endorsement, stall at temple/festivals, fund raising
ISKCON FULL AFFILIATE
ISKCON PARTIAL AFFILIATE
Features for consideration: • Agreeable to not present ideas
against Krishna Consciousness• Some form of financial support
when applicableEstablishments :.Some restaurants, yoga clubs,
vegetarian societies, Goshala, etc.
ISKCON PARTIAL AFFILIATE
Safeguards :Appropriate documents eg. MOU to
regulate the relationshipBenefit: ISKCON’s Limited
endorsement, stall at temple/festivals, Sharing of funds
NON- AFFILIATESFeatures for consideration: No form of control in any manner i.e
philosophy, finance etc.Establishments:Independent restaurants, yoga clubs and
other entitiesSafeguards:Establish appropriate forms of
communications to educate and protect ISKCON interests and its members
• ISKCON as a charitable trust cannot run business : Law of the Land in India
Need
ISKCON Full Affiliate
Case StudySri Sri Radha Damodar
Charitable Trust, Juhu,
Mumbai, India
• ISKCON Juhu Managers
Trustees
Sri Sri Radha Damodar
Charitable Trust, Juhu,
Mumbai, India
ISKCON Full Affiliate
Case Study
• To promote vegetarianism
• Free food distribution
• Can run business entity: Govinda’s
Objectives
ISKCON Full Affiliate
Case StudySri Sri Radha Damodar
Charitable Trust, Juhu,
Mumbai, India
• Rent from premises / equipments
• Donations
• Indirect benefits
Benefits for ISKCON
ISKCON Full Affiliate
Case StudySri Sri Radha Damodar
Charitable Trust, Juhu,
Mumbai, India
• To ride on ISKCON’s goodwill and brand name
Need
Non-Affiliate
Case StudyXYZ Restaurant
• Non-member of ISKCON
Manager
Non-Affiliate
Case StudyXYZ Restaurant
• To generate revenue on the strength of ISKCON’s standing and reputation
Objectives
Non-Affiliate
Case StudyXYZ Restaurant
• Exploitation of name
• Possible negative publicity
• Possible loss of revenue for ISKCON affiliates
Loss for ISKCON
Non-Affiliate
Case Study Non-Affiliate
Case StudyXYZ Restaurant
Proposed Creation of ISKCON Affiliate Office
Functions:
To draw up rules and regulations
To monitor through “Affiliate Audit”
To report directly to the GBC Body
Affiliates Development to lead to
• More Devotees
• Happier Devotees
