Fall 2012

Official Publication of the Ontario Simmental Association Official Publication of the Ontario Simmental Association Official Publication of the Ontario Simmental Association Official Publication of the Ontario Simmental Association Official Publication of the Ontario Simmental Association Official Publication of the Ontario Simmental Association

2 Designed by melDesignAdvocate | Fall 20122

Designed by melDesign

Advocate | Fall 2012 3

As we move into the Fall season I would like to take this opportunity to update all the OSA members and friends on some of our upcoming activities.

The Royal Futurity Simmental Show and the Royal YCS shows have changed to the Friday this year. So please join us on Friday November 3rd, 2012 commencing at 2pm to watch and cheer on those who are participating. We wish everyone Good Luck.

The RAWF Simmental Beef Show will also be on Friday November 3rd commencing after the YCS Show. The winners of the Ron Wooddisse Carcass Class will be selected and an-nounced at the Simmental Show. We will be auctioning a heifer donated by Donovandale Farms as a fundraiser for the OSA programs and youth programs. We hope to see you there and please join us for the after show social to share some good times with old and new friends.

Selections are taking place for the Royal Agricultural Winter Fair All Beef Breeds Sale to be held Saturday November 4th, 2012. Please consider attending to support your fellow breeders.

Don’t forget to check out the 2012 Membership Directory included in this edition as well as the upcoming events section. If you have an upcoming event you would like us to include in future editions of the Advocate please forward to Melissa Ledoux (melis-saledoux@me.com) or myself (donovandale_simmentals@hotmail.com).

Debbie Elliott will be accepting Age Verification entries until September 15th, 2012 for the 2012 Age Verification Contest. The Winner will be selected at the 2012 RAWF.

The deadline is fast approaching for the Cattleman of the Year Award. If you know of a commercial cattleman that you would like to nominate, please forward your nomination to Debbie Elliott (dje@djfarmscattle.com) prior to September 1, 2012.

If you are looking for promotional material to hand-out at sales, shows, etc we have avail-able for purchase the OSA “trading card” which was developed as an education card aimed at children. The cost per 100 is $20.00.

This summer has not been kind to farmers as we have experienced exteme heat tempera-tures and droughtt situations in many areas of our province. We have all experienced challenges with our hay and cereal crops making it difficult. Let’s hope for gentle rains, warm sun and plenty of green grass.

Have a safe end of summer and all the best for the months ahead.

Keitha Harris-DonovanPresident, Ontario Simmental Association

Ontario SimmentalAdvocate

Melissa Ledoux Graphic Designer

348 Allen street, SheffordQc, J2M 1E7

melissaledoux@me.comwww.mel-design.ca

Published show results, sale results, events, annoucements, etc. will only be listed in the Advocate if delivered to the graphic designer in writing or email. Simmental related photographs you wish to share are also encouraged.

ADVERTISING RATESB&W ¼ Page $75

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Color Inside Covers $325

Color Back Cover $375

Yearly Card Ad $75

YEARLY CONTRACTSReceive 10% discount on regular rates

with exception to the cards ads.

YEARLY CONTRACTSConsists of 2 issues

*Must be a paid OSA member to advertise

1 year | Membership $30 3 year | Membership $85

*Prices may change according to printing costs.

ADVERTISING & COPY DEADLINES

All advertising, copy, and photographs must be submitted by the following dates

ISSUE1 February | DUE: Dec 31st ISSUE2 September | DUE: July 31st

Advocate | Fall 20124

President's Message

Advocate | Fall 2012 5

Cover PictureTaken by Brian Robertson,at Jeff MacCrostie's farm

Romac Cattle Co.Ripley, ON

Summer 2012

If you have a cover shot for the Advocate,

please send it to Melissa.

President Keitha Harris-Donovan

T613.257.2617 dovovandale_simmentals@hotmail.com

Vice President Dan O'Brien

C613.761.2403 dan.obrien@sympatico.ca

Past Vice-President Billy Elmhirst

C705.761.0896 ircc@nexicom.net

Secretary Grace Oesch

T519.656.2199 gravandale@netflash.net

Treasurer Debbie Elliott

T519.345.2785 dje@djfarmscattle.com

CSA President Ron Nolan

T905.607.2204 rnolan@hatch.ca

South West Director Kevin Howatt

T519.523.4338 kevin.howatt@watergroup.com

East Central Director Glenn Wotton

C705.878.1713 elmtreefarms@i-zoom.net

Director Tina Hiddink T613.399.3239

tina.hiddink@scotiabank.com

Director Carla Nolan

T905.607.2204 carlanolan@rogers.blackberry.net

Director David Milliner C519.923.9188 dgmilliner@everus.ca

CSA Director & Director Kara Enright

T613.478.3404 kara_langevin@hotmail.com

OSA Board of Directors 2012

With my grade 10 history course the final requirement was to find something that I was interested in that had to

