advertising with the center · 2015-10-28 · arctic entries broadway in anchorage cyrano’s...

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Attracting over 228,705 visitors to the Alaska Center for the Performing Arts and generating 2.5 million pageviews on our website in 2014, the Center has the audience for your message! Arts enthusiasts, locals and visitors alike come here for everything from hilarious comedies to heartbreak- ing tragedies, from breathtaking dance to soul stirring vocal harmonies, from bombastic symphonic masterpieces to grand opera and spectacular Broadway, to the amazing talents of local kids, Alaskan artists and internationally renowned actors. While most events occur during the fall, winter, and spring, the Center is also home to “AurorA: The Great Northern Lights” in the summer. The arts come to life year-round at the Center! CenterTix sells tickets for all events at the Center, as well as various events throughout Southcentral Alaska. Advertis- ing your business through the Center’s MyAlaskaCen- ter.com and CenterTix.net will allow you to reach a diverse audience who attend events presented by our resident companies and other promoters throughout the year. The impressive list of presenters and promoters to the right represent just a portion of the audiences that your ad can reach. Annual Figures for 2014 are: 149,382 ticket stock printed. 52,520 Print@Home tickets were issued. More than 75% of all single tickets sold were purchased online. 42,552 Order Confirmation Emails sent. By marketing your business through the Center, you will reach thousands of savvy arts consumers. Subscribe to the entire year of the Web Advertising Package and/or the Electronic Ticketing Advertising Package and you will receive a 10% discount. To discuss marketing possibilities with the Center, please contact Anne Garrett, Director of Development & Marketing, at 263-2923 or [email protected]. Advertising with the Center Alaska Chamber Singers Alaska Dance Theatre* Alaska Junior Theater* Alaska Sound Celebration Alaska Theatre of Youth* Alaska Youth Orchestras* Anchorage Ballet* Anchorage Civic Orchestra Anchorage Concert Association* Anchorage Concert Chorus* Anchorage Opera* Anchorage Symphony Orchestra* Arctic Entries Broadway In Anchorage Cyrano’s Theatre Company Goldenvoice Miss Alaska USA Pageants Perseverance Theatre* Sitka Summer Music Festival UAA Department of Music UAA Department of Theatre & Dance Live Nation Whistling Swan Productions* YWCA * Indicates an ACPA Resident Company Anchorage Museum Atwood Concert Hall (ACPA) Cyrano’s Off-Center Playhouse Discovery Theatre (ACPA) Grant Hall - APU Snow Goose Theatre Sydney Laurence Theatre (ACPA) Tap Root Public House UAA Main Stage & UAA Recital Hall Wilda Marston Auditorium Wendy Williamson Auditorium Alaska Center for the Performing Arts 621 W 6th Avenue Anchorage, AK 99501 Anne Garrett Director of Development & Marketing 907-263-2923 [email protected] www.myalaskacenter.com direct: email: web:

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Page 1: Advertising with the Center · 2015-10-28 · Arctic Entries Broadway In Anchorage Cyrano’s Theatre ... YWCA * Indicates an ACPA Resident Company Anchorage Museum Atwood Concert

Attracting over 228,705 visitors to the Alaska Center for the Performing Arts and generating 2.5 million pageviews on our website in 2014, the Center has the audience for your message! Arts enthusiasts, locals and visitors alike come here for everything from hilarious comedies to heartbreak-ing tragedies, from breathtaking dance to soul stirring vocal harmonies, from bombastic symphonic masterpieces to grand opera and spectacular Broadway, to the amazing talents of local kids, Alaskan artists and internationally renowned actors.

While most events occur during the fall, winter, and spring, the Center is also home to “AurorA: The Great Northern Lights” in the summer. The arts come to life year-round at the Center!

CenterTix sells tickets for all events at the Center, as well as various events throughout Southcentral Alaska. Advertis-ing your business through the Center’s MyAlaskaCen-ter.com and CenterTix.net will allow you to reach a diverse audience who attend events presented by our resident companies and other promoters throughout the year. The impressive list of presenters and promoters to the right represent just a portion of the audiences that your ad can reach.

Annual Figures for 2014 are: 149,382 ticket stock printed. 52,520 Print@Home tickets were issued. More than 75% of all single tickets sold were purchased online. 42,552 Order Confirmation Emails sent.

