affili@2010
TRANSCRIPT
![Page 1: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/1.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
The Golden Path: Building Great Landing Pages and Registration Paths
Adrian SaundersFounder - Chief Revenue OfficerCogent Online Pty Ltd
![Page 2: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/2.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Who is Cogent Online
Cogent management each have over 10 years of expertise in execution of Internet based marketing programs.
We live, eat and breathe Online Marketing. At Cogent we have created member programs that have engaged over 5 million users. Our company thrives on effectively engaging and retaining customer interest and participation.
![Page 3: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/3.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
•Making your landing pages rock
•Using best-of-breed message technology work for you
•Metrics that tell the real truth
The Golden Path: Building Great Landing Pages and Registration Paths
![Page 4: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/4.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Golden Rule: Take the view of the page visitor…
•Where am I?
•What can I do here?
•Why should I do it?
•What is going to happen after I leave here?
![Page 5: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/5.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
The Golden Path: Few Basic Rules •Display your logoUsers expect to see a credible logo on the top left of the page
•Have a HeadlineDescribe why the user should do business with you in a simple statement that describes the value they will be receiving
•Make a compelling offerMake it clear, concise simple and easy to digest. Confused people say no.
•Have well formatted, clear concise and compelling copy
•Use great images
![Page 6: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/6.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
The Golden Path: •Collect only the data you need or will make use of
•State visitors concerns back to them and over come their objections
•Use databases and validation scripts to clean the data on the way in – turn bad traffic into good
•Use your “Thank You” page as a revenue opportunity
•When in doubt, double opt in
• Use well targeted Trigger Messages
![Page 7: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/7.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Stating what will happen after signup
Acknowledging the users time and subtly assuring them of frequency and relevance
![Page 8: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/8.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Collect only the data you need
![Page 9: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/9.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Collect more profiling later…
![Page 10: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/10.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Collect more profiling later…
![Page 11: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/11.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
![Page 12: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/12.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Thank you page monster unit 48% CTR
![Page 13: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/13.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Break it down for me Adrian…
![Page 14: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/14.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Grab Their Attention!
![Page 15: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/15.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Build Interest!
![Page 16: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/16.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Generate Desire!
![Page 17: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/17.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Remove Privacy Concerns
![Page 18: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/18.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Have a Clear and Concise Call to Action!
![Page 19: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/19.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Use Best of Breed Marketing Solutions
![Page 20: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/20.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Our Marketing Solution Partners…
![Page 21: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/21.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
•Email marketing: Create, send and track sophisticated email marketing campaigns.
•Email Deliverability tools: Make sure your email messages actually reach the inbox.
•Salesforce integration: Conduct more targeted campaigns based on where prospects are in the buying cycle.
•Google Analytics: View campaign metrics and reports on the dashboard anytime, from anywhere.
![Page 22: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/22.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
•Content creation: Easily create email messages and effective landing pages.
•Web analytics: See which campaigns drive the most traffic and deliver the most conversions.
•Search marketing: Stretch your PPC budget with smart keyword management.
•Mobile marketing: Reach your on-the-go subscribers with text messages.
• Performance dashboard: Spend less time cobbling together ROI reporting and analysis.
![Page 23: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/23.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Use Triggers:Case Study – MyView
Market Research
Standard Batch Campaign – 13.1% CTR
Trigger Campaign upon signup 31.9% CTR
![Page 24: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/24.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Use Analytics with Triggers:Case Study – Celtic Football Club
If you click anywhere on this page…
![Page 25: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/25.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
You will get this message
60-70% Open Rates30 – 40% CTR
Use Triggers:Case Study
![Page 26: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/26.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
What’s New Jocelyn
Use Conditional Content
![Page 27: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/27.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
What’s New Jane
Use Conditional Content
![Page 28: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/28.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
What’s New Jacquelyn
Use Conditional Content
![Page 29: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/29.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Ways to Monetize your Registration Path and Email Database
•Co registration campaigns (show hide)•CPC•CPM•CPA•Thank You page ads•Mail Data•Phone Data
![Page 30: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/30.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Co-Reg Question displays only to 35+ Metro residents
![Page 31: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/31.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Co-Reg Question displays only to 35+ Metro residents
![Page 32: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/32.jpg)
![Page 33: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/33.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
The Golden Rule: Testing Testing Testing
![Page 34: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/34.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Use eCPM rather than eCPC for a more accurate assessment of yield…
(Revenue Earned) /(Number of Emails Sent/1000)= eCPM
![Page 35: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/35.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
“The internet is a great way to get on the net.” Bob Dole
![Page 36: Affili@2010](https://reader033.vdocuments.us/reader033/viewer/2022060117/55879c65d8b42afb748b466c/html5/thumbnails/36.jpg)
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
Thank You!
Adrian SaundersCogent Online Pty [email protected]