Both Government and Higher Education need leaders and innovators to help them adapt

If you see the need, it is ok to lead the change

Don’t assume others in the room know more than you—inform yourself and share your opinions

Focus on strategic goals—improving external relations, public engagement and transparency

Introduction: The Framework

Federal Movement to Gov 2.0 Success Stories Opportunities and Challenges Recommendations for Building a

Better Government Strategies and Goals

Build Your Case: Example for Gov 2.0

Gap Between Academics and External Relations

Success Stories Opportunities and Challenges Recommendations for Building a

Better University Measuring Return on Investment

Build Your Case: Example for Higher Ed 2.0

“People are also using the Net to get involved in governance. It's a way for government leaders to hear from constituents directly, unfiltered by layers of staff. This helps engage citizens in both the electoral process and the day-to-day governance of the state and our country. And it helps public servants keep the pulse of the people they serve.”

Craig Newmark

Founder, Craigslist

Find Outside Evangelists

“States that ignore the social media revolution will do so at their own peril. Without using these tools, State Governments may find themselves the last participants in the live 24 hour conversation that is now ongoing, and may well find they have literally become the last to know.”

Alan Silberberg

CEO, You2Gov

Citizen Engagement Encourage dialogue and maintain relevance. Serve citizens more efficiently, while

building positive relationships. Employee Engagement

Engage employees in their work and connect them with the mission of their Agency and the Administration.

Encourage employees to be word-of-mouth marketers for state initiatives.

Identify Opportunities and Challenges: Examples

Communications/IT Partnership Questions for further exploration include

privacy, security, public records, stewardship, process, and usage

Additional Buy-in In addition to Communications, Marketing

and IT, build bridges with legal and program/academic areas

Identify Opportunities and Challenges: Examples

Yesterday’s email is today’s Twitter is tomorrow’s… In the end, we are talking about tools to

better serve and engage our citizens and potential students

Tools will change, what is important is the strategy and the goals

There are already innovators within organizations using these tools—they need guidance on how to use them to best benefit the organization

Building a Better Government, a Better University

Measurement is a beast of its own Decide on goals, both qualitative and quantitative It is great to increase buzz, followers, tweets, etc But remember, at the end of the day profits do

matter For assistance with measuring real Return on

Investment (R.O.I.) Visit http://smroi.net

For assistance with qualitative measures, like Word-of-Mouth Marketing and engagement Visit www.womma.org Visit www.brainsonfire.com

A Word on Measurement and R.O.I.

Cara Keithleywww.CaraKeithley.com

@CaraKeithley