By marketing your business through the Center, you will reach thousands of savvy arts consumers. Subscribe to the entire year of the Web Advertising Package and/or the Electronic Ticketing Advertising Package and you will receive a 10% discount.

To discuss marketing possibilities with the Center, please contact Anne Garrett, Director of Development & Marketing, at 263-2923 or [email protected].

Advertising with the Center

Alaska Chamber SingersAlaska Dance Theatre*Alaska Junior Theater*Alaska Sound CelebrationAlaska Theatre of Youth*Alaska Youth Orchestras*Anchorage Ballet*Anchorage Civic OrchestraAnchorage Concert Association*Anchorage Concert Chorus*Anchorage Opera*Anchorage Symphony Orchestra*Arctic EntriesBroadway In AnchorageCyrano’s Theatre CompanyGoldenvoiceMiss Alaska USA PageantsPerseverance Theatre*Sitka Summer Music FestivalUAA Department of MusicUAA Department of Theatre & DanceLive NationWhistling Swan Productions*YWCA

* Indicates an ACPA Resident Company

Anchorage MuseumAtwood Concert Hall (ACPA)Cyrano’s Off-Center PlayhouseDiscovery Theatre (ACPA)Grant Hall - APUSnow Goose TheatreSydney Laurence Theatre (ACPA)Tap Root Public HouseUAA Main Stage & UAA Recital HallWilda Marston AuditoriumWendy Williamson AuditoriumAlaska Center for the Performing Arts

621 W 6th AvenueAnchorage, AK 99501 Anne Garrett Director of Development & Marketing 907-263-2923 [email protected] www.myalaskacenter.com

direct:email:web:

Page 2: Advertising with the Center · 2015-10-28 · Arctic Entries Broadway In Anchorage Cyrano’s Theatre ... YWCA * Indicates an ACPA Resident Company Anchorage Museum Atwood Concert

Advertising with the Center

Package PricingPick one or more, or pick them all!

Web Advertising Package

MyAlaskaCenter Homepage CenterTix HomepageMonthly CenterTix Upcoming Events eBlastPeriodic Center eNews eBlastDigital Displays located in the lobbies and the exclusive Patron Lounge.

Ticket Stock Advertising Package

3.5 x 1.1875 inches. (250 x 85 pixels)Black/red/white colors onlyInquire for additional color print pricesOne (1) ad will appear every fourth ticketPurchase two or more Ticket Stock Packages to appear more frequently. Select this package and your ad will appear on 50,000

tickets for only $1,750

Select this package and subscribe to an entire year of advertising for only $1,890 - a 10% savings!

Quarter Cost

Sept-Nov

Dec-Feb

Mar-May

Jun-Aug

$600

$600

$600

$300

Electronic Ticketing Advertising Package

Order Confirmation Email Each Print@Home Ticket

Quarter Cost

Sept-Nov

Dec-Feb

Mar-May

Jun-Aug

$600

$600

$600

$300

Quarterly Ad (Static or rotating sold seperately) located on

Quarterly Ad located on

Annual Cost

All performances September through

August$1,750

159,608 pageviews occurred in 2014 for our web pages containing advertisements.

66,734 people have opted-in to receive our monthly Upcoming Events from CenterMail.

About 2,000 people opt-in to receive our periodic Center eNews.

Over 228,705 visitors pass through our lobbies annually where your ad would be playing on the digital displays at the Center.

Reach:

Reach:52,520 Print@Home tickets were issued in 2014.

More than 75% of all single tickets sold were purchased online in 2014.

42,552 Order Confirmation Emails were sent in 2014.

Reach:149,382 ticket stock printed in 2014, which was nearly 69% of all 2014 ticket buyers.

Annual Ad located on

Select this package and subscribe to an entire year of advertising for only $1,890 - a 10% savings!

Page 3: Advertising with the Center · 2015-10-28 · Arctic Entries Broadway In Anchorage Cyrano’s Theatre ... YWCA * Indicates an ACPA Resident Company Anchorage Museum Atwood Concert

Web Advertising Package

Your digital ad places customers one click away from your most important networking tool - your website.

