advocacy research presentation at cq roll call for dc grassroots meetup

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Advocacy to Win Researching the gap between how we mobilize and what it takes to win Shayna Englin Stefan Hankin

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Presentation to the DC Grassroots MeetUp on advocacy research.

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Page 1: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

Advocacy to WinResearching the gap between how we

mobilize and what it takes to win

Shayna Englin Stefan Hankin

Page 2: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

300 – 2,0000

Page 3: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

82%

44%

Page 4: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp
Page 5: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

Advocacy: What Works?

• Research:– Advocates Survey: what is the advocacy

experience like? What seems effective? How do advocates plug in?

– Senior Hill Staff Interviews: what does effective advocacy look like from the inside? Who has power? Best practices for breaking through?

• Question: How can we bridge any gaps between advocacy and influencing policy?

Page 6: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

2011

• In-depth-interviews with senior Hill staff on a specific legislative issue: what and who is influential?

• Focus groups among active, informed suburban voters: issue-oriented, insight into advocacy was accidental

Page 7: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

2011 - Findings

• Posted: englin.net/greatdisconnect

• [Progressive] advocacy asks not well aligned with policy process

• Advocates well-trained, and trained badly

Page 8: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

2012 – Documenting the Gap

• Senior Hill Staff interviews: expand breadth and depth of information about what’s influential

• Advocates survey: expand breadth and depth of understanding of the advocacy experience

Page 9: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

Who’s Involved?Research leads: Media partner:

Research Partners:

Page 10: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

Logistics: Surveys

• All survey responses are anonymous.• No list transfers.• Only aggregate survey data will be released

publicly– No sharing across organizations– No organization-identified data released publicly

• Org-specific analysis provided to orgs only

Page 11: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

Logistics: Hill Interviews

• No organizational or advocate survey data will be shared with Hill staff except as released publicly in aggregate.

• Hill interviews will be anonymous – no attributed commentary without express permission from Hill staff.

• Hill interviews will not be issue-specific.

Page 12: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

So what?

• Civic duty: stop cultivating cynicism• Better advocacy when advocacy isn’t about list-

building for fundraising• Practical to-dos– Integrated campaigning that works– Polling for communication– Social media engagement

• Better decision-making around investments in tools

Page 13: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

Information Opportunities

• Most organizations know very little about how their advocates experience advocacy.

• Invest in real information about what moves decision-makers on your issue.

Page 14: Advocacy Research presentation at CQ Roll Call for DC Grassroots MeetUp

Questions? Advice?

• Want to participate?

[email protected]