advisor’s handbook
TRANSCRIPT
Advisor’s Handbook
2011 - 2012
Inside this issue:
Important Dates 1
Registration Information
4
Regional Competitions
4
NARCON
6
Provincial Competition
7
International Career and Development Conference (ICDC)
8
Bowl Blast
8
Competitive Events Listing
11
Forms 15
Welcome to DECA Ontario’s 33rd year! We have just our most successful year ever—winning over 300 medals and 20 trophies at ICDC in Orlando, Florida!!
We have designed this guide to be used in the same way that many of you use the DECA Guide. Please pay special attention to the changes to our annual events and schedules.
DECA Ontario’s Mission Statement
“DECA prepares emerging leaders in marketing, hospitality, entrepreneurship and
finance .”
Important Dates
May 2012
1st- 3rd - ICDC in Salt Lake City UT
8th - 2012-2013 Student Executive Applications Due
12th - Student Executive Interviews
26th - Bowl Blast
September 2011
21st - Fall Symposium Reg-istration Due
26th - Fall Symposium
October 2011
1st - NARCON Registra-tion due
15th - 2011-2012 Registra-tion due ($35/person)
November 2011
1st - Online Testing
5th - York Regionals
6th - Toronto Regionals
8th - Hamilton Regionals
12th - Peel Regionals
16th-20th - NARCON - Philadelphia PA
23rd - Waterloo Regionals
30th - Additional Member-ship Fees Due
December 2011
9th - Provincials Registra-tion due
January 2012
20th - Written Events due to turnitin.com
February 2012
4th - Provincials Training Day, Practice Presenta-tions for Written Events
March 2012
1st - ICDC Registration due
27 th - Pre-ICDC Advisor Meeting
April 2012
1st - Pre-ICDC Parent Meeting and Student Trainer
26th-30th - ICDC in Salt Lake City, UT
A Few Words about DECA. . .
DECA Ontario is a non-profit educational organization run by an elected Board of Directors and is affiliated with International DECA. The Board of Directors takes direction from Chapter Advisors, the Provincial Stu-dent Executive, a Corporate Advisory Board, a teacher Advisory Council, student members and teacher advisors who represent their individual schools. Chapter Advisors are teachers of Business Education or those interested in promoting Business Education.
As an educator you can easily form a chapter in your school. A minimum of ten members is required to form a chapter.
The number of students representing each chapter varies from school to school. Through conferences and competi-tions, chapter clubs and activities, DECA provides students with an opportunity to develop and apply the skills they have learned in class and the club. Furthermore, DECA activities contribute to the development of competencies needed for careers in management, marketing and entrepreneurship. DECA activities also serve to boost students' self-confidence and self-image and provide a forum where students from various high schools can meet.
Mission
To be the leading, innovative extra-curricular program for secondary school students in Ontario by creating profes-sional partnerships and experiential learning opportunities that allow students to develop confidence and demonstrate leadership in the business community.
Business Objectives
The long-term business objectives of DECA Ontario are to increase awareness of DECA throughout the province to maximize student membership, strengthen corporate sponsorship, and encourage direct support of events in the com-munity through scholarships.
Values
DECA Ontario operates in accordance with the highest standards in all relationships with members, volunteers, spon-sors and the community. DECA fosters a climate that encourages innovation and diligence among advisors and volun-teers.
Why DECA?
More and more schools are recognizing DECA as a great way for students to get prepared for ‘the real world’. Students are mentored by our strongest leaders and guided by our most supportive corporate and community spon-sors enabling them with the motivation, skills, and education they need to pursue a line of business.
DECA fearlessly dives into a world beyond textbooks through role-plays, community projects, leadership programs, and international networking.
DECA is also an identified component of the Specialist High Skills Major (SHSM) program. Through experiential programming, students are given many reach ahead opportunities that they can apply to their SHSM designation on their OSSD.
Testimonials
“It was nice to see kids with a passion for business. I wanted to hire them on the spot.”
