ae card 1 [1]
TRANSCRIPT
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Driving Profitable Sales
Driving Profitable Sales
Driving Profitable Sales
Driving Profitable Sales
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Understand Profitable Sales
Control A markdowns
Ask ThisWhat is your highest A
markdown department and what are you doing to reduce?
Check ThisEnsure all clearanceproduct is priced and
signed accurately and alldisplays are neat and
zoned.
Do ThisObserve Team members
working out Price changes to ensure they fill the home
location first
Understand Profitable Sales
Understand Margin
Ask ThisWhat has a higher margin national brand or owned
brand merchandise?
Check ThisCheck to ensure all seasonal
liability items are merchandised before DSD
items are used to fill available space
Do ThisObserve which items are
selected for sold out endcaps
Sales CultureKnow your Business
Ask ThisAsk team what local events
and traffic patterns are specific to store?
Check ThisEnsure team members are
aware of stores biggest opportunity areas and how fixing them can drive sales
Do ThisLook at guest comment cards
and on-line surveys for opportunities to eliminate roadblocks or drive sales
Sales CultureUnderstand the importance of
attachment sales
Ask ThisWhat is your attachment rate?
Check ThisEnsure Team members are
aware that service plans and accessories have higher
margin than original item.
Do ThisObserve Team members in electronics offering service
plans and accessories to complete package
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