do with Canadian history and complete a display project on it. Me be-ing raised with cattle wasn't going to do fashion or hockey, I decided on what I was most interested in - Simmental cattle. The project was fun learning; where the first animal was imported to; where the name originated from and even who the first animal in Canada. Now try and tell a city teacher what beef cattle are let alone Simmental and that the world doesn’t revolve around Holstein “milking cows”. The next step was to find artifacts, now try and find an artifact for Simmen-tal! So I decided on the next best thing to bring a live Simmental animal, my two bull calves; DeeBran Kummins and DeeBran D Kinsman. They didn’t believe that I would actually bring them but I did. The people that know me well know that I live, breath, dream and eat Simmental! The next challenge was how to display it at the museum most of the projects were just propped up against the wall or on a table for display. Where mine needed to be secure; some place where they could poop, pee and eat! Once I found a spot it was great, I was concerned that no

one would view my project during the open house since I was placed by the tractor exhibits where no one comes. Once they heard I had "baby cows" on displays there was a crowd. Try to get through city people’s heads that they were bulls not cows-there is a difference. Even my own friends where scared to get near them but after I explained to everyone and they read my displays about what all us Simmental breeders already know what the bred can offer they became really interested where they could buy Simmental meat and not Augus. I really enjoyed putting this together, showing my friends what I re-

ally am interested in and proud of. I do wish to thank the Ontario Simmet-al Association for the use of the dis-play banners they showed everyone clearly what the cattle were about and the different colours and that black doesn’t really mean only one type

of breed. I also want to say a Big thanks to the D J farms crew who also helped me get things to the open house on time. After completing this project and meeting the public I have realized the work that still needs to be done to help the Simmental breed excel and get in the minds of not only the breeders and cattlemen but also the urban public to understand their food options.

Dee-Anna Elliott • DeeBran D-a division of DJ Farms

Dee's History Project

Advocate | Fall 20126

Arnold, Brad & ValWeiser Heights Stock Farms3517 Glanworth DriveLondo, N6L 1J5 wiserheights@gmail.comT519.686.6718

Barber, JerryBarleeR.R. 3, Shawville, J0X 2Y0petropontiac@picanoc.caT819.647.3770 | C613.203. 3217

Barkley, Larry & RhondaHi Tech FarmsR.R. 3, Ingleside, K0C 1M0larrybarkley@sympatico.caT613.537.9654 | F613.537. 9654

Batty, Rick & CindyWyecrest Farm7260 Highway 12 N. R.R.#1, Brooklin, L1M 1Y2rbatty@look.caT905.655.4966 | F905.655.4966

Bauer, MikePig Haven Farms385435 20 Sr Amaranth, R.R.#1Shelburne, L0N 1S5bauer.stockfarms@gmail.comT519.925.0013

Bischof, Diane & ClaireFarm Bischof40-18th Avenue Roxboro, Qc, H8Y 3A6info@simmentalbishof.comwww.simmentalbishof.comT514.684.2480 | F514.683.9667

Bouchard,BrianBouchard Livestock InternationalBox 1409, Crossfield, AB, T0M 0S0T403.946.4999 | F403.946.4919info@bouchardlivestock.comwww.bouchardlivestock.com

Burns, CharlesKingfield Farm1314 King Vaughan RoadMaple, L6A 2A5cburns37@hotmail.comT905.773.4472 | F905.773.4472

Burns, MichaelKingfield Farm1314 King Vaughan RoadMaple, L6A 2A5cburns37@hotmail.comT905.773.4472

Burns, SterlingBurns Simmentals1842 County Rd#10, R.R.#1Perth, K7H 3C3T613.267.3134

Cartwright, John & MargoBoss Cattle Company34303 Clarke RoadR.R.#2, Granton, N0M 1V0bosscattle@quadro.netT519.225.2978 | F519.225.2907

Cheslock, Harold & AnneMeadow Lock FarmP.O. Box 249, Metcalfe, K0A 2P0T613.821.3102 | F613.821.0129

Cholch, Wolfgang & LisLandwolf Farm842 Port Elmsley RoadR.R.#5, Perth, K7H 3L7wlchsimmental@hotmail.com T613.267.8477

Code, Russel K.Arkacy Simmentals7232B, Franktown Road Richmond, K0A 2Z0T613.838.2694