Nathan Leontis, Loblaws
“It is refreshing to see so much young talent and insight in one place. It is extremely gratifying and rewarding to be associated with such a fine organization that is preparing our future business leaders. I recommend this experience to anyone in business; it is truly a wonderful and enrich-ing way to spend a day or even a half day helping to evaluate the quality of our young leaders in Ontario. I feel that the judges get as much out of the experience as the kids in this exciting and interactive environment. One’s regular work will still be there for the judges after the competi-tion, but the rewards of giving back to the business community in this way should not be missed.”
Jonah Mark, IBM Canada
“The level of intelligence of these young individuals as well as their drive to succeed should be a sense of inspiration to all of us as we look upon these kids as our futures. I found it a rewarding experience as well as enriching that I was a possible guide in the journey of some of our great minds of what will be future doctors, lawyers, scientists and politicians.”
Dr. Alya Rahim, Princess Margaret Hospital
As a parent of a past DECA student and currently an active Judge, I wanted to say that DECA has helped to focus many students (both my own son) and those associated with him. He has now graduated from University and I can confidently say that DECA provided him much insight and direction to his degree. DECA not only helped to strengthen his business skills, it also provided him with skills to grow as a person and gave him the confi-dence to challenge many situations throughout his university years. As a judge I look for-ward to the new insights and ideas the young students bring to the table. A welcomed gift that students should take advantage of!
Anna M. Volpe, River Oaks Dental
Dress Code at Regionals
Full business attire is expected at all regional competitions. For detailed information about dress code, please refer to www.deca.ca
A 10 point penalty will be assessed to the multiple choice test for any violation of the dress code
ID at Regionals
Any student without photo ID will be assessed a 10 point penalty to their multiple choice test.
Code of Conduct at Regionals
Any student who acts in an unpro-fessional manner during Regional Competition will be assessed a point penalty in the range of 10-25 points to their Multiple choice test. The number of penalty points will be decided by members of the Advi-sory Council and Board of Directors present at the event.
For detailed information about the Code of Conduct, please refer to www.deca.ca website.
Non-DECA teachers must proctor students in computer labs while they complete the exam. These teachers proctoring the test will be asked to fax a signed attendance sheet for each test session. DECA teachers may be present during exams but will not be considered as official proctors
Tests can be accessed for 100 min-utes (run time—no pauses) through the MarkEd website.
The testing dates are located on the first page under important dates.
The Role Play portion of the Regional Competitions will take place at the specified location.
Please note that the Written Event categories do not have Regional Competitions. If a student qualifies for the provincial competition in a role play, they may choose to partici-pate in a written event instead. Stu-dents may NOT compete in more than one category.
NEW THIS YEAR! Students in the written categories will have the opportunity to present to DECA U members on February 4th. This is an opportunity for students to practice their presentations in order to obtain valuable feedback from experienced DECA students.
Regional Competition dates can be found on the front page.
In order to qualify to compete at the Provincial Competition students must compete and place in the top 45% in their respective categories at the ap-propriate Regional Competition. Stu-dents who are wishing to compete in Individual Oral Events, Team Oral Events or Principles Events must com-pete in a regional competition.
NEW THIS YEAR! There are 2 new individual events - Business Finance Series Event (BFS) and Human Re-source Management Series Event (HRM).
Each flight must be filled before stu-dents can be registered for the next flight (i.e. there must 1 student per category before you can slot students in the same category). There will be 2 free slot per individual/principle event and 1 free team slot.
Students may not bring paper into the competition area as they will be provided with paper for their events. Laptops are no longer permitted as part of the team oral events.
Students are permitted be pass notes to the judge that was created DUR-ING the preparation time.
Students will complete a Multiple Choice test online prior to participat-ing in their role play.
Page 5 DECA Ontario Guide
REGISTRATION INFORMATION
October 15th can not compete at Regionals. They may still compete at Provincials but only in events not requiring qualifi-cation.
