adwords account setup

Download AdWords Account Setup

Post on 01-Sep-2014

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  • AdWords Setup Introduction to AdWords Signing Up for AdWords Creating Campaigns Choosing Keywords Creating Great Ads Measuring Results
  • Introduction to AdWords
  • What is Google AdWords?AdWords is Googles online advertising program Advertisers select keywords; ads appear next to the search results on Google.com Ads can also show on hundreds of thousands of other websites AdWords is a live auction for keywords
  • Where do my ads appear?
  • Googles Search Partners
  • Google Display Network
  • Signing Up for AdWords
  • Quick and Easy Signup
  • Setup your Account Set your time zone and currency These cannot be changed after you create your account!
  • Automatic Payments Billed each timeyou accrue your billing thresholdManual Payements Prepay and fundsare subtract from account
  • Account Preferences My Account > Preferences Change Auto-Tagging to Yes Link Google Analytics Account Connect Google Analytics to AdWords
  • Creating Campaigns
  • Types of Campaigns Search Network Search Partners Product Listing Ads Display Network Remarketing Image Ads Text Ads Suggested Campaigns My Company Content Text Ads Competitors Search Network Display Network PLA (Product Listing Ads) Remarketing
  • Setting Up Campaigns Search Partners Mobile Devices
  • Splitting Up DevicesAllows you to target only computers, mobile phones, or tablets. Always split campaigns into mobile and computer when possible Segment as precisely as: Operating System (iOS 5) Device Model (iPad 2) Carriers and Wi-Fi (AT&T Only)
  • Location TargetingTarget only relevant areas based on: Searching Locations including county, country, city, state Targeting a radius around a given area Excluding locations you would like to avoid
  • Bids, Budgets, and More Choose Manual or Automatic Bidding Set default bid for future keywords Set daily budget for this campaignChoose Delivery Method:Standard: Ads DistributedEvenlyAccelerated: Ads Distributeduntil budget is reached
  • Ad Scheduling Choose days and hours where ads should run Turn off ads during non-business days and hours Adjust bids to increase or decrease during peak hours
  • Creating Ad GroupsFor search campaigns: Create ad groups based on groups of keywords ie. For a Shoes campaign you may have ad groups called: Mens Shoes Womens Shoes Buy Shoes Shoes Online All search campaigns need a default bid for keywords, a list of keywords, and at least one ad to run Group keywords by common themes and create relevant ads
  • Typical AdWords Account Structure AdWords Account Unique email address & password Billing information Campaign Campaign Daily budget Daily budget Location/language targeting Location/language targeting Distribution preference Distribution preference End date End dateAd Group Ad Group Ad Group Ad Group Ad Group Ad Group Keywords Keywords Keywords Keywords Keywords Keywords Ads Ads Ads Ads Ads Ads
  • Poorly Setup Structure AdWords Account Furniture Campaign Furniture Ad Group The Best Furniture Great Selection, Made in USA Free Shipping, 5 Year Warranty. PlantationDesign.comleather sectional leather loveseat leather chairrugs patio furniture leather sofadining room table table lamp coffee tablekitchen table floor lamp end tablebrass bed kids furniture lampleather headboard living room furniture ottomandresser bedroom furniture dining room tableleather couch desk media console
  • The Right Way to Structure Your Account AdWords Account Furniture Campaign Leather Sectionals Leather Loveseats Leather Chairs Ad Group Ad Group Ad GroupLeather Sectionals Leather Loveseats Leather ChairsLeather Sectionals Made in USA Free Delivery When You Buy Before Handcrafted Leather ChairsFrom $1,999 With 5 Year Warranty Christmas. Order Yours Today! Make a Statement. View Catalog!plantationdesign.com/sectionals plantationdesign.com/loveseat plantationdesign.com/chairsbuy leather sectional suite buy leather love seats buy handmade leather chairbuy leather sectional suites buy leather loveseats buy handmade leather chairsleather sectional suites buy leather love seat handmade leather chairsleather sectional suite buy leather loveseat handmade leather chairbuy leather sectional leather loveseats buy leather chairsbuy leather sectional leather love seats buy leather chairleather sectional leather love seat leather chairleather sectionals leather loveseat leather chairs
  • How to Choose theRight Keywords
  • Building Your Keyword List Brainstorm Business Review Your Website Think Like a Customer Focus on Your Unique Selling Points Include Plural and Singular Versions Include Spelling Mistakes & Variations Include Product Numbers & Codes
  • The Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
  • Get Creative Looking For Keywords Instant Search On Related Searches
  • The Goldilocks Principlevacation florida vacation rental 3 br vacation rental grayton beachtax tax preparation nashville tax preparation service nolensville rdstore dvd storage faux leather storage for dvd box setsbags handmade leather bags handmade black croc leather handbagsaccounting cheap accounting software accounting software for petsitting bizToo General Just Right Too Specific
  • Example keyword vacation -- your ad might showfor:vacation rental The go-gos vacationvacation deals disney vacation clubvacation ideas pictures from our vacation by lynne rae perkinsvacations for kids vacation auctionsvacations for singles vacation accrual policyvacations for veterans Vacation agent magazineNational lampoons European vacation vacation air conditioningpermanent vacation lyrics vacation anxiety General keywords = low clickthrough-rate = low Quality Score
  • Keyword Match Types How keyword The ad will The ad will show whenMatch Type appears in show when: a searcher types: AdWords: Any word combination Caribbean Cruise Ships related to part of or all ofBroad Caribbean Cruise the keyword or rela