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Driving Profitable Driving Profitable

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Page 1: AE card 1 [1]

Driving Profitable Sales

Driving Profitable Sales

Driving Profitable Sales

Driving Profitable Sales

Page 2: AE card 1 [1]

Understand Profitable Sales

Control A markdowns

Ask ThisWhat is your highest A

markdown department and what are you doing to reduce?

Check ThisEnsure all clearanceproduct is priced and

signed accurately and alldisplays are neat and

zoned.

Do ThisObserve Team members

working out Price changes to ensure they fill the home

location first

Understand Profitable Sales

Understand Margin

Ask ThisWhat has a higher margin national brand or owned

brand merchandise?

Check ThisCheck to ensure all seasonal

liability items are merchandised before DSD

items are used to fill available space

Do ThisObserve which items are

selected for sold out endcaps

Sales CultureKnow your Business

Ask ThisAsk team what local events

and traffic patterns are specific to store?

Check ThisEnsure team members are

aware of stores biggest opportunity areas and how fixing them can drive sales

Do ThisLook at guest comment cards

and on-line surveys for opportunities to eliminate roadblocks or drive sales

Sales CultureUnderstand the importance of

attachment sales

Ask ThisWhat is your attachment rate?

Check ThisEnsure Team members are

aware that service plans and accessories have higher

margin than original item.

Do ThisObserve Team members in electronics offering service

plans and accessories to complete package

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