Älvsby källa ab launching Älvsby källa premium water 2009 in english
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Älvsby Källa AB launching Älvsby Källa Premium Water presentation in English from. Copyright 2009TRANSCRIPT
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Copyright2009ÄlvsbyKällaCo
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ÄlvsbyKällaCo.
• Foundedin2007with7‐9employeesinthemanufacturingplant.
• Productioncapacityof3‐8millionsofbottlespermonth.
• Locatedinthenature,northofSweden.
• NearthearcticcircleandLapland,Europe’slastwilderness.
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ÄlvsbyKällaTheHistory
• ThisissaidtobeSweden’slargestseriesofrapidswithapproximately180000visitorsyearly.
• Thecommonclaimisthattherapidsdrop80meters(262feet)in5kilometers.Thisisabigstretchoftheconceptofawaterfall.
• Thefinal2kilometersoftherapidsaresaidtodrop60meters,whichisalittlemorevalidofaclaim,butstillpushingthelimits.Theveryfinalportionoftherapidsappeartobetheonlyrealsectionofavalidwaterfall.
• Therapidsaresurroundedbyanaturereserve,andahoteloverlookstheformationfromacrossalargelagoon.
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Purewaterisgoodwater
Goodwaterisnatural,withoutadditives.Itcomesfromapureenvironmentandishandledcarefullytoensurethatthenaturalpurityispreserved.WaterfromÄlvsbyKällaisgoodwater,perhapsevenoneofEurope’sbestwaters.
• ÄlvsbyKällaislocatedneartheArcticCircleandLapland,Europe’slastwilderness.
• ThewaterusedbyÄlvsbyKällaisnaturallyfilteredbyalargeboulderridge.
• ThesourceofÄlvsbyKälla’swaterislocatedfarawayfrompollutingindustries.
• ÄlvsbyKällacantransportitswaterviarail,boat,airplaneortruck.
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WhatmakesÄlvsbyKällaunique?
• ÄlvsbyKälla'swatercomestogetherfromthreedifferentsources‐twolakeslocated5‐6kmoutsideÄlvsbynandthePiteälvenRiverwhichpassesthetown.
• Thewaterflowsthroughalargeboulderridgewhichrunstheentirenorth‐easternsideofÄlvsbyn.Intheboulderridge,thewaterisfilteredthroughvariousdifferentlayersofearth,sandandgravelbeforedrainingdownintoboredwells.
• Analysestakenoverthelasttenyearsshowthatthewaterisverystablewithchangesfromyeartoyearbeingmarginal.Thisgivesthenecessaryprerequisitesforexcellentwaterqualityeveninthefuture.
• ÄlvsbyKälla'shighwaterqualityisduetoitsbufferingcapacity,alkalinityandconductivity,i.e.thecapacitytowithstandtheforeignencroachmentofacid.
• Ahighbufferingcapacitymeansthatthewatercanbestoredandtransportedoveralongerperiodoftimewhileretainingthesamehighquality.
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Safetyandqualitycontrol
• ÄlvsbyKällachecksitswaterateverystage,fromitscollectiontothebottlingprocess.
• ThewateristransportedviaÄlvsbyKälla’sownpipelinewithoutevercomingintocontactwithotherwatertransportationsystemswhichmayleakandpollutethewater.
• Usingitsownpipelinealsoeliminatestheriskthatthespringwatercanbecontaminatedifthereisaleakfromthemunicipality’ssewagetreatmentplant,somethingwhichhappenedinNokia,FinlandandOslo,Norway.
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Pureandpleasant‐tastingwater
• Thewaterhasalowmineralcontentwhichmeansthatthepercentageofsaltsitcontainsislowerthanmostotherwatersonthemarket.
• Thewaterhasagoodbufferingcapacityandcanwithstandbacterialattack.
• Thewater’svalueliesalmostexactlymid‐waybetweenthelowerandupperlimitvaluessetinthestandardsoftheSwedishNationalFoodAdministration.
• ThewaterfromÄlvsbyKällawillbesoldbythebottle,asstillwaterorassparklingwater,withoutanyotherformofadditives.
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ÄlvsbyKällaMarketPlan2009
• Q1‐Q2Establishdistributors/customerinPremiumareasinSwedenandotherprioritycountries.
• StartinguptheproductioninJanuaryfordeliverystartinFebruary.
• Followupandsupportwithcustomeractivitieswithdistributorsandendcostumers..
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TheProduct• Asoriginal,withÄlvsbyKälla
designedbottlesandbrand.
• AsOEM,wecanhelptodesignyourownbottleandtapthebottleswithÄlvsbyKälla´swaterforyourmarketsandcostumers.Forexample,TheHiltonHotelswithownbottledesign.