Register your chapter online via www.deca.ca for your respective regional competition and for DECA Ontario’s annual database
$35 per student plus a $30 Chapter Fee
Entire chapter must register by midnight on October 14th
Late student registration is ac-cepted until November 30th at an increased rate of $40 per stu-dent.** Students registered after
REGIONAL COMPETITION INFORMATION
Page 6 Advisor’s Handbook
DECA Ontario Regional Qualifier
Regional Winners going to Provincials
Date and Place Site Coordinator
Participating School Boards
York Regionals
1207 Membership
(Public and Catholic)
Top 18 Individuals
Top 26 Teams
Top 664 students
Saturday, November 5, 2011 at Ryerson University, 350 Victoria Street, Toronto, ON M5B 2K3 (416) 979-5000
Nerissa Coronel [email protected]
All schools within YRDSB and YCDSB
Toronto Regionals
1448 Membership
(public and Catholic)
Top 21 Individuals
Top 31 Teams
Top 794 students
Sunday, November 6, 2011 at
Seneca College- Newham Campus
1750 Finch Avenue East Toronto ON M2J 2X5 (404 and Finch)
Shalina Khanna
All schools within TDSB and TCDSB
Nor-Eastern Regionals
344 Membership
(Durham, Simcoe,
Limestone, Near North)
Top 5 Individuals
Top 7 Teams
Top 108 students
Sunday, November 6, 2011 at Seneca College- Newham Campus
1750 Finch Avenue East Toronto ON M2J 2X5 (404 and Finch)
Shalina Khanna
ALL schools NORTH and EAST of the GTA (ie. Sim-coe DSB, Durham DSB, Limestone DSB, Ottawa-Carleton DSB, Near North DSB)
Hamilton Regionals
714 + 556 Membership
(Halton/Hamilton/Upper Grand and ALL Private
Schools)
Top 11 Individuals
Top 15 Teams
Top 602 students
Top 8 individuals
Top 12 Teams
Top 303 Students
Tuesday, November 8, 2011 at Hamilton Convention Centre, 1 Summers Lane, Hamilton ON
Greg Gregoriou
ALL schools within HWDSB, Halton DSB, Hal-ton CDSB, Upper Grand DSB and schools that are considered Private
Peel Regionals
1079 + 379 Membership
(Public and Catholic)
Top 16 Individuals
Top 23 Teams
Top 602 students
Top 6 individuals
Top 8 Teams
Top 202 Students
Saturday, November 12, 2011 at Gordon Graydon MSS 1490 Ogden Drive Mississauga ON (905)274-2391 x432
Vicki Moore
victoria.moore @peelsb.com
All schools within Peel DSB and DPCDSB
Waterloo Regionals
1 131 Membership
(public and catholic, ALL Windsor and London
schools)
Top 30 Individuals
Top 41 Teams
Top 822 students
Wednesday, November 23, 2011 at Bingemans
Olga Plagianakos
All schools within Water-loo Public and Catholic and all schools West of London
Regional Competition Summary Table
For any questions about registration, please forward them to Olga Plagianakos at [email protected]
Page 7 DECA Ontario Guide
NARCON - November 16th- 20th, 2011 Philadelphia, Pennsylvania
Forms are posted at www.deca.ca/?page_id=83. Deadline is October 1st, 2011.
Students: $375
Advisors: $400—$700
Visit www.deca.org/events/5/ for more information about DECA Inc’s plans for NARCON (North Atlantic Region Conference).
NARCON provides an excellent opportunity for your stu-dents to participate in conferences in the following areas:
Communications
Entrepreneurship
Leadership
Marketing
Tourism
Sports and Entertainment
The Ontario delegation will be bussed to Philadelphia. Busses will depart Wednesday night at 10:00 pm. on No-vember 16, 2011 .
33RD ANNUAL PROVINCIAL COMPETITION TORONTO, ONTARIO - FEBRUARY 13-14, 2012
Post Provincials Meeting
NEW THIS YEAR! At least 1 advisor from each school is required to attend the Post-Provincial meeting after the awards ceremony. It is important that advisors know whether or not students are able to attend the International Career and De-velopment Conference BEFORE this meeting. If a qualified stu-dent can no longer attend, a fee of $100 will be applied per cancel-lation.
Chapters Staying Overnight
Chapters requiring overnight ac-commodations will receive more information about booking rooms at the Sheraton after the regional competitions.