Conquergood, StanMaple Key Farm4239 Hwy 21 R.R.#1,Port Elgin, N0H 2C5conquergood@bmts.comT519.832.2366 | C519.353.8810

Crawford, Reed & JaneRiver Point Cattle Company22950 Taits RoadR.R.#4, Glencoe, N0L 1M0 riverpointcc@hotmail.comwww.riverpointcattlecompany.comT519.287.5286 | C519.857.7333

Crozier, DawsonClearbrook Simmentals546 Haley RoadR.R.#3, Renfrew, K7V 3Z6dcrozier@enrtco.netT613.432.5843 | F613.432.5843

Dance, Don & ShirleyNorthfork Cattle Co.R.R.#3, Bright, N0J 1B0T519.632.7285

Dobbie, Jeff & AprilDobbie SimmentalsR.R.#4, Spencerville, K0E 1X0jadobbie@jcis.caT613.658.3181

Donovan, Gerald & Keitha Harris-DonovanDonovandale Farms529 Glenashton Road, R.R.#3, Ashton, K0A 1B0donovandale_simmentals@hotmail.comwww.donovandalefarms.comT613.257.2617

Elford, Bill & DorothyElforado Farms235961 Beaver Valley Rd.R.R.#1, Kimberley, N0C 1G0banddelford@gmail.comT519.599.5044

Elliott, Dennis & DebbieDJ Farms7062 Line 26 R.R.#2, Staffa, N0K 1Y0dje@djfarmscattle.comwww.djfarmscattle.comT519.345.2785 | F519.345.2799

Elmhirst, Bill & JuanitaIndian River Cattle Co.R.R.#1, Indian River, K0L 2B0ircc@nexicom.netwww.indianrivercattlecompany.comT705.295.2708 | F705.295.3369

Enright, Darold & KaraEnright Cattle Company326 Hunt Rd, R.R.#2, Tweed, K0K 3J0kara_langevin@hotmail.comT613.478.3404 | F613.478.0016

Eurig, Larry & JudyCrimson Tide Fleckvieh311371 Hwy 6N, R.R.#3Mount Forest, N0G 2L0larryeurig@hotmail.comwww.crimsontide.caT519.323.3167

Farrell, Donald & CathyFar-L FarmsR.R.#2, Ripley, N0G 2R0T519.395.3346 | F519.395.3346

Gagnon, Yves & DianeFerme Gagnon426 Route 315Cheneville, Qc, J0V 1E0ferme_gagnon_farm@hotmail.comT819.428.3502

Gibbons, Vaughn & CindyGibbons Farms1787 Stevensville Rd.Stevensville, L0S 1S04gibbons@sympatico.caT905.382.3879 | C905.651.3274

Glasman, Miles & BonnieM & J Farms SimmentalsBox 1179, Russell, MB, R0J 1W0mjfarms@inetlink.caT204.773.3279

Member’s List 2012Ontario Simmental Association

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Advocate | Fall 2012 7

Goldie, HerbBenchmark SimmentalsBox 429, 345 Cameron St. EastCannington, L0E 1E0hgoldie@personainternet.comT705.432.3120 | F705.432.3120

Hagerman, Ernie & AgnesMountain Road SimmentalsBox 73, 440 Mountain RoadTamworth, K0K 3G0T613.379.2980

Hall, Everett & MarylonHallridge SimmentalsR.R.#3, Owensound, N4K 5N5eahall@bmts.comT519.371.0683 | F519.371.1221 Hansen, JackOtter Creek Farm101 Scoble Townline RoadNeebing, P7C 0C2ottercreek@tbaytel.netT807.627.6185 | F807.344.8210

Harris-Donovan, KeithaDonovandale Simmentals529 Glenashton RoadAshton, K0A 1B0donovandale_simmentals@hotmail.comwww.donovandalefarms.comT613.257.2617

Hicks, JeffCreed Ankony Farm44 Ryan Road, Rhinebeck, 12572T845.876.2215

Hiddink, Hank & TinaWild Oak FarmsR.R.#1, 631 Wilkes RoadP.O Box 250, Bloomfield, K0K 1G0tina.hiddink@scotiabank.comT613.399.3239 | F613.399.1151

Horst, Dwayne & AndreaDwayann Simmentals7455 Sideroad 9 WR.R.#4, Arthur, N0G 1A0dhorst@distributel.netT519.848.5948

Howatt, KevinPoplar SimmentalsR.R.#1, Auburn, N0M 1G0kevin.howatt@watergroup.comT519.523.4338

Huber Rolf E.Sanmar Simmentals86 Sideroad J, R.R.#2Tiverton, N0G 2T0T519.368.3031 | F519.368.3032