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MineralfactsofÄlvsbyKälla
Enhet Mätosäkerhet
Coop, X-tra,
Naturell bords-vatten
ICA, Mineral-
vatten utan
kolsyra
Coop, Kolsyrat mineral-
vatten
Evian, natural mineral
water Imsdal
Aquador minerale naturale
San Pellegrino (kolsyrat)
Perrier, kolsyrad Vittel
Loka Naturell
lätt kolsyrad
Ramlösa (mindre kolsyra)
Bonaqua Silver,
natural, lätt
kolsyrad
Ramlösa Stilla
(Jacobs källa)
Älvsby Källa
Alkalinitet, HCO 3 mg/I *+- 5-30% 53 7.4 52 360 36 120 230 430 260 590 540 < 1 230 43
Fluorid, F mg/I *+- 15-25% 0.39 0.25 0.42 0.13 < 0.1 0.17 0.69 0.15 0.23 0.40 2.6 0.18 0.30 0.42
Klorid, CI mg/I *+- 15-20% 18 < 2.0 17 7.5 < 2.0 12 56 22 3.5 38 26 < 2.0 27 3.3
Sulfat,SO4 mg/I *+- 15-20% 12 4.6 14 13 4.2 3.8 460 42 120 16 4.7 6.4 35 3.5
Kalium, K mg/I *+- 10-15% < 2 < 2 < 2 < 2 < 2 < 2 2 < 2 5 61 < 2 < 2 4 2
Natrium, Na mg/I *+- 15-20% 10 1.5 9.5 6.9 1.3 9.6 33 11 7.5 170 220 1.3 12 4.0
Nitratkväve, NO3-N mg/I *+- 15-20% 0.24 0.14 0,21 0.79 2.6 < 0.1 < 0.1 < 0.1 < 0.1 0.11 < 0.1 < 0.1 < 0.1 0.11
Nitrat, NO3 mg/I *+- 10-20% 1.1 0.62 0,93 3.5 12 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5
Turbiditet FNU FNU *+- 10-20% < 0.10 < 0.10 < 0.10 < 0.10 < 0.10 < 0.10 < 0.10 < 0.10 < 0.11 < 0.10 < 0.10 < 0.10 0.12 < 0.10
Lukt ingen ingen svag ingen ingen ingen svag ingen ingen svag ingen ingen ingen ingen
Lukt, art obestämd obestämd obestämd
Färg vid 405 nm mg/I Pt *+- 10-15% < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5
Konduktivitet 25° C mS/m *+- 5-15% 18.2 2.70 18.0 57.7 6.98 24.0 128 79.1 62.4 106 88.3 4.62 52.5 9.47
pH 25° C *+- 0,2 enheter 7.7 6.2 5.8 8.0 7.3 7.7 5.7 5.9 8.1 6.0 6.0 4.4 7.9 7.3
Kemisk syreförbrukn. COD-Mn mg/I *+- 15-20% < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0
Ammoniumkväve, NH4-N mg/I *+- 15-30% < 0.010 < 0.010 < 0.010 < 0.010 < 0.010 < 0.012 < 0.010 < 0.010 < 0.010 < 0.010 0.15 < 0.010 < 0.010 < 0.010
Ammonium NH4 mg/I *+- 15-30% < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 0.19 < 0.02 < 0.02 < 0.02
Nitratkväve NO2-N mg/I *+- 15-25% < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 0.001 0.001 0.001 0.001 < 0.001 < 0.001 < 0.001
Nitrit, NO2 mg/I *+- 15-25% < 0.003 < 0.003 < 0.003 < 0.003 < 0.003 < 0.003 < 0.003 0.003 0.003 0.003 0.003 < 0.003 < 0.003 < 0.003
Summa NO2/0.5+ NO3/50 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5
Aluminium, AL mg/I *+- 15-20% < 0.02 0.09 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 0.07 < 0.02 < 0.02
Järn, Fe mg/I *+- 15-25% < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05
Kalcium Ca mg/I *+- 10-20% 19 2.6 19 80 12 36 180 160 94 6.8 2.8 2.3 77 9.8
Koppar, Cu mg/I *+- 10-15% < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01
Magnesium, Mg mg/I *+- 10-20% 3.3 0.35 3.5 26 0.42 2.6 51 5.3 20 11 0.58 0.34 10 2.8
Mangan, Mn mg/I *+- 10-15% < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 0.04 < 0.02 0.04
Hårdhet tyska grader °dH *+- 15-30% 3.4 0.44 3.4 17 1.8 5.6 37 23 18 3.5 0.52 0.40 13 2.0
Source: ALControl Laboratories AB (April 2008), Linkoping, Sweden
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