NEW THIS YEAR! A nightly meeting will be held for all advisors who are staying over-night at the Sheraton.
Competition
Students who are successful in the individual and team role plays or in the principles events at the regional level qualify to participate at the provincial competition.
Individual and Team Role Plays
Students competing in one of the individual or team role plays will be required to compete 1 role play in a team event and 2 role plays in an individual event. Students must also write a multiple choice exam on Tuesday, February 14th.
Principles Events
Students who have qualified for the principles events will write their test and complete their role play on Monday, February 13th.
Written Events
Students wishing to compete in a written event must submit their pa-
per to turnitin.com by January 20th, 2012. One hard copy is also due in to the DECA office between 8:00 a.m. February 10th— 6:00 p.m. February 12th. Please ensure that Written Statement of Assur-ances as well as the Competitive Events Checklist is attached to each hard copy. A copy of this form can be found at www.deca.ca > Conferences and Competitions > Provincial Compe-tition > Written Business Propos-als
Acceptable Writing Equipment
DECA Padfolios, blue/black ink pens, pencils are acceptable mate-rial. Coloured markers or pencils as well as laptops are not permit-ted when presenting to the judge.
DECA Guide
Competitive Event Listing h t t p : / / w w w . d e c a . o r g /competitions/2/
be assessed a point pen-alty in the range of 10 - 25 points to their multiple choice test. The number of points will be decided by members of the Advi-sory Council and Board of Directors present at the event. For detailed infor-mation about the Code of Conduct, please refer to www.deca.ca website.
Dress Code at Provincials
Full business attire is ex-pected at all times.
For detailed information about Dress Code, please refer to www.deca.ca
A 10 point penalty will be assessed to the multiple choice test for any violation of the dress code.
ID at Provincials
Any student without proper
photo ID (health card, school ID, driver’s license, passport) will not be al-lowed to compete. Make copies of name badges and photo ID of all your stu-dents. This is permissible as replacement documen-tation.
Code of Conduct at Provincials
Any student who acts in an unprofessional manner will
Page 8 Advisor’s Handbook
International Career and Development Conference
Salt Lake City, Utah - April 26th - May 3rd, 2012
Bowl Blast
These students must be accompa-nied by an advisor from their school if there are no competitors from the school attending.
More information regarding ICDC will follow at the post-provincial meeting in February.
The International Career and Develop-ment Conference is an opportunity for DECA students to compete at the international level as well as to net-work and participate in conferences with students from around the world.
How to qualify
(accurate at time of publishing)
Competitive Events:
Students competing in individ-ual, team or principle events must place within the top 5 in their category at the provincial competition in order to qualify for participation at ICDC.
Written Events:
Students who place within the top 4 AND obtain a mark of 70% or better on their written business proposals also qualify to compete at ICDC.
Leadership Development Academy
This year, all schools will be given the opportunity to send up to 2 (two) students to ICDC as part of LDA Acad-emy. A $100 deposit per student nominee must be submitted on the Advisor Training Day. If the Chapter
Advisor (after the post-Provincial meeting chooses to no longer send a student to LDA, the money will be completely refunded. NO REFUNDS will be given for cancellations made the next day.
Bowl Blast takes place at the end of the school year. It is an opportunity for students who at-tended ICDC to spend together again and for those who were unable to attend to meet some new people. The cost of
Bowl Blast is included in the cost of ICDC and is available for a low cost for those who did not attend.
At Bowl Blast, the stu-dent executive for the following school year will also be announced.