Hurley, AllenMaple Hill FarmR.R.#3, Echo Bay, P0S 1C0T705.248.2841

Imrie, Ray & DorisRidge-View Farm12675 Maple Ridge Rd.R.R.#4, Winchester, K0C 2K0raegimrie@hotmail.comT613.774.6155 | F613.774.6155

Irwin-Childs, John & PatriciaSouth Down Simmentals5299 Concession 7R.R.#4, Uxbridge, L9P 1R4irwinchildsjohn@gmail.comT905.852.9756

Kern, Erich & DorisKern SimmentalsR.R.#1, Hanover, N4N 3B8dek@bmts.comwww.kernsimmentals.comT519.369.6447 | F519.369.6447

Kerr, Art & MarilynKerr Farms481 Frank Green RoadWestport, K0G 1X0artmar@live.caT613.774.5909 | F613.774.5909

Kerry, Glen & ShariFairview Simmentals85 Scugog Line 6, Port Perry, L9L 1B2gandskerry@andrewswireless.netT905.852.6887

Lacroix, Anna Mae3 Generations Simmentals2519 Graham StreetBox 66, Pakenham, K0A 2X0T613.624.9282

Laniel, YvonBlazing Simmentals4806 Frank Kenny Road, Vars, K0A 3H0ylaniel@travel-net.comT613.835.3564

Leahy, Bernard & LiseLeahy Stock Farm3113 Highway 28R.R.#4, Lakefield, K0L 2H0bern.leahy@gmail.comT705.652.5216 | F705.652.0295

Lewis, TerryRockridge Farm3746 Larry Robinson Rd.Russel, K4R 1E5terrycharles1947@hotmail.comT613.821.3479

Lyons, DavidR.R.#1, Harriston, N0G 1Z0T519.323.2489

MacCrostie, Jeff & ZoeRomac Cattle Co.R.R.#3, Ripley N0G 2R02jmaccrostie@bmts.comT519.353.4731

MacIntyre, Kevin, Tracy & MorganXcel Livestock6864 Boundary Road, Russell, K4R 1E5ktmacintyre@xcellivestock.comwww.xcellivestock.comT613.445.0506

Masters, James B.Knollbrook FarmsR.R.#4, Sideroad 15 142239Grand Valley, L0N 1G0knollbrookfarms@sympatico.caT519.928.3354

Matthews, Ivan & KathyRosemead Farm3724 Trim Road, Navan, K4B 1H8rosemeadfarm@hotmail.comT613.835.3363

Matthews, ScottKeystone Livestock33 rue MorelCompton, Qc, J0B 1L0scottmatthews01@gmail.comC519.766.5187

McCart, MichaelAlliance SimmentalsPO Box 542,North Gower, K0A 2T0T613.836.8096

McFarlane, Bob & DonnaMcRobdon SimmentalsR.R.#6, 9548 Wellington Road 6Mount Forest, N0G 2L0mcrobdon@wightman.caT519.323.1780

McGrath, Donald & LornaDonlor Simmentals2494 Baseline RoadR.R.#1, Elmvale, L0L 1P0T705.322.1320

McKay, Ron & Dianne286 Townsend St.Box 514, Clinton, N0M 1L0rdmckay@bell.netT519.482.7775

McKinlay, James & JoanSilver Springs SimmentalsR.R.#1, Ravenna, N0H 2E0jmckinlay@bmts.comT519.599.6336

Meek, Blythe & Ruth & DavidMeekabode Farm9770 Sideroad 15R.R.#1, Erin, N0B 1T0brmeek@sympatico.caT519.833.0463 | F519.927.9146

Milliner, David & GayleWaydamar SimmentalsR.R.#1, Dundalk, N0C 1B0dgmilliner@everus.caT519.923.9188

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Advocate | Fall 20128

Misener, Samuel & Ronald13165 Boyne RoadR.R.#3, Chesterville, K0C 1H0T613.448.3291

Moore, RyanMoore Field Simmentals831 Bland LineCaven, L0A 1C0ryanmoore@i-zoom.net

Mueller, Christoph & BertaFerme Terra Nossa2678 Boyd Settlement,Huntington, J0S 1H0T450.264.5865

Munro, DanBlack River Farms301 Catering RoadR.R.#1, Sulton, L0E 1R0branzake@sympatico.caT416.996.9658

Murray, PatCedar Creek Simmentals750 Robinson RoadPeterborough, K9J 6X2patmurray5@yahoo.comT705.292.5323 | F705.292.6706

Naismith , Marilyn C.Naismith Farm1301 Campbell Drive, Arnprior, K7S 3G8marilyn.naismith@gozoom.comT613.623.3782