Need help creating an impression? The Center’s team can design your ad professionally and effectively. Your digital ad will be posted quickly. We will consult with you to ensure the image and message appear as you desire.

Don’t forget to measure the success of your Web Advertising Package! Compare your ad’s performance against sales. Is there a direct correlation? Do sales increase as click-throughs increase?

Terms and ConditionsImages must not exceed 200 x 200 pixels for the rotating ad, and 297 x 54 pixels for the static ad.

Ad need not exceed 72 dpi, but can for sharper image.

Each digital ad designed by the Center is subject to a one-time fee of $125.

Each ad may be replaced by a new ad (no more than every two weeks) for a change fee of $25 each time.

Packages will be paid in full and replacement ads billed quarterly. The contract for a Web Advertising Package lasts a minimum of three (3) months and a maximum of twelve (12) months. Once a contract expires, the Center reserves the right to contract with a different advertiser.

See rate sheet for details or find us online at http://www.myalaskacenter.com/about/organiza-tion_advertisingwithcenter.php

Choose between static or rotating ad:

Quarter Cost

Sept-Nov

Dec-Feb

Mar-May

Jun-Aug

$600

$600

$600

$300

Select this package and subscribe to an entire year of advertising for

only $1,890 - a 10% savings!

The Center operates two integrated sites: www.my-alaskacenter.com and www.centertix.net.

159,608 pageviews occurred in 2014 for our webpages containing advertisements.

66,734 patrons have opted-in to receive our monthly Upcoming Events eBlast from CenterMail.

About 2,000 patrons opt-in to receive our periodic Center eNews.

Over 228,705 visitors passed through our lobbies in 2014. Ads playing on the digital displays at the Center were seen by visitors and patrons alike.

Reach:

Your Web Advertising Package can be found on: MyAlaskaCenter homepage CenterTix.net homepage Monthly CenterTix Upcoming Events eBlast Periodic Center eNews eBlast Digital displays located in the lobbies and the exclusive Patron Lounge.

Digital Advertisement

200 x 200 pixelsRotating Ad

Limit 6 Ads.Includes link to your website.

Appears in monthly Upcoming Events and periodic Center

eNews eBlasts.

Page 4: Advertising with the Center · 2015-10-28 · Arctic Entries Broadway In Anchorage Cyrano’s Theatre ... YWCA * Indicates an ACPA Resident Company Anchorage Museum Atwood Concert

Web Advertising Package

Quarterly Ad located on:

MyAlaskaCenter Homepage

CenterTix Homepage

Periodic Center eNews eBlast

Monthly Upcoming Events eBlast

Examples shown are NOT shown in actual size.

200 x 200 pixelsRotating Ad

Limit 6 Ads.Includes link to your website.

Appears in monthly Upcoming Events and periodic Center

eNews eBlasts.

Static Banner Ad

Page 5: Advertising with the Center · 2015-10-28 · Arctic Entries Broadway In Anchorage Cyrano’s Theatre ... YWCA * Indicates an ACPA Resident Company Anchorage Museum Atwood Concert

Electronic Ticketing Advertising Package

Order Confirmation EmailIncludes a link to your business website.

Ticket buyers receive an order confirmation email as soon as their purchase is completed. This is a great opportunity to increase your exposure, promote your product, or make a special offer. Reach out to our audiences and make them yours!

Print@Home TicketsThe ad spaces on the Print@Home tickets are a low cost way to reach local audiences.

Your ad will appear in Ad Space #1 or Ad Space #2. Limit of two spaces per quarter.

Electronic Ticketing ads may be in full color. Printed quality depends on recipient’s printer.

Images must not exceed 320 x 80 pixels.

Ad must be a minimum of 96 dpi.

Each Electronic Ticketing ad designed by the Center is subject to a one-time fee of $125.

Each Electronic Ticketing Package ad may be replaced (no more than every two weeks) for a change fee of $25 each time.

Packages will be paid in full and ad replacements billed quarterly. The contract for an Electronic Ticketing ad lasts a minimum of three (3) months and a maximum of twelve (12) months. Once a contract expires, the Center reserves the right to contract with a different advertiser.

If you choose to advertise in the form of a coupon, please make the coupon valid through August 2015.

