advicefortheinterns 100721141420-phpapp01 (3)
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The end of us and them
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Or how to market in the post digital ageOr how to market in the post digital age
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ManufacturerPublisher
BroadcasterAdvertiser
Programmer
ConsumerReaderViewerAudienceUser
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WTF? Holy @*&#!
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Everything we ever do should be
and participatory
shareable, ongoing, interactive
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Stop having advertising
ideas
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Embrace the crowd
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Build your community
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Liberate the individual
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Create utility and stuff people
can use
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Use the stuff that’s already
created
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Master conversation
strategy
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March 2010
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Re-think story telling
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Do things yourself
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Never stop learning
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What does it take?
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Culture, talent, experimentation
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Check list manifesto
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analytics
copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
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analytics
copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
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TV WEB MEDIA PR> > >
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PR MEDIA WEB TV> > >
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All of us are better than one of us.
Tim BrownCEO,Ideo
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thank you
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