Neuman, Nelson & NancyNeuman Simmentals2826 Fifth Line Road, Greely, K4P 1N2nancy.neuman@bell.caT613.821.5567

Nolan, Ron & CarlaBar 5 Simmentals636077 Holland Euphrasia TownlineMarkdale, N0C1H0bar5admin@xplornet.comT905.607.2204

Norwood, Charles & GeraldineNorwood Family Farm573-10 Little Crosby Lake RdR.R.#1, Westport, K0G 1X0nff@rideau.netwww.members.kingston.net/nff/T613.273.2255

O’Brien, DanO’Brien Farms13214 County Rd 13Winchester, K0C 2K0dan.obrien@sympatico.caT613.761.2403

O’Connor, JeanTriple Rose Simmentals7232 Franktown Rd.Richmond, K0A 2Z0triple_rose30@hotmail.comT613.838.5559

Oesch, Ivan & GraceGravandale Simmentals1201 Lichty Rd, R.R.#2Wellesley, N0B 2T0gravandale@netflash.netT519.656.2199 | F519.656.2199

O’Neill, Rob & FamilyMaplerose FarmsR.R.#1, Priceville, N0C 1K0rroneill@everus.caT519.924.3074

Orser, Lorne & LindaLorolin SimmentalsP.O. Box 1454595 Bellrock Rd, Verona, K0H 2W0lorolin@sympatico.caT613.374.2403 | F613.545.5802

Pearson, John & KathyAcademy Hill LivestockBox 157, 108 Charlotte St.Grafton, K0K 2G0j.kpearson@sympatico.caT905.349.3415

Plume, NormEvergreen Odds1003 Scott Road, R.R.#1,Cardinal, K0E 1E0normplume@sympatico.caT613.657.3636

Rauscher, Julius & DonnaDelta RHO Farms4593 Brookfield RoadR.R.#4, Welland, L3B 5N7deltarho@hotmail.comT905.732.2774 | F905.732.2774

Reekie, Harold E.Harold Reekie Farm416139 10th Line, R.R.#1Clarksburg, N0H 1J0

Reicheld, Fred & GlenJarvis Simmental FarmsR.R.#3, Jarvis, N0A 1J0T519.587.2190 | F519.587.2190

Robson, LauraRobson Acres1679 Zion Line, R.R.#1, Millbrook, L0A 1G0nrobson@nexicom.netT705.932.3216 | F705.932.2895

Schuller, Andrew & FamilyProspect Hill Simmentals8464 Revere DriveR.R.#3, Granton, N0M 1V0info@prospecthillsimmentals.comwww.prospecthillsimmentals.comT519.672.8880 | F519.672.8729

Silva, Joe ASilvahil1095 Nance Road, Cambridge, N3H 4R7joe_a_silva@hotmail.comT519.648.2456

Stewart, R & L and SonsR & L Stewart and Sons23401 Big Bend Rd, R.R.#2Newbury, N0L 1Z0Juataboutrlstew@aol.comT519.695.6124 | F519.693.4279

Stoddard, KirkTodd Simmentals85 Golf Rd, Box 20, Waterloo, Qc, J0E 2N0toddfarms@hotmail.comwww.toddfarms.caC450.521.8561 | C450.521.2148

Sullivan, ClaireSully's Farm475 Ennis Road, Ennismore, K0L 1T0sullysfarm@hotmail.comT705.292.7166 | F707.292.6854

Sullivan, John & LindaSullivan Simmentals232 Highway 105, Box 69Kazabazua, Qc, J0X 1X0sullivan.simmentals@bell.netT819.467.2713 | F819.465.2713

Tardiff, George & Laverne McGeeMc-Tar Farms1925 Centre Line, R.R.#2, Norwood, K0L 2V0gftardiff@hotmail.comT705.696.3288

Transcon Livestock CorpBox 700, Okotoks, T1S 1A8transcon@transconlivestock.comwww.transconlivestock.comT403.938.6680

Turpin, Brad & TracyBrandlee Simmentals482 Cooke Road, R.R#1Stirling, K0K 3E0brandleesim@hotmail.comT613.395.4794

Vance, Mrs. BarbV5 Simmentals1920 Marchurst Road, Kanata, K2K 1X7T613.839.5274

Walker, Gordon & Ruth AnnWalker Valley Farms2574 Centre Line RoadR.R.#1, Stayner, L0M 1S0T705.428.0079

Ward, RobertWardcrest Farms43565 Roberts LineR.R.#1, Union, N0L 2L0wardcrest@primus.caT519.782.4347F519.782.4873