Page 9 DECA Ontario Guide
V Written Business Proposals completely open,
Important CA Information for DECA Advisors As a DECA Advisor, you mentor some of the best and brightest students across Ontario. The Institute of Chartered Ac-countants of Ontario (ICAO) has a wide variety of materials and programs to assist students and teachers in understand-ing the CA designation and the world of opportunities it provides. Here are a few resources and programs we’d like to bring to your attention: 1. The High School Ambassador Program (HAP) is available to all high school students for a low cost of $5. Benefits include:
A subscription to CheckMark, the Institute’s quarterly newsletter for Ontario's 35,000 CAs and 5,000 CA Students Access to ȻOIN (see below) and Rule the Tube (see below) at www.guidetorulingtheworld.ca
Your students can register for the HAP online at: www.guidetorulingtheworld.ca/HASPregister
2. The Teacher Colleague Program (TCP) is available to all high school accounting teachers for FREE. These complimentary online resources include:
Ten cases/assignments including ethics cases, annual report examinations, and summative evaluations
Teacher Colleagues can access these resources at: www.guidetorulingtheworld.ca/TeacherResources A subscription to CheckMark An invitation to our FREE annual Teacher Colleague Conferences (October 15 or 22, 2011) Priority registration for the No Limits conferences (Ottawa – November 2, 2011, Toronto – May 17, 2012).
Please address questions pertaining to the Teacher Colleague Program to Jennifer Diebolt by phone at (416) 969-4295 or via e-mail at [email protected]. 3. The CA-Sprott Business Competition (CA-SBC) The ICAO is proud to be in partnership with the Sprott School of Business at Carleton University to bring you the CA-Sprott Business Competition. This free competition allows students to make a variety of senior management decisions for a virtual firm in a virtual industry. Students in teams of up to four manage their own business online while competing against teams from other schools. The object of the game is to earn the most money by making the right business deci-sions. Please note that teams must be registered for the Fall 2011 competition by September 23, 2011 and for the Spring 2012 competition on February 17, 2012. 4. Rule the Tube Competition A contest for high school and university students who want to showcase their originality through the creation of a short YouTube video on Why Being a CA Rocks! Students must join the ICAO’s High School Ambassador Program in order to submit their videos which must be posted to YouTube by Friday, November 4, 2011 at 11:59 p.m. Additional contest details can be found at www.guidetorulingtheworld.ca/RuleTheTube.
5. ¢OIN Competition
An accounting competition for HAPs, ¢OIN provides students with an opportunity to compete provincially with others who
share their interest in the accounting profession. By writing on the premises of a CA Training Office, students get a taste of what it is like to be a CA. The competition consists of 75 senior-level, multiple-choice questions and will take place on Wednesday, May 23, 2012. Among other prizes, the All-Ontario first place winner receives $1,500. The prize money for the Top 3 students is matched for their high school business department! That means if a student from your school wins the top prize of $1,500, so does your school! 6. The CA Speakers Program provides a platform for CAs and Career Information representatives to speak to students in high school accounting classes or at career fairs. To request a speaker for your class, fill out the speaker request form at http://www.guidetorulingtheworld.ca/Teacher/apps/requestSpeaker/requestSpeaker.aspx 7. Our Student Website: www.guidetorulingtheworld.ca Our student friendly website is a tremendous resource for teachers and students alike. Visit often for the latest informa-tion on academic requirements and upcoming events.
THE ICAO IS PROUD TO SUPPORT DECA ONTARIO!
DECA’s Competitive Events Listing I Individual Oral Events qualifier ACT Accounting Application: Students will be challenged to perform marketing and management functions and tasks focusing on the application of financial data to business planning, including collection and organization of data, development and use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose of finan-cial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning pur-poses. Roles in these events are those of supervisors, managers or entrepreneurs.
AAM Apparel and Accessories Marketing: Students will be challenged to perform marketing and management func-tions and tasks in retail establishments, wholesale establishments and/or manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment. Roles in these events are those of customers, employees, super-visors and managers.
ASM Automotive Services Marketing: Students will be challenged to perform marketing and management functions and tasks related to service stations and related businesses or auto parts stores. Roles in these events are those of customers, em-ployees, supervisors, managers and entrepreneurs.
BFS Business Finance Series: Students will be challenged to perform management functions and tasks focusing
on high-level financial and business planning, including collection and organization of data, developmentand use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for corporate planning purposes. Roles in these events are those of supervisors, managers, financial experts or entrepreneurs. The concepts include the instruc-tional areas in the Finance cluster and the Corporate Finance pathway.
BSM Business Services Marketing: Students will be challenged to perform marketing functions and tasks involved in providing services to businesses on a fee or contract basis or providing services to consumers. Roles in these events are those of customers, employees, supervisors, managers and entrepreneurs.
