aesthetics of design
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AESTHETICS
OF DESIGNPresented by
M.G.ISWARIYA
[11MAT03]
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DESIGNRealization of a concept or idea into a configuration,
drawing, model, mould, pattern, plan or specification
and which helps achieve the item's designated
objective(s).
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aestheticsPhilosophical discipline dealing with beauty,
its perception and arts.
Aesthetics is the science of sensual perception.Aesthetics means Sensuality, Perception,
Elite, Proportion, form, Subjectivity,
Harmony, Cosmetical, Poetics, Conformity,Sensitivity, Virtuality,
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ELEMENTS OF
DESIGN
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Line
path of a pointShapeperceivable area
Formcombination of two or more shapes.
Valuerelative light and darknessColorcolor theory basics
Spaceheight , width and the illusion of depth
TextureActual or simulated tactile quality
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Line
Line is the basic element that refers to the continuousmovement of a point along a surface.
It is the basic component of a shape drawn on paper.
Lines and curves are the basic building blocks of twodimensional shapes.
Every line has length, thickness, and direction.
There are curved, horizontal, vertical, diagonal, zigzag,wavy, parallel, dash, and dotted lines.
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Vertical lines
strength, pride,
dignity
Horizontal- easy,
restful
Diagonal lines forceful,
strong, dynamic
Curved -- grace,charm &feminity
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Shape
Silhouette or contour of an object.A shape is defined as an area that stands out from the
space next to or around it due to a defined or impliedboundary, or because of differences of value, color, ortexture.
They can be geometric or organic.
Natural shapes forming patterns on wood or stone may
help increase visual appeal in designing.For e.g... In a landscape, natural shapes, such as trees
contrast with geometric such as houses.
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form
Form may be created by the combining of two or moreshapes.
Form is any three dimensional object.
Form can be measured, from top to bottom (height), sideto side (width), and from back to front (depth). Form is
also defined by light and dark.
There are two types of form, geometric (man-made) andnatural (organic form).
It may be enhanced by tone, texture and color. It can be
illustrated or constructed.
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Difference between shape and form
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valueValue is an element of art that refers to the
relationship between light and dark on a surface or
object and also helps with Form.
It gives objects depth and perception.Value is also referred to as tone.
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color Color is seen either by the way
light reflects off a surface, or
in colored light sources.
Color and particularly
contrasting color is also used
to draw the attention to a
particular part of the image.
There are primary colors,secondary colors, and tertiary
colors.
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Complementary colors are colors that are opposite to
each other on the color wheel. Complementary colors are
used to create contrast.Analogous colors are colors that are found side by side
on the color wheel. These can be used to create color
harmony.Monochromatic colors are tints and shades of one color.
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spaceSpace is the area provided for a particular purpose.
It may have two dimensions (length and width), such asa floor, or it may have three dimensions (length, width,and height).
Space refers to the distances or areas around, between orwithin components of a piece.
There are two types of space: positive and negative
space. Positive space refers to the space of a shape representing the
subject matter.
Negative space refers to the space around and between the
subject matter.
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TextureTexture is perceived surface quality.
In art, there are two types of texture: tactile and
implied.
Tactile texture (real texture) is the way the surface of an
object actually feels. Examples of this include sandpaper,
cotton balls, tree bark, puppy fur, etc.
Implied texture is the way the surface of an object looks like
it feels. The texture may look rough, fizzy, gritty, but cannotactually be felt.
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principles OF
DESIGN
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Scale
Proportion
Rhythm
Balance
Direction
Emphasis
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scaleScale is the association between the size of an object or image
to that of its surroundings
Scale as determined by design elements.
Scale is produced by introducing into the design a unit which
acts as a visual measuring rod; the size of which humansperceive easily & naturally. Heroic/Monumental Scale: making a room or object seem larger
than it is.
Natural/Human Scale: establishing right size visually Intimate scale: making the room or object smaller than it is in
actuality.
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proportion
Proportion is the feeling of unity created when all
parts (sizes, amounts, or number) relate well with
each other.
Proportion refers to the relative size and scale of the
various elements in a design.
The issue is the relationship between objects, or parts,
of a whole.
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rhythm
Rhythm is created when one ormore elements of design are usedrepeatedly to create a feeling oforganized movement.
Variety is essential to keep
rhythm exciting and active, andmoving the viewer around theartwork.
Rhythm is a movement in which
some elements occur regularly. Rhythm can be created through
repetition, radiation andgradation.
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Three ways rhythm can
be employed are:
Static - the repetition of
similar or identical
elements;
Progressive - repeated
elements increasing or
decreasing in size
Continuous - elements
in flowing movement
(e.g. a wave
washing into shore).
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balance
Balance is the concept of visual equilibrium, and relatesto our physical sense of balance.
It is the distribution of the visual weight of objects,
colors, texture, and space. If the design was a scale these elements should be
balanced to make a design feel stable.
There are three types of balance: Symmetrical
Asymmetrical
Radial
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In symmetrical balance, the
elements used on one side of
the design are similar to
those on the other side.
In asymmetrical balance, the
sides are different but still
look balanced. In radial balance, the
elements are arranged around
a central point and may be
similar.
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directionDirection is the specific alignment of elements in a
design.
Often lines, shapes, or textures are configured toward
a certain point or area. Horizontal placement suggests calmness, stability and
tranquility.
Vertical placement gives a feeling of alertness andformality.
Oblique arrangement often suggests movement and action.
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emphasis
Emphasis is where some elements have a greaterprominence or significance than others in a composition
or form.
is the part of the design that catches the
viewers attention.
Usually the artist will make one area stand out by
contrasting it with other areas.
The area will be different in size, color, texture, shape,
etc.
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v w
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Designers view
Christian Dior Unparalleled mastery of line
and shape.
Desirable flowersilhouette Often, the hips of his suits and
dresses were padded to
balance the bust line and
accentuate the wasp-waisted
effect.
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Thank you