Peter Mestel

Head of Social Media

WORK – Creative Mind, Concept, Storytelling, Service Design,

Influencer-Relations, Data Research –UCS since 2011

–

PLAY – Polaroid, Black-/White-Film

(35/120), Crossbike, Swim, Hike, stay outside

–

ENGAGE – German Scout Association,

Member of Board (volunteer)

Sorry, Du bist in derfalschen Session!

DER PERFEKTE INSTAGRAM WORKFLOW - STUFF

• https://allfacebook.de/category/instagram

• https://later.com/blog/

• https://blog.iconosquare.com/instagram/

• https://www.facebook.com/business/e/mobile_studio

• https://www.socialmediaexaminer.com/instagram-business-the-ultimate-instagram-marketing-guide/

• https://omr.com/de/category/social/

https://gph.is/1r9yCik

Your Instagram is so 2014!

2014: The Feedis the Hero 🏅

Quelle: https://gifeed.com/animation-phone/1ULDy51ZvukIThyTHa/gif

Know your Tools for Instagram Marketing

• Hashtag-Strategy

• Community-Management

• User Generated Content (Content-Loop)

• Creators & Influencer

9

Jordan Siemens/Getty Images

Quelle. https://www.nytimes.com/2017/09/07/upshot/from-sex-object-to-gritty-woman-the-evolution-of-women-in-stock-photos.html?mcubz=0

Stephan Hoeck/Getty Images Jordan Siemens/Getty Images

Der Instagram Feed prägt Kommuniktion

Getty Images - “women“ - 2007 Getty Images - “women“ - 2017

The News Feed is already a competitive placeFacebook, 2014

https://www.facebook.com/business/news/update-to-facebook-news-feed

Vertical First!

https://www.businessesgrow.com/2014/01/06/content-shock/

Vertical is the new Hero 🏅

https://www.re

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We expect Stories are on track to overtake posts in feeds as the most common way people share across all social apps.Mark Zuckerberg, 2018

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Instagram Feed organic

Instagram Feed paid

Hashtags

Locations

Instagram Stories

Instagram Stories paid

Instagram Live Video

Message

Channels{

Instagram Feed organic

Instagram Feed paid

Hashtags

Locations

Instagram Stories

Instagram Stories paid

Instagram Live Video

Hashtags

Locations

SEEMLES

Act like Kickstarter!

Workflow

Brand Awareness Conversion

Drive 2 Brand Qualify Convert

Brand Awareness Conversion

Goody

Content 2018:

1. Darf nicht viel kosten

2. Darf nicht länger als sechs

Sekunden sein

3. Muss überall und immer

verfügbar sein

4. Muss möglichst passiv zu

konsumieren sein

5. Alles ist Content

6. Content ist UnterhaltunngFullKeynoteofAlexChungfromGiphy:https://www.youtube.com/watch?v=ywIpxMqA_qs

FRAGEN?@pemestel