Williams, Shane & JoanneJet Stream LivestockR.R.#2, Orton, L0N 1N0jetslivestock.@aol.comT519.787.1323

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Wood, Donald & PatriciaOtonavista Farm1261 Atchison RoadR.R.#1, Fraserville, K0L 1V0otonavista-wood@nexicom.netT705.939.6671

Wood, KatieRed Ribbon LivestockR.R.#1, Fraserville, K0L 1V0redribbonlivestock@yahoo.caC519.821.6654

Wooddisse, Mary EllenMarywood SimmentalsR.R.#1, Palmerstonmarywoodsimmentals@gmail.comwww.marywood.caT519.638.3571 | F519.638.5135

Woods, Richard & DianeWoods Simmentals2096 Middle RoadR.R.#2, Kingston, K7L 5H6dewoods@sympatico.caT613.546.6195

Wotten, Glen & Pat & FamilyElm Tree Farms1761 Little Britain RdR.R.#1, Little Britain, K0M 2C0elmtreefarms@i-zoom.netT705.878.1713

Wright, Carl & LaurieCar-Laur SimmentalsR.R.#1, Hanover, N4N 3B8lwright@bmts.comT519.369.3658 | F519.369.3658

Young, Bill & NancyForever Young Simmentals3250 Hwy 21, R.R.#3Tiverton, N0G 2T0bnyoung@bmts.comT519.369.5576

Younger, RobertAnabob Farms611441 Southgate Road 61R.R.#2, Mount Forest, N0G 2L0robert.younger@hotmail.caT519.323.9879

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« It's a Girl! »Newest addition to Wiser Heights Stock

Farms, Thorndale Ontario.

Molly Isabel Arnold, born February 2nd,

2012, weighing 9lbs 10oz. Proud parents

are Brad & Val Arnold and big brother Colin.

Advocate | Fall 201210

I know any number of highly successful cattle producers, like you, who are to be congratulated for having developed a successful business to date. You chose your breed and built your business to satisfy the needs of your customers (your target market) You’ve earned the right to proudly wear your Stetson. Like most of us, you may wear any number of hats: spouse, parent, breadwinner, community volunteer, church member, competitor, board member, friend, teacher or student. Little wonder that you have, as yet, not had the time, opportunity, or resources, to master the art of marketing your cattle business in a tough economic climate.

For those of you who are looking to putting on your marketing person’s hat, I respectfully dedicate this new series of marketing tips to give you a leg up on this, perhaps under developed, aspect of your business. In today’s highly challenging times, improving your marketing strategies by taking advantage of free or cost effective marketing techniques may make the difference between barely surviving and thriving. It’s my goal to help you with your time and resources crunch by offering you a series of Marketing Tools articles. Starting with this issue, I will provide basic information at the rate of one tool per issue. Each tool will be offered in sequence so you can construct your marketing plan from the ground up. Should some of these tools stir your interest and you want to go into more detail, you are invited to read more on my Marketing Tips blog (www.horsescoops.com/blog/)

MARKETING TIP #1 – THE BARE BONES OF MARKETING Marketing is more than just advertising, it’s really the whole environment surrounding your cattle business. While that may sound intimidating, don’t worry, you are already employing marketing strategies on a daily basis. You just may not recognize it as such. Let’s say you are in town picking up mineral from a local feed store, who politely asks you how things are going? You reply “Great, we’re really excited about our new calf crop.” A customer in line behind you asks, “What kind of cattle do you raise?” And the conversation takes off. Well, you’re not just having a conversation, you’re marketing – good for you!

THE NO. 1 ABSOLUTE “MUST-HAVE” MARKETING TOOL :But, do you have a business card to give this customer, or to leave some behind at the feed store? Does your business card accurately describe your operation? Does it include your contact information, and list your email address and website? Serious business people have business cards and they make the effort to distribute them as often as possible. Should we, as serious cattle-business people, do any less?If you don’t already have business cards, please, start here. Commercially printed business cards are not all that expensive. You could even print them yourself on your computer very economically, but be sure to choose good quality card stock and to use a classy design because you only get one chance to make a good first impression. If you think you don’t need business cards, then how would that customer from the feed store manage to remember who she spoke to at the store? How would she contact you? Or look up your website?