See rate sheet for details or find us online at http://w-ww.myalaskacenter.com/about/organization_adver-tisingwithcenter.php

Terms and Conditions

Quarter Cost

Sept-Nov

Dec-Feb

Mar-May

Jun-Aug

$600

$600

$600

$300

Select this package and subscribe to an entire year of advertising for

only $1,890 - a 10% savings!

Reach:

52,520 Print@Home tickets were issued in 2014

42,552 Order Confirmation Emails were sent in 2014.

Your Electronic Ticketing Advertising Package can be found on: Order Confirmation Emails Print@Home Tickets

Your static ad:

320 x 80 pixelsLimit 2 Ads.

Page 6: Advertising with the Center · 2015-10-28 · Arctic Entries Broadway In Anchorage Cyrano’s Theatre ... YWCA * Indicates an ACPA Resident Company Anchorage Museum Atwood Concert

Electronic Ticketing Advertising Package

Quarterly Ad located on:

The Box Office at the Alaska Center for the Performing Arts

Thank you very much for using CenterTix.

Your order No. is: 988123

Order Confirmation Email(Ad Space #1)

Print@Home Ticket(Ad Space #1)

Ad Space #1 Ad Space #2

Examples shown are NOT shown in actual size.

Your static ad:

320 x 80 pixelsLimit 2 Ads.

Page 7: Advertising with the Center · 2015-10-28 · Arctic Entries Broadway In Anchorage Cyrano’s Theatre ... YWCA * Indicates an ACPA Resident Company Anchorage Museum Atwood Concert

Ticket Stock Advertising Package

Terms and ConditionsYour single ad will appear on the back of every fourth ticket printed.

Available colors are black, red and white. Please inquire for additional color print prices.

Ad must be no larger than 3.5 x 1.1875 inches. (250 x 85 pixels) Must be a high res image, no less than 300 dpi.

The minimum order is 50,000 tickets. A non-re-fundable payment is due a minimum of two weeks before the artwork deadline.

Each Ticket Stock ad designed by the Center is subject to a one-time fee of $275. Failure to meet print deadline will result in penalty. When it is time to re-order ticket stock, the Center reserves the right to contract with a different advertis-er.

If you choose to advertise in the form of a coupon, please make the coupon valid through August 2015.

See rate sheet for details or find us online athttp://www.myalaskacenter.com/about/organization_advertisingwithcenter.php

Annual Ad located on:

This ticket constitutues a revocable license to enter the facility and observe the event for which this ticket grants admission (”Event”). This license may be terminated if the holder is deemed to be disorderly or intoxicated, uses vulgar or abusive language, or violates any venue rule or regulation. This ticket may not be used for advertising, promotion (includes contests and sweepstakes) or other trade puproses without the express written consent of the Event promoter. Photography, videography and audio recording of Event are prohibited. Management of the facility reserves the right to inspect and/or search all persons and containers entering the premises. All sales are �nal. NO REFUNDS.

WARNING! THE HOLDER OF THIS TICKET ASSUMES ALL RISKS WITH RESPECT TO THE DANGERS INCIDENTAL TO THIS EVENT whether occuring prior to, during, or after the Event including (but not exclusively) the use of atmospheric e�ects, strobe lights, or loud noises. IF ADVERSELY AFFECTED BY ANYTHING ASSOCIATED WITH EVENT, IMMEDIATELY CONTACT STAFF FOR ASSISTANCE.

No expiration dates or critical

data within 1 inch of right

side of ad.

149,382 stock tickets distributed during 2014.

Nearly 69% of all ticket buyers received their ticket on ticket stock during 2014; this includes all season subscribers to our Resident Compa-nies and many single ticket buyers.

Four black, red, and white colored ad spaces are available at $1,750.00 per 50,000 tickets. Your ad will appear on every fourth ticket printed and must be valid through August 2015.

Purchase two or more Ticket Stock Packages to appear more frequently.

Ticket Stock

Annual Cost

All performances September through

August$1,750

Ticket Back

3.5 x 1.1875 inches(250 x 85 pixels)Black/Red/White

Examples shown are NOT shown in actual size.

.

Your Ticket Stock Advertising Package can be found on: Ticket Stock

Reach:

Your static ad: