affd sponsor guide2010

8/14/2019 AFFD Sponsor Guide2010

1/8

AFFD SPONSORSHIP GUIDE2010

ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | [email protected] | TWITTER | FACEBOOK

Saturday, February 27, 2010


2/8


The Asian Film Foundation of Dallas (dba AFFD), was founded in 2002 by SMU Film graduate Mye Hoang and localfilm enthusiast Stephen Carlton in response to a lack of Asian and Asian American films screening in Dallas theaters.

Since then, AFFD has grown to become the largest and longest running festival of its kind in the southwestern UnitedStates.

Incorporated as a non-profit organization in 2003, AFFD is run by a dedicated and diverse group of volunteers broughttogether by their love of film and desire to support the arts.

AFFD's Mission

Celebrate and support emerging andestablished Asian and Asian-Americanfilmmakers.

Share the rich diversity of Asian culturethrough the medium of cinema.

AFFD's Impact

Community access to short and feature length filmsthey may not be able to see on the big screenotherwise

Enrichment through filmmaker visits and discussions

Unique opportunity to see Asian films in U.S. with alarge and diverse audience.

Experience and networking for local film talentthrough volunteering and attending the festival



3/8


VenueLandmark's Magnolia Theatre

in Dallas' West Village Shopping Center

Expected Attendance

3500+

Program Over 50 films screened Diverse representation across various genres,

languages, and countries of origin

Juried competition for feature length and short films Filmmaker guests and Q&A sessions

Some pics of venue,audience, etc.



4/8


AFFD has a strong social media and web presence thatenables it to reach a broad national and international

audience of distributors, filmmakers, and film fans. Whilethe majority of the audience is made up of attendees fromthe DFW Metroplex, many festival attendees come fromother parts of Texas as well as out-of-state.

Race, Gender and Age of Audience

*Based on post festival survey and other available data

The AFFD festival audience*: 60% Male 40% Female 70% Aged 21-40 50% Caucasian, 30% Asian, 10% Latino, 5% African American, 5% other



5/8


Local, national and international exposure

Direct Marketing opportunities to the AFFD audience

Complimentary or discount festival passes and tickets

See the Benefits Matrix on the following page for a complete list of opportunitiesand benefits

Program Guide covers from the last three years

SPONSORS PRODUCTSAT OUR EVENTS



6/8


Type Benefit1 Title$15,000

Presenting$8,000

Gold$5,000

Silver$2,500

Bronze$1,000

Community$500

Partner

(In-Kind)2

NAMING Before AFFD Name

After AFFD Name

PRINT Program Guide Ad Size BackCover

Full Page/BackCover Priority

Full Page Half Page Quarter Page Quarter Page

Program Guide Sponsor -Page Listing/Logo

Program Guide - Number offilms listed as co-presenteror sponsor

2 1 1 1 1

Festival Flyer/PromoPostcard - Logo Festival Schedule Postcard- Logo

Festival Print Ad - Logo E-Tickets/Passes - Logo

ON-LINE AFFD Website Year Round

Festival Website Front PageRotating Logo

Festival Website Front PageStatic Logo

Festival Website SponsorPage Listing/Logo

Sponsor Matrix (Page 1 - Naming, Print and On-Line)

1. Commercials, ads, logos, and promotional items to be supplied by sponsor.2. Additional benefits arranged for IN-KIND Partners on a per case basis



7/8


Type Benefit1 Title$15,000

Presenting$8,000

Gold$5,000

Silver$2,500

Bronze$1,000

Community$500

Partner(In-Kind)2

IN THEATRE 30 second pre-show

commercial Theater Slideshow Slide

Festival Trailer - Logo

Banner Placement AtSponsoredScreenings

AtSponsoredScreenings

AtCo-Presented

Screening

AtCo-Presented

Screening

AtCo-Presented

Screening

Festival Table presence

EVENTACCESS

VIP Passes 20 10 8 4 4 2 2

Screening Vouchers 50 20 10 10 10 10 10

Opening, Centerpiece andClosing Night Tickets

10 10 6 4 2 2 2

Discounted Tickets/Passes

DIRECTMARKETING Promotional items placed inVIP bags Product Sampling at theFestival

Additional Sponsorship Opportunities - Awards, Parties, Advertising Only, Vendor Booths

1. Commercials, ads, logos, and promotional items to be supplied by sponsor.2. Additional benefits arranged for IN-KIND Partners on a per case basis



8/8


CONTACT INFORMATIONJulie Hwang, Executive DirectorEmail: [email protected]: 214.620.0885

Program Guide Movie Screen

Full Page 8.5x11 or Half Page 8.5x5.5 or Quarter Page

4.25x5.5

Allow for bleed on all sides, this area should not have anyimportant text or other content that could be lost when the pages arerinted and cut.

1024x768

300 dpi 96 dpi

CMYK (full color) CMYK, RBG (full color)

PDF, PSD, EPS, TIFF PNG, PDF, PSD, TIFF, EPS

Program Guide

(Safe Area) bleed (this areacould be cut off infinal production.

8.0 x 10.5Safe area, thisarea will not becut in finalproduction

For web content use standard web guidelinesand dimensions, if you have any questions onspecifications please feel free to e-mail us.

All logos should be submitted highest qualitypossible, preferably PDF, PSD or EPS formats.

mailto:[email protected]:[email protected]

affd sponsor guide2010

Documents