WHAT OTHER TOOLS DO YOU NEED?Having your business card in hand jump starts the marketing cycle. That customer from the feed store notices your website address on your business card and looks up your cattle operation. Your website offers her an on-line sign up form so she can receive regular email updates or a monthly newsletter. The email or newsletter sign up permits you to be in touch with her on a cyclical basis. This increases your opportunities to sell her on your program. (Okay, so you don’t have a website yet, never mind a monthly newsletter – we’ll deal with that in later articles.) While each of these marketing tools can stand alone, they work so much harder for you when they support and complement each other. If you have other printed materials such as business stationery, letterhead, envelopes, brochures, or you place advertisements in cattle magazines, sale catalogues or industry directories, make sure they contain all your contact information including your telephone number, email and website addresses. You’d be surprised how often I notice one or more of these critical identifiers are missing!

To hopefully whet your appetite for what’s to come – here are the top ten Marketing Tools articles to follow in subsequent issues 1. The Bare Bones of Marketing (covered in this issue) 2. Identifying and Developing Relationships with your Customers 3. Writing & Submitting News Releases 4. Showcasing your product or services in public places 5. Marketing through Email, Facebook, Twitter and other Social Networking sites 6. Net Etiquette (Website & Email “do’s & don’ts”) 7. Measuring the effectiveness of your website (is it working for you?) 8. Building business networks & positioning your business within the industry 9. Building credibility to generate customer referrals 10. After sales service In the spirit of mutual learning and sharing, I invite your comments and feedback (positive and negative), which you can post on my website’s blog or submit direct to the editor of this magazine. See you next issue.

Marnie Somers is a freelance writer and web designer. Her articles have been published in numerous horse and cattle magazines across North America. She is the designer/webmaster for the Manitoba Simmental Association, among numerous other agribusiness clients. Somers has been a media/marketing consultant to the horse industry since 1997, and has presented Marketing Tips seminars. Somers may be contacted via email at: marnie@horsescooops.com. Her Marketing Tips blog may be found at www.horsescoops.com/blog/.

Top ten no cost or low cost marketing tools for your cattle business.

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SHOWMANSHIP

PEE WEEChampion Pee Wee Showman: Tyler FalconerReserve Champion Pee Wee Showman: Denver Campbell

NOVICEChampion Novice Showman: Katie FalconerReserve Champion Novice Showman: Travis Fulford

JUNIORChampion Junior Showman: Bailey CampbellReserve Champion Junior showman: Hannah Fulford

INTERMEDIATEChampion Intermediate Showman: Katie JonesReserve Champion Intermediate Showman: Alexa Campbell

SENIORChampion Senior Showman: Brittany BarkleyReserve Champion Senior Showman: Grant Milliner

Grand Champion Showman: Grant MillinerReserve Champion Showman: Brittany Barkley

King & Queen of the Ring fromBeachburg Fair h July 28th 2012

show RESULTS

The King and Queen of the Ring are selected from all breeds entered in the Contest.

OYCSA Trillium Classic 2012 | Dundalk, Ontario | July 27th and 28th 2012 Judged by : Mr. David White

CONFORMATION

Grand Champion FemaleKaitlyn O’Neil with a 2 Year Old pair: Maplerose Kesha with Maplerose Miss Kacey

Reserve Champion FemaleAlexa Campbell with a Senior Yearling: Destiny Target Shandy

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show RESULTSLondon Junior Beef Expo | London, Ontario | March 10th 2012

Orangeville Youth Forum 2012 | Orangeville, Ontario | April 7th 2012

Sarah Heights – Reserve Female

Sarah Heights – Supreme Female

Jack Oates – Supreme Female

Jack Oates – Reserve Female

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Saturday September 8th, 2012Fleckvieh Fever ‘12Annual Fall Female SaleCrimson Tide Fleckvieh and Guests(at the farm), Mount Forest, Ontario

Saturday September 8th, 2012The Purebred PrimaryAnnual Fall Coloured Female SaleIn conjunction with Fleckvieh Fever ‘12(at Crimson Tide), Mount Forest, Ontario

Fall entry, Sept/Oct 2012-08-07 All Ontario Simmental Bull Test(at Crimson Tide), Mount Forest, Ontario

September 18th, 2012 @ 1:00 pmAutumn Classic SaleMaple Hill Auctions, Hanover, Ontario

September 18-22nd, 2012International Plowing Match (IPM 2012)Roseville, Ontario, Waterloo Region

October 5-9th, 2012 River Point Cattle Co. Internet SaleGlencoe, ONwww.riverpointcattlecompany.com

Oct 6th, 2012 @ 1:00 pmFutures One Group Private Treaty and ShowcaseDestiny Simmentals - Meaford

October 7th, 2012Bar 5 Extravaganza VIIFall Production SaleMarkdale, Ontario

October 13th, 2012 @ 1:00 pmOttawa Valley Simmental Harvest SaleMetcalfe Fairgrounds, Metcalfe, Ontario

October 20th, 2012 @ 1:00 pmPartner's for Progress Sale Vol.2Waterloo, Quebec

November 2nd, 2012Royal Agricultural Winter Fair Simmental ShowCommencing at 2 pmFuturity Show, YCS ShowmanshipOpen Beef show

November 3rd, 2012Royal Elite All Breeds SaleRoyal Agricultural Winter FairToronto, Ontario

November 3-16th, 2012North American International Livestock Exposition, Louisville, KY

November 18th, 2012 @ 1pmCentral Invitational Simmental SaleWoodville, Ont.

