aedan ryan of puddleducks.ie talks about his business blog
DESCRIPTION
Aedan Ryan of Puddleducks, sharing his experiences of running a business blog at the launch of the Irish Internet Association's guide to Business Blogging.TRANSCRIPT
Burlington Hotel, Dublin, April 22nd 2009
Aedan RyanPuddleDucks.ie
PuddleDucks.ie
Business Blogging – a Case Study
PuddleDucks
PuddleDucks.ie
Founded in 2005Website: www.puddleducks.ieMain sales channel: Online Sales to Irish MarketMarket: Waterproof Clothes for ChildrenExpanded to Outdoor Clothing for Adults in 2007Sales increasing year on year since launch
PuddleDucks
PuddleDucks.ie
PuddleDucks Blog – How we Started
PuddleDucks.ie
Attended Business Blogging CourseKept blog Private at first and got feedback from
friends/familyEngaged with Other Blogs – Add CommentsTook the plunge and went live in July 2008
Use WordPressBlog 2-3 times a week 5-6 hours a week
Logistics
Why we Blog
PuddleDucks.ie
CredibilityCommunity NetworkingFind-abilitySales
Credibility
PuddleDucks.ie
Put human face to business
Reassure potential customers that you are a trustworthy business to deal with
Statistic: 83% of SMEs are vetted online before a potential customer contacts them
Source: Amarach 2009
Community
PuddleDucks.ie
Word of Mouth Referrals
Build Online Community of Customers
Post photos of customer’s children wearing their PuddleDucks with recommendation from mums / dads
Write posts of interest to our customers / demographic
Networking with Peers
PuddleDucks.ie
Share information with network about online marketing, social networking and technical ideas.
Find-ability
PuddleDucks.ie
Search engines like Blogs – constantly changing content
Blogs can be indexed within hours
Search for “puddleducks.ie” on Google
42 of first 100 listings are connected to the Blog – either directly or indirectly.
Sales
PuddleDucks.ie
Information on New ProductsInformation on Special Offers
Spreading the word
PuddleDucks.ie
Blog posts automatically feed to:
Facebook Fan PageIGOpeopleLinkedIn IrishBlogs.ie Irish Internet Association
Manual Feed for some Posts to:Twitter
In Summary … Business Blogging is …
PuddleDucks.ie
Easy (to start)EffectiveEnjoyableEvolving
Thank You
PuddleDucks.ie
Connect at:
Email: [email protected]: @puddleducksLinkedIn: Aedan Ryan IGOPeople: PuddleDucks