Ferrero Rocher

ZOOTPrince Arora-Chief Creative OfficerNiharika Singh- DirectorSmita Vishwanathan- Business Development ManagerParul Bhatia- Head- Media PlanningNavdeep Sama- BuyerAmit Raj Sethi- Co-ordinatorJanak Behl- Chief Planning Officer

Industry

FMCG- Chocolates…..

Segmentation• On basis of Lifestyle and personality.

Target Group• School & College Students

• 14-26 Yrs.

Positioning• Love Fantasy

S

T

P

Business Plan

• Chocolates are the first choice for couples to gift.• Presently Cadbury holds a very high market share with

Temptation and Bournville.• We will make Ferrero Rochers as the ultimate fantasy.

Survey Results

• Are you fond of Chocolates??

Yes No

Survey Results

Market Share

AmulCadburyNestleFerrero SpAChalet Suisse Inc.Others

Survey Results

• Have you heard of Ferrero Rochers?

Brand Awareness in Rurals

YesNo

Survey Results

How did you come to know about Ferrero Rocher?

Word of MouthThrough GiftsTried From MarketOthers

What we can do for you??

• Increase Brand Awareness.

• Increase Sales.

• Implement “Pull Strategy”

Media Objective

We will use such media vehicles that may fetch maximum customer base with minimum inputs and for longer duration of time.

How and Where???

• Digital Media: Radio Sponsorships, TV Commercials.

• Canters: Play Grounds, Parks, Super- Markets

• OOH Marketing: Near Educational Institutes, Shopping Malls.

Cinema Halls.• Social Networking• Print Ads

Risk Analysis

• .

Strength

Weakness

Opportunities

Threat

Lets ZOOT.Thank You