Experience IntelligenceEven if you’re running in a chicken suit.

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Intelligence at every interaction

Strategy Technology Design Results

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In the beginning…

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…there were products

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Clean…

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Eat…

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Drink…

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How could a consumer choose?

A Bvs.

Intelligently?

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Maybe a smarter product could help the consumer make an intelligent decision?

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Razor

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Razor

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Razor… still

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The product seems more intelligent.

blade+ = razor

But is the consumer any smarter?

bladeblade +

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What if you appealed to the consumer on an emotional level?

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Sure, it works!

But for how long and how much?

months years $

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Some brands have created unique experiences

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jet • ro • sex • u • al - noun

1. A person that loves to fly about on Virgin Airlines to various exotic locations where they indulge themselves in orgies of shopping for deals on the latest fashions.

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Copyright © 2009 Molecular, Inc. | www.molecular.com | Linked by Isobar

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What is the next step in this evolution?

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A truly intelligent brand experience

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miCoach asks you what your goals are, it doesn’t set them for you

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miCoach embraces your reality and creates a plan of action that will fit your life

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miCoach starts coaching before you start running

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miCoach knows that you need more than a catchy song. It gives you real-time coaching based on real-time performance.

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miCoach doesn’t stop coaching when you stop running.

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This is more than a campaign.

product platformexperience service

It’s a brand evolution based on real intelligence.

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Thank You

The material contained in this document is proprietary and confidential to Molecular. Copies are made available on the basis that use is limited to the sole purpose of evaluating the Molecular services. It is not permissible to use, modify, copy or disclose any information contained herein for any other purpose without the express written permission of Molecular. If you are not the intended recipient of this material you are requested to take immediate steps to destroy it.

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