aecturos project panteion university - adandprlab
TRANSCRIPT
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Πηνελόπη Καρβουνίδου
CONSPIRACY
Μαργαρίτα Παπαδοπούλου
Γιώργος Κυριακάκος
Αλεξία Σταυροπούλου
Μαρία Μαυρειδοπούλου
ARCTUROS PROJECT
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“We often forget that WE ARE NATURE. Nature is not something separate from us. So when we say that we have lost our connection to nature, we’ve lost our connection to ourselves.” ― Andy Goldsworthy
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THE ISSUE• Even though people are familiar with
ARCTUROS and its action, still haven’t realize the significance of it
• Belief that its something that the organization can handle on its own
• Need for making people know better ARCTUROS and its work. Familiarize
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Hard TimesOne might think: “I struggle just to get by the
month, I can’t afford helping some bears”
WE SAYYes you can! There are some things that economical crisis cannot cut out..
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..like COFFEE! It’s cheep, tasty and necessary!
OUR THOUGHT: Cooperation with chain
stores of coffee
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HOW ARCTUROS decoration Plastic cups for coffee to go designed with every
ARCTUROS bear with phrases on(one bear for one cup)
Donation box Bonus card for every +20cents donation (30 coffees)
15 coffees (3euros) an ARCTUROS pen offering 30 coffees (6euros) an
ARCTUROS cup offering
Hi! I’m patrick! You just helped me to
have a great happy life! If you want to
help my friends too, please visit
www.arcturos.gr to learn more
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SOCIAL MEDIA
• This action will be promoted on social media such as Facebook, Twitter (with
special hash tags) and Instagram (calling for people to post photos with
their bear-coffee and the special quote) from both ARCTUROS pages
and the coffee chain
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IN THIS WAY..• ..people will be able to get to know
ARCTUROS better as well as their bears
• It will be very easy to donate. After all its only 20cents!
• People will be merging their everyday favorite habit with ARCTUROS
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Also : Giving people a motivation to get to know the
Sanctuary betterFor every year adoption of a bear : 2 stay overs at a hotel in Nymfaio for two
with free transport One day free to explore the beauties of
Nymfaio Two days at the Sanctuary as a part of the
team (get in touch with the bears, feed them) not only as visitors
Souvenirs
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Lastly, we would like to share a story …
• https://www.youtube.com/watch?v=5W9e86tRMr4
THANK YOU!
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MARKETINGLAB@ADANDPRLAB
• Instructor: Diana Birba• Professor: Betty Tsakarestou, Ph.D, Assistant Professor and Head of Advertising and Public Relations Lab, Panteion University, Athens, Greece •Project: ARCTUROS
Γιώργος Κυριακάκος (Gkiriakakos)Μαργαρίτα Παπαδοπούλου (pap_maggie)Πηνελόπη Καρβουνίδου (pkarvounidou1)Αλεξία Σταυροπούλου (Αλεξια Σταυροπουλου)Μαρία Μαυρειδοπούλου (MariaMavrido)
2016
Panteion University
Athens, Greece