Upcoming Events

There were 4 entriesPhoto CONTEST entries

Thank-you to all the photographers who entered the "Cover Contest"We appreciate your support.

Dee-Anna Elliott

Brian Robertson • WINNER

Dee-Anna Elliott

Branden Elliott

Sophie Wotten

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CHAMPION JUNIOR HEIFER CALFBouchard Livestock International Crossfield, AB

RESERVE CHAMPION JUNIOR HEIFER CALFHallridge SimmentalsDr. Everett and Marylon Hall • Owen Sound, ON

CHAMPION SENIOR HEIFER CALFProspect Hill SimmentalsAndrew Schuller and Family • Granton, ON RESERVE CHAMPION SENIOR HEIFERLeahy Stock FarmsBernard and Lise Leahy and Family Lakefield, ON

JUNIOR CHAMPION FEMALEWaydamar SimmentalsDave and Gayle Milliner • Dundalk, ON RESERVE JUNIOR CHAMPION FEMALEDonovandale SimmentalsGerald and Keitha Donovan • Ashton, ON SENIOR CHAMPION FEMALETo be announcedRESERVE SENIOR CHAMPION FEMALETo be announced

GRAND CHAMPION FEMALEBar 5 Stock FarmsRon and Carla Nolan • Markdale,

RESERVE GRAND CHAMPION FEMALEFlo-Lar Farmsin memory of Larry Behnke BULL CALF CHAMPIONRobson AcresThe Robson Family • Millbrook, ON

RESERVE CHAMPION BULL CALFEvergreen OddsNorm and Barb Plume • Cardinal, ON

JUNIOR CHAMPION BULLFerme Bischofin Memory of Beat Bischof • Roxboro, QC

RESERVE JUNIOR CHAMPION BULL

Destiny SimmentalsTodd and Karen Campbell • Meaford, ON

SENIOR CHAMPION BULLV5 Simmentalsin Memory of Bennie Vance • Kanata, ON

RESERVE SENIOR CHAMPION BULLCanadian Simmental Country • Calgary, AB

GRAND CHAMPION BULLBurns SimmentalSterling and Mona Burns • Perth, ON

RESERVE GRAND CHAMPION BULLIndian River Cattle CompanyBilly and Juanita Elmhirst • Indian River, ON

PROGENY OF DAMAlliance Simmentals FarmsMike McCart • North Gower, ON

BREEDERS HERDOttawa Valley Simmental Club

GET OF SIREPoplar SimmentalsKevin Howatt • Ashburn, ON

PREMIER EXHIBITOR Royal Agricultural Winter Fair

PREMIER BREEDERRoyal Agricultural Winter Fair

RAWF 2012 Banner Sponsors

Bright Lights Futurity 2012 Banner SponsorsFor more information on sponsoring a banner

please contact Kara Enright at 613-478-3404 or kara_langevin@hotmail.com

CHAMPION BULLEnright Cattle CompanyKara and Darold Enright • Tweed, ON

RESERVE CHAMPION BULLWild Oak FarmsHank, Tina and Brandon Hiddink Bloomfield, ON

CHAMPION HEIFERGravandale SimmentalsWellesley, ON

RESERVE CHAMPION HEIFERBlack River FarmsDan and Janet Munro • Sutton, ON

YOUNG CANADIAN SIMMENTALCHAMPION SHOWMANArkacy SimmentalsRussell Code • Perth Road, ON

YOUNG CANADIAN SIMMENTALRESERVE CHAMPION SHOWMANIn Memory of Ron Wooddisse

RON WOODDISSE MEMORIAL CARCASS CLASS2012 CHAMPION BULLO’Brien FarmsDan O’Brien • Winchester, Ont.

RON WOODDISSE MEMORIAL CARCASS CLASS2012 RESERVE CHAMPION BULLO’Brien FarmsDan O’Brien • Winchester, Ont.

RON WOODDISSE MEMORIAL CARCASS CLASS2012 CHAMPION FEMALETo be announced

RON WOODDISSE MEMORIAL CARCASS CLASS2021 RESERVE CHAMPION FEMALETo be announced

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