FMS Food Marketing Series: Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms resulting in the sale of food. Roles in these events are those of customers and employees or supervisors, managers and entrepreneurs.
HLM Hotel and Lodging Management: Students will be challenged to perform marketing and management functions and tasks in hotels, motels, lodging services, convention services, and food and beverage services. Roles in these events are those of customers, employees, supervisors and managers.
HRM Human Resources Management: Students will be challenged to perform management functions and tasks focus-ing on staffing, recruitment, selection, training, performance appraisal, compensation and safety training. Roles in these events are those of supervisors, managers, human resource experts or entrepreneurs. The concepts include the instructional areas of the Business Management and Administration cluster and Human Resources Management pathway.
MMS Marketing Management: Students will be challenged to perform marketing management functions and tasks that can be applied broadly in a non-retail marketing environment. Roles in these events are those of clients, employees, supervi-sors, managers and entrepreneurs.
QSRM Quick Serve Restaurant Management: Students will be challenged to perform marketing functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the quick-serve restaurant industry. Roles in these events are those of customers, employees, supervisors, managers and entrepreneurs.
RFSM Restaurant and Food Service Management: Students will be challenged to perform marketing and manage-ment functions and tasks in a full-service restaurant or a food-service business. Roles in these events are those of supervisors, managers and entrepreneurs.
RMS Retail Merchandising: Students will be challenged to perform marketing and management functions and tasks that can be applied in any business. Roles in these events are those of customers, employees and managers.
SEM Sports and Entertainment Marketing: Students will be challenged to perform marketing and management func-tions and tasks related to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of lei-sure time.
Page 12 Advisor’s Handbook
Principle Oral Events qualifier
PBM Principles of Business Administration and Management: first year DECA students only in ANY grade
PFN Principles of Finance: first year DECA students only in ANY grade
PHT Principles of Hospitality and Tourism: first year DECA students only in ANY grade
PMK Principles of Marketing: grade 9 only
II Management Team Decision Making Oral Events qualifier
BLTDM Business Law and Ethics: For the purposes of this event, business law is U.S. law and will include contracts, product liability, employment and types of business ownership. The ethics component involves evaluating competing social values that may reasonably be argued from either side.
BTDM Buying and Merchandising: Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.
FTDM Financial Analysis: Financial analysis is the application of financial data to business decision making in any business. Concepts include under-standing the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for plan-ning purposes.
HTDM Hospitality Services: Marketing and management functions and tasks that can be applied in hotels, motels, lodging services, related conven-tion services, and related food and beverage services.
MTDM Marketing Communications Team Decision Making: Marketing and management functions and tasks that can be applied to a whole host of businesses.
STDM Sports and Entertainment Marketing: Marketing and management functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desi re to make productive or enjoyable use of leisure time.
TTDM Travel and Tourism Marketing: Marketing and management functions and tasks that can be applied in enterprises engaged in passenger transportation, travel service, attracting and serving the traveling public, arranging tours or acting as independent ticket agencies, and other services incidental to the travel or tourism industry.
II DECA’s Online Events completely open, not a qualifier
SMG Stock Market Gane VBCR or VBCS Virtual Business Challenge Retail/Sports
III DECA Ontario’s Special Events completely open, not a qualifier.
LDA Leadership Development Academy: Students can attend the leadership academy that is taking place at Provincials in February. The number of students you can register will be based on your chapter membership, 1:10 ratio.
IV Written Business Proposals completely open, not a qualifier
The 2012 topic for each occupational category is the development of a plan to enhance or introduce a customer loyalty program to an existing business or organization. Using an existing business of their choice, participants will research the current and potential use of customer loyalty programs and their effectiveness. Participants will develop a strategic plan to enhance or introduce cus-tomer loyalty programs and services into the current operations with the goals of building customer profiles, tracking sales, track-ing visits, retaining current customers, improving customer service and expanding the current customer base.
Page 13 DECA Ontario Guide
Written Business Proposals
Objectives
The business operations research events provide an opportunity for the participants to • identify the business’s current usage of customer loyalty programs (if applicable) • design a research study to determine the appropriate uses of customer loyalty programs • conduct the research (in depth interviews, focus groups, customer surveys, etc.) • based on the results of the research, develop a strategic plan to enhance or introduce a customer loyalty program • present the research findings and proposed strategic plan in a role-play situation to the business’s owner/manager
The business operations research events involve the preparation of a strategic plan to enhance or introduce a customer loyalty program to an existing business. The participants must
• select an actual local business operation or organization • design a research study • conduct a research study • analyze the results of the research study • prepare a strategic plan to enhance an existing customer loyalty program or introduce a new customer loyalty program into
current operations • prepare a proposed budget • develop metrics to measure return on investment (ROI), sales, customer retention, etc. • present in a role-playing situation
- the design of the research study - the findings and conclusions of the research study - the strategic plan for enhancing or introducing a customer loyalty program into current operations
Body of the written entry
I. EXECUTIVE SUMMARY One-page description of the plan II. INTRODUCTION A. Description of the business or organization B. Description of the community (economic, geographic, demographic and socioeconomic factors) C. Description of the business’s target market III. RESEARCH METHODS USED IN THE STUDY A. Description and rationale of research methodologies selected to conduct the research study B. Process of conducting the selected research method(s) IV. FINDINGS AND CONCLUSIONS OF THE STUDY A. Findings of the research study B. Conclusions based on the findings V. PROPOSED STRATEGIC PLAN (Including application of marketing concepts and technology usage) or introducing a customer loyalty program into current operations) B. Proposed activities and timelines C. Proposed budget (identify costs associated with potential strategies) D. Proposed metrics to measure return on investment (ROI), sales, customer retention, etc. VI. BIBLIOGRAPHY VII. APPENDIX An appendix is optional. Include in an appendix any exhibits appropriate to the written entry, but not important enough to include in the body. These might include sample questionnaires used, letters sent and received,
general background data, minutes of meetings, etc. meetings, etc. ALL of the Business Operations Research Events will have the 2012 research topic as their primary focus.
Page 14 Advisor’s Handbook
ALL of the Business Operations Research Events will have the 2012 research topic as their primary focus.
Chapter Team Events
Business Management and Entrepreneurship Events
Marketing Representative Events
2012 Topic for Professional Sales Events • Hospitality and Tourism Professional Selling Event
For 2011–2012, you will assume the role of sales manager at a hotel. The target customer is a bride to-be/groom-to-be selecting the site for his/her wedding. The customer must select a reception site, room block and the associated food and beverage services to accommodate the wedding party and the expected 150 guests. Specifically, the target customer would like to have: – a room block for guests consisting of 10 rooms with king-sized beds and 10 rooms with two (2) double beds. – a buffet-style dinner reception. – a reception hall with enough space for dinner and entertainment. – peace of mind. Further details are located on page 167 to 170 of the DECA Guide.
• Professional Selling Event For 2011–2012, you will assume the role of sales representative for a language-learning software company. The target customer is the vice president of sales for a pharmaceutical firm based in the United States. The pharmaceutical firm currently conducts busi-ness only within the United States, but plans on expanding its sales operations into Mexico, Canada, and Brazil. In order to effec-tively interact with clients in these countries, sales representatives must be able to effectively communicate in the native lan-guages of these new markets. The vice president of sales wants to purchase language-learning programs to help the company sales representatives learn new languages. The vice president of sales is looking for language-learning programs that are easy to use, effective, engaging and cost-effective. Further details are located on page 167 to 170 of the DECA Guide.
BOR Business Services Operations Research Event BMOR Buying and Merchandising Operations Research Event FOR Finance Operations Research Event HOR Hospitality and Tourism Operations Research Event SEOR Sports and Entertainment Marketing Operations Research Event
CSP Community Services Project CMP Creative Marketing Project FLPP Financial Literacy Project EPP Entrepreneurship Promotion Plan
LEP Learn and Earn Project PRP Public Relations Project
ENW Entrepreneurship Written Event IBP International Business Plan Event ENPF Entrepreneurship Participating Event (Organizing a Franchising Business) ENPI Entrepreneurship Participating Event (Organizing an Independent Business)
ADC Advertising Campaign Event sponsored by Wrigley’s
FMP Fashion Merchandising Promotion Plan Event HTPS Hospitality and Tourism Professional Selling PSE Professional Selling Event
Page 15 DECA Ontario Guide
Students who violate any of the following items either at the regional or provincial competition will be subject to a point deduction as noted below.
DRESS CODE INFRACTION (10 mark deduction)
BEHAVIOUR INFRACTION (25 mark deduction)
Males: Females:
Student is not in business attire
No name badge/wristband
No shirt and/or tie
Inappropriate pants
Casual shoes/running shoes
Socks (white sport socks)
School crest/insignia visible
Bandanas, hat, sunglasses
Other: (please specify) __________________________________
Student is not in business attire
No name badge/wristband
Inappropriate skirt length (3 inches above the knee)
Exposed shoulders
Inappropriate shoes (running shoes, casual shoes, non-heeled boots, etc.)
Socks (white sport socks)
School crest/insignia visible
Bandanas, hat, sunglasses
Other: (please specify)
_______________________________________
Type of Infraction Description of Infraction
Curfew violation
Loud/rude behaviour
Inappropriate language
Creating a disturbance
Smoking in venue/hotel properties
Allowing non-approved visitors into hotel
Being in restricted areas
Opposition to authority
Advisors - Please use this area to describe the behaviour. For serious infractions, please return immediately.
Message from Student Executive President
On behalf of the Provincial Stu-dent Executive, I would like to say a warm hello to the DECA Ontario community. It is our absolute honour and privilege to represent a constituency of such calibre - be it to the local popu-lace or on an international stage. In addition to serving as ambas-sadors of DECA Ontario, both internally within the organiza-tion and to external parties, the Officer Team works alongside the Board of Directors to ac-tively facilitate for the continued growth and evolvement of DECA. Through fundraising, working to secure corporate sponsorship, and helping in the expansion of the high school membership base, the Officers strive to achieve this goal. In building for an even brighter
future of the organization, our duties are nevertheless primarily rooted in the current operations of DECA Ontario. During this year, the nine of us will: assist with all DECA Ontario events, publish and distribute a newslet-ter that serves as a medium of communication between the thousands of DECA Ontario members, collaborate with re-spective DECA Ontario affiliates (including National DECA), and cater to the individual needs of the chapters within our prov-ince.
This year will be whatever we make of it, so in reference to the world of business, let’s capital-ize!
- Ekaterina Tchebotareva
Board of Directors Olga Plagianakos Provincial Advisor Shalina Khanna Provincial Coordinator Greg Gregoriou Student Executive Director/DECA U Carleton Banks Treasurer Jen Hughes Secretary Scott Kilby Advisory Council Co-Chair Nerissa Coronel Advisory Council Co-Chair Corwin Wong Tabulation Specialist Advisory Council Michele Axelrod York DSB [email protected] Nerissa Coronel Dufferin-Peel CDSB [email protected] Scott Kilby Hamilton-Wentworth DSB [email protected] Jordan Hoffman Private Schools [email protected] Patricia Hopwood-Jones Peel DSB [email protected] Carolyn Ratz Waterloo Region CDSB [email protected] Joanna Morra Toronto CDSB [email protected]
2011-2012 Student Executive
President
Ekaterina Tchebotareva
Communications/PR
Andreas Segovia
Reporter
Daniel Higgins
Event Coordinators
Nikita Arora and Srijamya Raghuvanshi
Secretary
Philippa Swartz
Regional Representatives Carly Jardine
Chirs Maidment
Natasha Salonen
100 Richmond Street West Suite 341
Toronto ON M5H 3K6
Phone: 555-555-5555 Fax: 555-555-5555
E-mail: [email protected]
ENGAGE EDUCATE
EMPOWER
Page 17 Advisor’s Handbook
Need more information?
All of this information is also available online at www.deca.ca.
You may also email the Advisory Council Member representing your region.
